Dogs Trust Social Media Nearly 3.5 .5 bi bill llio ion people - PowerPoint PPT Presentation

Mar 25, 2024 •191 likes •380 views

A whistle-stop tour of Communications & Digital at Dogs Trust Social Media Nearly 3.5 .5 bi bill llio ion people use some form of social media, thats 45% of of the the global pop popula latio ion Social media use varies across

A whistle-stop tour of Communications & Digital at Dogs Trust
Social Media Nearly 3.5 .5 bi bill llio ion people use some form of social media, that’s 45% of of the the global pop popula latio ion Social media use varies across the globe – lowest in middle Africa & central Asia – highest in the Middle East & South East Asia Average person spends 2 ho hour urs 16 minu nutes online every day
Social Media Challenges Opportunities ▪ A busy space, with lots of ▪ Reach new audiences with competition your messages ▪ Time consuming to do right, ▪ Build a following & connect channels need regular directly with them updates ▪ Create relationships & ▪ A quick & easy way for networks people to reach you with ▪ A chance to tell your stories complaints & criticism & demonstrate what (publicly!) people’s donations can do ▪ Monitor what competitors & other charities are doing
Making the most of the platforms
Making the most of the platforms Most popular platform Most straightforward & Image-based so great globally easy to navigate photographs are key Has a lot of Limited text length – up You can’t share links in functionality e.g. to 280 characters normal posts but events, groups, ‘stories’ allow for more donations, reviews etc. Great for starting & interactive messages, joining conversations to with buttons, links etc. Algorithm favours video reach new people, by content – you can post replying to other videos up to 45mins people, sharing, tagging & using #hashtags
Twitter/Facebook Instagram Stories
Planning your social media What’s our brand personali lity like online? What tone of voice ice do we use? What kind of updates & content will we share? (plan in advance!) Who are our audie iences? Who do we want to reach? Which pla latforms are right for us? What would su success look like?
Dealing with complaints Be polite & professional, never get into an argument on social media, no matter how rude someone might be! If you have information / frequently asked questions on your website, direct people there Take it offline – e.g. ‘We’re sorry to hear this, please contact us on ]email] to discuss further’
Dogs Trust Channels
Dogs Trust Channels 20 17k 600 posts engageme new a day nts followers a day a day
Thank you! Any questions?

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