E CRM Analytic s T HE L E ADING PROVIDE R OF PROMOT IONAL - PowerPoint PPT Presentation

E CRM Analytic s T HE L E ADING PROVIDE R OF PROMOT IONAL DAT A AND ANAL YT ICS E CRM’ s pro mo tio na l a na lytic s pro vide s the mo st c o mpre he nsive info rma tio n ne e de d to inc re a se pro fits, pre dic t c o mpe titive tre nds a nd ma ke b e tte r de c isio ns. E xc e lle nc e Innova tion Ac tiona ble Our missio n is to ra dic a lly impro ve We fo c us o n inno va tive so lutio ns to Pro viding a we a lth o f info rma tio n is the pro mo tio na l da ta la ndsc a pe he lp drive o ur fo c us a nd tha t o f o ur o nly pa rt o f the puzzle ; o ur finding s a nd de live r unpa ra lle le d a na lytic s. c usto me r b usine ss. inc re a se yo ur pro fits. Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

A SYST E M UNL IKE T HE RE ST Pro viding the mo st c o mpre he nsive pro mo tio na l da ta o n the pla ne t Ad Co mpa riso ns c a pture s pro mo tio na l d a ta fro m the to p U.S. a nd Ca na d ia n re ta ile rs in a ll ma jo r ma rke ts. Our te c hno lo g y g o e s b e yo nd just tra c king numb e rs a nd ima g e s. Ad Co mpa riso ns use s a va st a rra y o f a na lytic re po rts to ma ke se nse o f the d a ta a nd o ffe rs a c o mpre he nsive pe rspe c tive o f the pro mo tio na l la nd sc a pe . Sinc e the ma jo rity o f a d s a re tra nsmitte d e le c tro nic a lly, d ire c tly fro m the re ta ile r, a ll pro mo tio na l ma rke t va ria tio ns a re a c c o unte d fo r a nd the ima g e q ua lity is e xc e ptio na l fo r a n e nha nc e d use r e xpe rie nc e . We pro vid e supe rio r d a ta , a na lytic s a nd se rvic e to b usine sse s o f a ll size s a nd ta ke a n ind ivid ua l a ppro a c h to e nsure a ll d a ta a nd re po rts fit the ne e d s o f e a c h use r.  Ove r ONE BIL L I ON a d s  Ove r 1,000 se a rc ha b le c a te g o rie s  Ove r 500 re ta il c ha ins  Ove r 275,000 d iffe re nt b ra nd s  Ove r 14,000 uniq ue ma nufa c ture rs T HE ANSWE R I S YE S Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

HOW WE DO WHAT WE DO Adva nc e d c ro pping & c o ding syste ms Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

HOW WE DO WHAT WE DO We pro vide mo re da ta c ha ra c te ristic s fo r e a c h a d b lo c k tha n a nyo ne e lse so we c a n pro vide yo u with a mo re tho ro ug h a ppro a c h to pro mo tio na l re po rting . Size , Date & Plac e me nt Pric e & Promotion and & Re taile r • Pr • Ma r • R ic e ke t e ta ile r • Unit Pr ic e • Zip Code • Ma nufa c tur e r • R • Cir • Br e g ula r Pr ic e c ula tion Da te a nd • Ne t Pr • Pr • Pr ic e omotion Da te s oduc t • Size • Cir • Pr c ula r Size iva te Br a nd • Coupon • Pa g e Size • Contr ol Br a nd • Pr • Ad Ima g e Size • Or omotiona l Offe r g a nic Pr oduc ts • Inc e ntive • Br a nd Ima g e Size • De pa r tme nt • L • Ca te g or • Se g me nt imit y % Spa c e • R • Pa g e Pla c e me nt • Ca te g or e ba te y y, Br • R • Pa g e Numbe r • Me dia T e ba te Amount ype • Bonus Ca r d • Conse c utive We e ks R un Cate gor • E ve nts • Cir c ula r Inc e ntive s • Pa g e Inc e ntive s • Sha r e d Sing le MF G Ad • Sha r e d Multiple MF G Ad Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

OUR COVE RAGE GOE S BE YOND T HE CIRCUL AR T o da y, re ta ile rs c o mmunic a te with c o nsume rs a c ro ss ma ny c ha nne ls whic h me a ns mo re wa ys to re po rt pro mo tio na l a c tivity. We e kly Cir c ula r s Ne wspa pe r Run-of-Pr e ss Ma nufa c tur e r F SI’s In-Stor e Coupon Books L oya lty Me mbe r E ma ils We bsite Sa le s & Pr omotions Soc ia l Me ntions & Offe r s Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

• Ma c ro Circ ula r Ove rvie w • E xc lusivity & T rue Ad Blo c k Co unts • Pe rc e nt o f Spa c e Pric ing T re nds & • Pro mo tio na l T ype s • Ma c ro We b Ove rvie w • So c ia l Me dia • I nte g ra tio n with Othe r So urc e s & K e y Pa rtne rs Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

PE T F OOD AND SUPPL IE S SAMPL E IMAGE S So urc e : E CRM Ma rke tg a te , 5/ 27/ 2012 – 5/ 25/ 2013 vs. Ye a r Ag o Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

