DWC Grassroots Campaign Working for Success in 2020! Mary Lou Woods – DWCF Grassroots Campaign Chair Marie Garnes – DWCF Grassroots Campaign Member
TODAY’S AGENDA Tips on using Video Conference Introductions DWCF Grassroots Campaign – Phase 1 – APR to JUN 2020 Collier and Marco Island DWCs Proposed Plan Discussion & Decision Review Volunteer for Outreach
TIPS FOR USING VIDEO CONFERENCE Enter Your Use Chat Box Mute Your Name & Club To Ask Audio Name Questions
Mary Lou Woods: DWCF Introductions Grassroots Campaign Chair Marie Garnes: Grassroots Campaign Member
Campaign Goals DWCF Why do a Grassroots Campaign? Grassroots Why is FL RED instead of BLUE? Campaign How can we turn FL BLUE? Why focus on Vote by Mail? How do we make it happen?
Grassroots TWO GOALS by JUNE 30th : 1. Increase DWC Club Membership Campaign 2. VBM Signups to increase Turnout Goals
MEMBERSHIP OPPORTUNITY 2.9 Million ~4000 FL DEM DWCF Women Members Statewide: 1 in 721 FL DEM Women Collier County: 1 in 144 FL DEM Women
WHY DO A GRASSROOTS CAMPAIGN? GOP MUST WIN
ELECTIONS MATTER NELSON LOST BY 10,033 VOTES
Why is Florida Democrats turnout at lower RED instead of rates than Republicans BLUE?
DEMS OUTNUMBER REPS Voters # Registered Voters 28% DEM 36% DEMs = 4.9M REP OTHER REPs = 4.8M OTHER = 3.7M 36% Data from DWC VAN 03/28/2020 (excluding Bad Voting Address)
WHAT IS DEM VS. REP TURNOUT IN YOUR COUNTY? 2016 General Election Turnout Results DEM turnout lags DEM = 86.4% REP turnout by 5% REP = 91.4% Data from Collier County Supervisor of Election
HOW DO WE TURN FLORIDA BLUE?
Grassroots Campaign Guiding Principles Data-driven, Broad tent Action evidence- philosophy Oriented informed
Vote By Mail (VBM): A Solution to the Turnout Problem
Results: St Johns County 2018 In the 2018 mid-term election, we dramatically exceeded our goals: Increased DEM turnout by 21 percentage points since last mid-term Elected 82% of DEMS who ran for local office Turned out 91% of DEM voters with VBM Overperformed for state and federal races by 1% Among the top 4 in the state for increased turnout
Analyze Effectiveness of Vote-by-Mail in Your County % of SJC DEMs that % of FL DEMs that requested VBM and requested VBM and voted in 2018 voted in 2018 88% 91%
Vote-by-Mail = Power Vote-by-Mail is a powerful tool to increase DEM turnout This is true despite inconsistency among Supervisors of Elections regarding the processing of mail-in ballots VBM Request is good for two election cycles (2020 and 2022). Get a head start on 2022!
ONE MORE REASON TO VBM VOTE BY MAIL = SAFEST WAY TO VOTE COVID-19
Assess if VBM is Right for Your County and Set Your Goals Accordingly Talk to Your Supervisor of Elections: How many VBM ballots were not counted and why (obtain data from SOE)? Less than 0.2% VBM Ballots were not Counted in 2018 Majority were for ballots lacking signature on envelope Create a VBM Frequently Asked Questions (FAQ) Sheet for volunteers to use
VBM Loses Its Edge Unless Targeted
VBM More Powerful for Lower-Propensity Voters Voter Definition Level of Risk for Not Voting Category Low risk: most likely to vote HOT Voted in BOTH of the last two regardless of VBM elections (2016 and 2018) Medium risk of not voting VOTER CATEGORIES BY RISK Voted in ONE of the last two WARM elections without VBM Registered since last election, but Medium risk of not voting NEW not yet voted in a general election without VBM Registered before the last two High risk of not voting COLD elections, but voted in NEITHER without VBM
Impact of VBM Varies Across Voter Categories Average Statewide Impact of VBM on DEM Turnout in 2018 Voter DEM Turnout DEM Turnout Category with VBM (%) without VBM (%) WARM 77.0 52.0 NEW 84.4 42.0 COLD 59.8 9.8 Source: Mike Coleman, Campaign Director for FL Democratic Party
TARGET: NEW DEM WOMEN w/o VBM 2,683 (1,375 Phones)
Mail 2,683 New DEM Women for Vote By Mail Proposed Plan Phone or Text 1,375 New DEM Women to follow-up on Vote by Mail & Invite to Join Club
Start Mailing Date: May 21 Complete Mailing by May 30 Schedule Complete Phoning/Texting by June 19
Discussion
Motion & Vote
Volunteer Sign Up for Mailing and Phone/Texting Marco Island: Contact Stephanie (stephferg98@gmail.com 239-272-4211) Collier: Contact Tasha or Molly (tashavanhest@gmail.com or 239-595-1816) (maryalicec10@gmail.com 239-770-7907
Please Contact us if you have questions or need help Mary Lou Woods marylouwoods1@gmail.com 631-525-6875 Marie Garnes mgarnes@comcast.net 904-315-1537
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