Econo nomi mic De Develo lopme ment nt o on n the he N - PowerPoint PPT Presentation

Econo nomi mic De Develo lopme ment nt o on n the he N North S h Sho hore Matt Smith Senior Economic Development Planner

Metropoli litan A n Area P Pla lanni nning ng Counc ncil l � Regional planning agency for Metro Boston � 101 cities and towns � Mission: Promote smart growth and regional collaboration � Guided by regional plan: MetroFuture

� 30-year plan for region � Guides work in all areas of agency � Supports mission through promotion of: � Smart growth � Efficient transportation systems � Improved education of residents � Increase in equitable economic development opportunities for prosperity

MetroFuture: P : Prosperity Go y Goals ls � Metro Boston will be globally competitive in the knowledge economy � Small business owners and entrepreneurs will plan a major role in the region’s economy and innovation. � Businesses will grow expeditiously thanks to consistent and predictable economic development policies set by an informed public sector. � A strong supply of educated and skilled workers – of all ages – will encourage businesses to locate and expand here. � More minority and immigrant workers will have opportunities to advance on the career ladder, acquire assets, and build wealth. � More people will take advantage of the region’s artistic and cultural resources.

Wha hat i is e econo nomi mic d develo lopme ment nt?

Jobs ¡ Workforce ¡ Quality ¡of ¡Life ¡ Training ¡ Transporta5on ¡ Housing ¡

Shi hifts i in t n thi hinki nking ng: : Old ld v vs. N . New E Econo nomy y The Old Economy The New Economy � Companies attract � Workers attract workers companies – Worker mobility – Corporate mobility � Job growth (numbers) � Income growth (quality most important jobs) more important � Commercial � Community Development Development – Equitable growth

The he N North S h Sho hore

Me MetroFuture

BIG P IG PIC ICTUR URE: : Gu Guiding ng E Econo nomi mic De Develo lopme ment nt

Jobs ¡ Jobs ¡ Workforce ¡ Workforce ¡ Quality ¡of ¡Life ¡ Training ¡ Training ¡ Transporta5on ¡ Housing ¡

Labor M Market B Blu lueprint nt

Strategies f for jo job g growth h � Focus business recruitment efforts towards critical and emerging industry sectors � Continue to develop employer partnerships for each of the critical industries � Identify and market vacant spaces, and development sites � Tailor workforce training programs to critical industries � Pursue apprenticeship training � Support expansion of math and English language skills training and connect students with employers � Incorporate foundational skills training into all programs (e.g. interview skills, business etiquette)

Econo nomi mic De Develo lopme ment nt: : The he L Larger P Pla lanni nning ng P Perspective

De Demo mographi hic s shi hifts w will i ll impact econo nomi mic g growth h � Slow growth is in store if region continues to lose population to other states. � Attracting and retaining more young people (future workforce) is critical to a growing economy � Baby Boomers retiring � New housing demand will outpace population growth due to declining household size. � Population is aging � Younger families having fewer kids � Housing location and affordability is crucial � Multifamily housing needed. – Near services – Near transportation � “Senior sell off” may provide most single family needed by younger families

Jobs ¡ Workforce ¡ Quality ¡of ¡Life ¡ Quality ¡of ¡Life ¡ Training ¡ Transporta5on ¡ Housing ¡ Transporta5on ¡ Housing ¡

How a and nd w whe here t to g grow? Locally a lly and nd R Regiona nally lly

Priority ma y mapping ng t to g guide g growth h � Identify locations for growth (and preservation) � North Shore Planning Project: � Priority sites identified for 6 communities: Beverly, Danvers, Hamilton, Ipswich, Salem, Wenham � Priority mapping in remaining 10 communities underway.

The he c competitive v valu lue o of Do Downt ntowns ns

Do Downt ntown u n urban r n rena naissanc nce und nderway y Active, amenity rich, transit accessible, pedestrian- oriented urban environments increasingly attractive.

