Employee Matching Gifts:
About Double the Donation Double the Donation is the leading provider of tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. Shelby Grossman is a Marketing Specialist at Double the Donation, educating excited fundraisers about corporate philanthropy.
The Basics of Matching Gifts
Program Components Nonprofit Match Employee Gift Program Eligibility Ratio Eligibility Amount Deadlines
The Mechanics of Matching Gifts Donor makes a Donor submits a Company Company contribution matching gift approves request sends a check request
of Fortune 500 companies offer matching gift programs. https://doublethedonation.com/tips/matching-grant-resources/list-matching-gifts-companies/
$4 TO $7 BILLION matching gift revenue
Marketing Matching Gifts 84% 71% 51% of donors are more more donors respond increase in donation likely to donate if their to fundraising appeals amount results from gifts are matched. mentioning matching. mentioning matching.
Strategies for Increasing Your Organization’s Matching Gift Revenue
How to Enhance Matching Gift Revenue Dedicate an overall MG Specialist for your organization and have a dedicated email address - Develop expertise - Own MG improvements - Provide best support to donors - Make sure your staff and donors know who on your team owns MG Matching Gift Portal Management - Know who has access and who is actually using them - Which portals has your organization lost access to? - Create a centralized email/password for all portals across your organization - Consolidate existing portals - You’ll likely discover that you have matching gift revenue that has gone unclaimed because access to your portal(s) has been lost. Commit to Outbound Calling - Identify a calling pool on a monthly/annual basis - Call donors you believe to be match-eligible that have not yet submitted their match request - These calls serve as a reminder for donors as well as an opportunity for them to ask any questions they may have
How to Enhance Matching Gift Revenue Portal Management Donor Support Consolidate all of your organization’s Set up a support ticketing platform matching gift login and portal to manage all your donors’ accounts. Whether this is unclaimed matching gift inquiries. Create accounts, known accounts without an rules and criteria for when and how administrator, or thousands of chapter your Matching Gift Specialists accounts that need to be taken over should reply to inquiries. and managed centrally, it’s important to know what you have out there. Vendor Support Make sure to manage and act on Chapter and all inquiries from matching gift corporations and vendors to Organization Support ensure no matches fall through Develop a custom strategy for the cracks. managing chapter and internal headquarter staff support requests. Outbound Calling Identify donor segments that Match Processing represent substantial matching gift Create matching gift promises or revenue opportunities and personally log receipt of funds in your call those donors to assist in systems to close the loop on submitting the match requests. match requests.
Matching Gifts Essential Skills
Marketing Matching Gifts: Donation Forms
Marketing Matching Gifts: Confirmation Screens
Marketing Matching Gifts: Confirmation Emails
Marketing Matching Gifts: Matching Gift Page
Timing Your Matching Gift Marketing Automated emails Common corporate deadlines End of calendar year, fiscal year; beginning of tax season
Q&A: How Can I Help? doublethedonation.com https://doublethedonation.com/tips/matching-grant-resources/list-matching-gifts-companies/ doublethedonation.com/contact-us
Recommend
More recommend
