Electronics & APIs: The Aftermarket's new Bondo John Waraniak - PowerPoint PPT Presentation

Electronics & APIs: The Aftermarket's new Bondo ™ John Waraniak John Ellis VP, Vehicle Technology Managing Director johnw@sema.org john@ellis-and-associates.com

AFTE TERM RMAR ARKET KET VEHIC ICLE LE ELE LECT CTRO RONIC NICS SOFTW TWARE ARE-BAS ASED CUSTO TOMI MIZA ZATIO TION N NE NEXT-GEN BOND NDO OLD D SCHOO OOL MODS DS

AFTE TERM RMAR ARKET KET VEHIC ICLE LE ELE LECT CTRO RONIC NICS AUTO TOMO MOTI TIVE E 3.0 – THIRD RD REVO VOLU LUTI TION N OF AUTO TO  Today’s Cars and Trucks, as well as the Auto Industr stry itself lf, , are being Re Re-Inve nvent nted, , Re Re-Str tructure uctured d and Re Re-Envis Envisio ione ned. .  Cars are Quickly ckly movin ing g from om Stand-alo alone ne Mechanica ical l Products ducts, to Smart t Elect ctron onic ic Products ducts, , to Connect ected ed-Sma Smart- Products ducts and Major Players s in the Interne net t of Things.  This is Auto 3.0 – The Third d Automo motive tive Revol oluti ution on.  FAST, SMART, , COOL OL and CONNECT NECTED. ED.

DI DIGITAL GITAL TECH CH IN THE HE CA CAR CONNE ONNECTED TED CAR REVOLU OLUTION TION – CAR CARS ARE SOCIAL IAL BY DESIG IGN Even n Gero ronimo nimo had a Cadi dill llac. ac.

DI DIGITAL GITAL TECH CH IN IN THE HE CA CAR CONN ONNECTED TED CAR REVOLU OLUTION TION – TECH CHNO NOLOG OGY Y ROADMA DMAP P CIRC RCA 1956 956 – 1976 76 What Happened ened? Smart rt Phon ones es came befo fore Smart rt Cars rs.

DIGIT GITAL AL TECH CH IN THE CA CAR CONN ONNECTED TED CAR REVOLU OLUTION TION – CONN ONNECTIVI CTIVITY TY IS LIFE TO MOBIL ILE YOUTH UTH You u Can n Never er be Too o Connect nnected. ed. The Youn unger ger You u are, , the More re You u Get it.

DIGIT GITAL AL TECH CH IN THE CA CAR CONN ONNECTED TED CAR REVOLU OLUTION TION – CONN ONNECTIVI CTIVITY TY IS LIFE TO MOBIL ILE YOUTH UTH Racing ng is Life fe. Everyt rythin hing g Be Before ore and nd After er is just t Wa Waiting. ng.

DI DIGITAL GITAL TECH CH IN THE HE CA CAR CAR CODE ODE EMBEDDED D SOFTW TWARE ARE AUTONO TONOMOU MOUS SYSTEMS MS Product oduct is King ng. … But Conn nnecti ectivit vity, Electronics ctronics, , Soft ftware ware Rule. e.

DI DIGITAL GITAL TECH CH IN THE HE CA CAR CONN ONNECTED TED CAR REVOLU OLUTION TION – DEMO MOCRAT CRATIZ IZIN ING CONN NNECTED TED VEHI HICL CLE TECH CHNO NOLOG OGY Y Racing is Life. Henr nry Democr ocrat atize ized d the First st Car r Revolutio olution Alan n Got the Conne nnected cted Car Revolut olutio ion Right, ht, First st.

DI DIGITAL GITAL TECH CH IN THE HE CA CAR EACH CH GENE NERAT RATION ION DEFIN INES WHA HAT T IS COOL OOL ART. POWER. R. ACCE CESS. FASHI HION. ON. FUN N You Can’t Fake True Cool. ol. Motor tor City y Applicat cations ions meet t Holly lywoo wood and nd Silicon icon Valley ey Technolo hnology. .

DI DIGITAL GITAL TECH CH IN THE HE CA CAR AUTOMO MOTIVE E 3.0 – NEW PLAYE AYERS. RS. NEW RULES. ES. NEW SCHOOL L MODS FAST SMART COOL CONNECTED

AFTE TERM RMAR ARKET KET VEHIC ICLE LE ELE LECT CTRO RONIC NICS CONN ONNECTED TED CAR REVOLU OLUTION TION – 250 50 MILLION ION AFTERMARKE RMARKET T OPPO PORT RTUN UNITIE ITIES It’s Not Not Just abou out t New Vehicl icles. es. An n Old d Car r can n Take You u to New Places ces. .

AFTE TERM RMAR ARKET KET VEHIC ICLE LE ELE LECT CTRO RONIC NICS AUTO TOMO MOTI TIVE E 3.0 – AFTERMA RMARK RKET ET AUTONOM NOMOUS US SYSTE TEMS MS Collision Avoidance Precision Steering Adaptive Speed Advanced Car and Lane Tracking Control

Vehicle Software Ford Mustang 2011 Ford Taurus 2012 Ford 2020 ~25 million 50+ million 100+ million lines of code lines of code lines of code

Is that really a lot? Space Shuttle Boeing 777 500,000 3-4 Million lines of code lines of code

Automotive Software Redefined

AS == 3 C’s + 1 D

3 C’s + 1 D Business Model

Why redefine it?

Trends in the Industry “ Kewlness ” and “Experience” are moving to software Encryption of the bus Lock-down of the electronics FMVSS 150 (proposed)

Vehicle Electronics Program (VEP) Modeled after VDP Bring together existing SEMA resources Introduce new SEMA resources Maintain compliance with FMVSS 150 Teach Software!

VEP Logistics Q1 – Initial executive meeting Q2 – Formal program documentation Q3 – Resources in place Q4 – Official launch at SEMA 2015

Automotive software is teachable. SEMA makes it accessible!

“THE BEST WAY TO PREDICT THE FUTURE IS IS TO CREATE IT.”

Thank You! John Waraniak John Ellis VP, Vehicle Technology Managing Director johnw@sema.org john@ellis-and-associates.com