Vivant Ideas | 2020 Empower 2020 Email Marketing 101 01 GETTING STARTED WITH EMAIL MARKETING
What to Expect Vivant Ideas | 2020 PRESENTATION FLOW Introduction But , Why Email ? The Best Platform for You Keeping it Legal Bring On the Lists Creating Solid and Engaging Content Activity 02 Q & A Sesh
Vivant Ideas | 2020 Hey Y ' all ! Kelsie McGilvray Branding and Design Strategist , Vivant Ideas “Everybody wants to shine a little bit.” - PHYLLIS SMITH, THE OFFICE A little about me... 03
But, why EMAIL?! A TOP CHOICE FOR SMALL BUSINESSES THAT NEED TO LEVEL UP THEIR DIGITAL MARKETING STRATEGY 80 % of business professionals believe that email marketing increases customer retention ( Emarsys , 2018 ) 59 % of marketers say email is their biggest source of ROI ( Emma , 2018 ) 81 % of small businesses rely on email as their primary customer acquisition channel , and 80 % for retention ( Oberlo ) Average expected ROI is $ 42 for every $ 1 you spend on email marketing ( Oberlo ) 49 % of consumers would like to receive promotional emails from their favorite brands ( Oberlo ) More than 50 percent of U . S . respondents check their personal email account 04 more than 10 times a day , and it is by far their preferred way to receive updates from brands ( Campaign Monitor , 2017 )
Choosing a Vivant Ideas | 2020 EMAIL MARKETING 101 Platform 05
Why Vivant Ideas | 2020 MailChimp? THE BEST CHOICE FOR SMALL BUSINESSES THAT ARE NEW TO EMAIL MARKETING s i n a l p ) ! t E n E i o R p F g e n h i t t r ( a t s t a e r g a Affordable - Standard Plan $ 14 . 99 Easy to learn and use - extensive help features and useful blog topics Thorough Reporting - Important for measuring success and testing Fantastic template editor - clean interface , simple , but powerful editing 06 Bonus - Chimps are adorable!
Keeping it Legal ALL ABOUT THE CAN - SPAM ACT The CAN - SPAM Act establishes requirements for commercial messages , gives recipients the right to have you stop emailing 07 them , and spells out tough penalties for violations .
Email Do's Email Dont's Identify the message as an ad Don ’ t use false or misleading header information Tell recipients where you ’ re located Don ’ t use deceptive subject lines Tell recipients how to opt out of receiving future email from you Honor opt - out requests promptly Read more about FTC Monitor what others are doing on your behalf Guidelines here: www . ftc . gov / tips - advice / business - 08 center / guidance / can - spam - act - compliance - guide - business
Building Your VIvant Ideas | 2020 Audience SUBSCRIBER STRATEGY ALWAYS GO ORGANIC FIRST ! Start with In-Person Facebook Events Add the link to your website and blog as a pop-up 09
Building Your VIvant Ideas | 2020 Audience Build a landing page with sign up form within your email marketing platform SUBSCRIBER STRATEGY Generate a link to a landing page with a Generate leads sign up form Collect prospect demographics Data can be tracked , helping you to understand how engaged your prospects are - where are they in your sales cycle No distractions - get right to the point Ability to test and optimize 10
Creating a Solid Email Vivant Ideas | 2020 Marketing Campaign TRIED AND TRUE STRATEGY Develop a SMART Goal Specific - Write down your goals and number them in order of importance . Measurable - This is where your metrics come in . Can this goal be measured by looking at email metrics after the email is sent . Attainable - Is this goal possible over a set amount of time and with the resources at hand ? Reason - Why is this goal important ? Why does it matter ? Time - Have a deadline for when you will sit down and 11 determine if your strategy was successful .
Creating a Solid Email Vivant Ideas | 2020 Marketing Campaign TRIED AND TRUE STRATEGY Define Your Audience - Who is the ideal customer ? talk specifically to THAT person segment your list , if necessary Personalize Your Email subject lines within content with info other than their name ( business name , info pulled from landing page data , etc .) with imagery With artificial intelligence and machine - learning , the opportunities to 12 personalize are growing exponentially !
Creating a Solid Email Vivant Ideas | 2020 Marketing Campaign GREAT SUBJECT LINES ARE : 1 . Personalized 2 . Clear and concise 3 . Not misleading or vague 4 . 6 - 8 words long 5 . Avoid spam trigger words a . damngoodwriters . com / spam - trigger - words 6 . Always A / B Test - In a nutshell , A / B testing allows you to send the same email with two different subject lines to your list so you can measure which subject lines perform better . 13
Creating a Solid Email Vivant Ideas | 2020 Marketing Campaign TRIED AND TRUE STRATEGY Make the decision between : plain text email or html recent studies have shown that plain text emails perform better than html because they appear more personalized and are more likely to avoid being filtered into spam and promo folders HOWEVER , plain text email is not always the best option for every company or every email Dive into some testing and find out what works best for you and your business . Take a look at your metrics after sending both and 14 see what historically performs better
Creating a Solid Email Vivant Ideas | 2020 Marketing Campaign TRIED AND TRUE STRATEGY Develop Your Content content can be repurposed across platforms embed a YouTube video or take a screenshot and provide a link take an awesome blog post you ' ve created and share a snippet with a link to your blog drive subscribers to your social media by : asking for Facebook reviews including follow buttons on newsletters feature a new product with a link to shop or visit a services page 15 on your website implement a regular newsletter that features what your company has been up to recently
Vivant Ideas | 2020 Creating a Solid Email Marketing Campaign TRIED AND TRUE STRATEGY After you ' ve gotten everything down on paper , build your email and send it ! But not just all willy - nilly ... DO YOUR RESEARCH look into optimized send times for your industry knowledgebase . constantcontact . com mailchimp . com / resources 16
Activity Time Vivant Ideas | 2020 EMAIL MAD LIBS WRITE DOWN YOUR SMART GOAL Pass to your left WRITE DOWN A TARGET AUDIENCE Pass to your left WRITE DOWN A SUBJECT LINE Pass to your left WRITE DOWN MAIN IDEA OF CONTENT Pass to your left LOOK UP THE OPTIMAL INDUSTRY SEND TIME 17 Pass back to the original SMART Goal creator
Q&A Vivant Ideas | 2020 Kelsie McGilvray 817-223-4200 KELSIE@VIVANTIDEAS.COM VIVANTIDEAS.COM FACEBOOK.COM/VIVANTIDEAS 18
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