Housing ng/li lifestyle yle p preferenc nces ali ligne ned. .

Walk lkable le e environme nment nts

Active, a , ame meni nity r y rich p h pla laces

Conne nnected p pla laces

North S h Sho hore o offers ma many y Do Downt ntown e n environme nment nts � Boston and Inner Core Cities are increasingly expensive. � North Shore has many that are served by transit: � Downtowns: Salem, Lynn, Beverly, Gloucester � Town Centers/Villages: Hamilton, Manchester by the Sea, Rockport

North S h Sho hore Do Downt ntowns ns: : Quali lity o y of L Life

Resident ntial d l diversity y

Conne nnected t to jo jobs

Conc ncent ntrations ns o of r retail l ame meni nities a and nd p programmi mming ng

Cult ltural a l and nd r recreationa nal l ame meni nities � Historic Downtowns � Recreation � Beaches � Boating � Major Theaters � Lynn Auditorium � The Cabot � Shalin Liu Performance Center � Museums � Peabody Essex Museum � Cape Ann Museum

Do Downt ntown O n Opportuni nity: y: Home me t to ma many ne y new i immi mmigrant nts

Workf kforce t traini ning ng a and nd b busine ness resour resources ces

Opportuni nity e y exists f for s signi nificant nt downt ntown g n growth: h: RECENT AND ONGOING PLANNING EFFORTS � Lynn � Building on the Vision for Downtown Lynn � Salem � Point Neighborhood Vision and Action Plan � Point Neighborhood Corridor Study � Beverly � Beverly Bass River District Vision & Action Plan � Peabody � Main Street Corridor Study

…and nd i in T n Town C n Cent nters RECENT AND ONGOING PLANNING EFFORTS � Downtown Hamilton Vision and Action Plan � Danvers � Waterfront Village Plan and Zoning � Maple Street Mixed Use � Tapleyville District Vision and Action Plan � Rockport Downtown Zoning

Do Downt ntowns ns: : Othe her E Econo nomi mic b bene nefits

The he e econo nomi mics o of d dens nsity y � Lower maintenance costs � Housing affordability � Transportation choice � Environmental � Consolidated/co-located services

Fiscal B l Bene nefits: : The he v valu lue o of d dens nsity. .

Jobs ¡ Workforce ¡ Quality ¡of ¡Life ¡ Training ¡ Economic ¡ Development ¡ Transporta5on ¡ Housing ¡

How t to a achi hieve r result lts?

Coordina nation i n is c critical l Public ¡ Private ¡ Sector ¡ Sector ¡ Non ¡ Residents ¡ Profits ¡

Pla lan w n withi hin r n regiona nal c l cont ntext

In Invest i in ho n housing ng � Provide a diversity of housing options to support workforce throughout the region: � Market and affordable units � Range of unit types (multifamily) � Rental and Ownership � Zone to encourage housing � Allow Multifamily � 40R Smart Growth Zoning Districts (near transit) � Compact Neighborhood Zoning

In Invest i in, a n, and nd a advocate f for, , improved t trans nsportation n � Rail � Bus and shuttle service � Pedestrian and Bicycle � Complete Streets � Ferry service (unique opportunity)

WHAT ARE THOSE ELEMENTS? In Invest i in p n pla lace a and nd li livabili lity y

WHAT ARE THOSE ELEMENTS? Enc ncourage lo local b l busine nesses. . � Main Streets � Façade improvements programs � Small business loans � Etc.

Market lo local a l and nd r regiona nal a l assets � Provide incentives when needed � Publicly-owned land � TIF � Market Priority Sites � Regional Branding � Consistent messaging � Ex> Red Line Life Sciences Corridor � Coordinate marketing

Gr Grow s sma marter: S : Suburban Inf n Infill ll

Gr Grow R Gr Grow R Regiona Regiona nally nally lly, L lly , Locally & lly & E Equitably ly

Tha hank y nk you. .