CHANGE IN YOY AD SUPPORT BY SUBCAT E GORY Circ ula rs Only, T rue Ad Blo c k Co unt, Pe t F o o d & Supplie s 24.87% Dry Do g F o o d 24.78% 15.95% Do g T re a ts 15.78% 15.24% Dry Ca t F o o d 15.46% 12.00% Ca t L itte r 11.49% 11.59% Ye a r 2 Ca nne d Ca t F o o d 11.59% Ye a r 1 8.72% Ca nne d Do g F o o d 8.38% 4.88% Do g Supplie s 4.86% 2.89% Ca t T re a ts 3.51% 2.39% Ca t Supplie s 2.57% 0.93% Othe r Pe t Supplie s 1.17% 0.54% Othe r Pe t F o o d 0.43% So urc e : E CRM Ma rke tg a te , 5/ 27/ 2012 – 5/ 25/ 2013 vs. Ye a r Ag o Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

CHANGE IN YOY AD SUPPORT BY RE T AIL E R Circ ula rs Only, T rue Ad Blo c k Co unt, Pe t F o o d & Supplie s 3.34% Pe tsma rt 3.89% 2.39% Me ije r 2.50% Ye a r 2 2.01% We is Ma rke ts 2.70% Ye a r 1 1.97% Pe tc o 2.62% 1.84% F o o dto wn 1.85% Gia nt F o o d 1.74% 2.05% L a ndo ve r 1.74% Sho pRite 1.71% 1.73% Sto p & Sho p 2.07% 1.73% Gia nt F o o d Ca rlisle 2.10% Ma rtin's Supe r 1.70% 2.09% Ma rke ts So urc e : E CRM Ma rke tg a te , 5/ 27/ 2012 – 5/ 25/ 2013 vs. Ye a r Ag o Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

CHANGE IN YOY AD SUPPORT BY BRAND Circ ula rs Only, T rue Ad Blo c k Co unt, Pe t F o o d & Supplie s 7.43% F riskie s 6.80% 6.84% I AMS 6.96% 4.94% Be ne ful 4.34% Ye a r 2 4.03% T idy Ca t Ye a r 1 4.13% 3.55% F a nc y F e a st 3.59% 3.19% Purina ONE 3.08% 2.78% Purina Do g Cho w 2.29% 2.63% Pe dig re e 3.81% 2.31% Me o w Mix 1.88% 2.25% K ib b le s 'n Bits 1.99% So urc e : E CRM Ma rke tg a te , 5/ 27/ 2012 – 5/ 25/ 2013 vs. Ye a r Ag o Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

RE T AIL E R DE DICAT ION T O PRIVAT E BRAND Circ ula rs Only, T rue Ad Blo c k Co unt, Pe t F o o d & Supplie s 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Bra nde d Priva te Bra nd So urc e : E CRM Ma rke tg a te , 5/ 27/ 2012 – 5/ 25/ 2013 Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

CHANGE IN YOY AD SUPPORT BY MANUF ACT URE R Circ ula rs Only, T rue Ad Blo c k Co unt, Pe t F o o d & Supplie s 39.54% Ne stle S.A. 41.31% De l Mo nte 12.27% 12.41% Co rpo ra tio n Pro c te r & Ga mb le 7.71% 7.58% Co mpa ny 9.62% Ma rs Pe tc a re US 5.78% T o pc o Priva te 3.37% Bra nd 3.59% Ye a r 2 Ha rtz Mo unta in So me Ne stle S.A. b ra nds inc lude : Ye a r 1 2.66% 2.69% Co rpo ra tio n Alpo , Be g g in’ , Be ne ful, Be yo nd, 2.22% F a nc y F e a st, F riskie s, Mig hty Do g , Clo ro x Co mpa ny 1.98% Purina , a nd T idy Ca t. Churc h & Dwig ht 1.81% 1.84% Co ., I nc . K ro g e r Priva te 1.19% 1.43% Bra nd Oil-Dri Co rpo ra tio n 1.22% 1.41% o f Ame ric a So urc e : E CRM Ma rke tg a te , 5/ 27/ 2012 – 5/ 25/ 2013 vs. Ye a r Ag o Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

Ma c ro Circ ula r Ove rvie w • • E xc lusivity & T rue Ad Bloc k Counts Pe rc e nt o f Spa c e • Pric ing T re nds & • Pro mo tio na l T ype s • Ma c ro We b Ove rvie w • So c ia l Me dia I nte g ra tio n with Othe r • So urc e s & K e y Pa rtne rs Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500

AD BL OCK COUNT VS. T RUE AD BL OCK COUNT Bo th Ads F e a ture T o o thpa ste – Sho uld T he y b e Co unte d the Sa me ? xc lusive : Sha re d : E 16 Bra nds with 0.0625 T rue Ad Co unt E a c h Wa lg re e ns – Chic a g o , I L - 12/ 9/ 2012 Sa fe wa y – Sa n F ra nc isc o , CA - 7/ 5/ 2012 Circ ula r - Pa g e 25 (M) Circ ula r - Pa g e 1 (F ) Co nfide ntia l & Pro prie ta ry to E CRM 27070 Mile s Ro a d, Suite A | So lo n, Ohio | 44139 | (440) 498-0500