THE POSSIBILITIES OF EMAIL MARKETING WWW.YAELKEON.COM 1 WHAT DO - PDF document

28/04/2019 THE POSSIBILITIES OF EMAIL MARKETING WWW.YAELKEON.COM 1 WHAT DO YOU THINK OF WHEN YOU THINK OF EMAIL MARKETING? 2 1

28/04/2019 LIST BUILDING “THE MONEY IS IN YOUR LIST” 3 SALES FUNNELS “YOU’RE ONLY ONE FUNNEL AWAY” 4 2

28/04/2019 NEWSLETTERS “CONSISTENCY IS KEY” 5 ALL ARE TRUE BUT NONE ARE THE COMPLETE EMAIL MARKETING PICTURE 6 3

28/04/2019 WHAT EMAIL MARKETING REALLY IS 7 TO ME: A WAY TO CONNECT WITH YOUR AUDIENCE AT THEIR STAGE IN THEIR JOURNEY WITH YOU 8 4

28/04/2019 RIGHT MESSAGE AT THE RIGHT TIME 9 AWARENESS ADVOCACY INTEREST CONSIDERA LOYALTY TION PURCHASE & DELIVERY 10 5

28/04/2019 AWARENESS ADVOCAC INTEREST Y • Wider marketing promotions • Test new offer ideas • Pre-sales • Beta testing CONSIDER LOYALTY ATION PURCHASE & DELIVERY 11 AWARENESS • Opt-in Incentive/Lead Magnet ADVOCAC INTEREST Y • Sign up Forms & Pages • Welcome Email • Welcome Series • Sales Funnel CONSIDER LOYALTY ATION PURCHASE & DELIVERY 12 6

28/04/2019 • Welcome Series AWARENESS • Newsletters • Promotions ADVOCAC INTEREST Y • Abandoned Cart • Browse Abandonment • Interest-based Campaigns CONSIDER LOYALTY • Web Activity Triggered ATION • Click Activity Triggered PURCHASE & DELIVERY 13 AWARENESS • Order Confirmation • Shipping Progress ADVOCAC INTEREST Y • Client Onboarding • Customer Thank You • Post-Purchase Sequences CONSIDER • Upsells / Cross-sells LOYALTY ATION PURCHASE & DELIVERY 14 7

28/04/2019 • VIP Offers AWARENESS • Back in Stock ADVOCAC INTEREST • Replenishment Reminders Y • Booking Reminders • Birthday Messages • First Purchase Anniversary CONSIDER LOYALTY ATION • Customer Win-Back • Newsletters PURCHASE & DELIVERY 15 AWARENESS • Review Requests ADVOCAC INTEREST Y • User Generated Content Requests • Affiliate Programs • Referral Rewards CONSIDER LOYALTY ATION PURCHASE & DELIVERY 16 8

28/04/2019 THE GOOD NEWS? THIS IS ALL WAY EASIER TO SETUP THAN YOU THINK 17 BUT WE NEED TO START FROM THE BEGINNING... 18 9

28/04/2019 PROGRAM OVERVIEW 19 PART 1 : GET STARTED • Foundations • Tech • Subscribe • Welcome • Connection 20 10

28/04/2019 PART 2 : GET FANCY • Automate • Sell • Incentivise • Promote • Optimise 21 HOMEWORK 22 11

28/04/2019 MAP YOUR CUSTOMER’S JOURNEY • Download your Customer Journey Spreadsheet • Write down each contact point you currently have with your leads & customers (both sales & administrative) • Write down each new contact point you could add based on this lesson 23 CUSTOMER JOURNEY MAP 24 12