Do Day Dream Opp Day Q1 2020 Information as of period ended 31 Mar 2020 Latest update on 29 th May 2020
Revenue from sales Q1 2020 Revenue from sales (YoY) Products Group Distribution Channels Unit: THB Million Q1 2019 Q1 2019 250 Others 0.9% Sunscreen and 202 Cosmetics Export Gift Set -6% 4% 15% 190 12% 200 31 Cleansing Modern 9% Trade 46 48% 43% Traditional Trade and 150 Distribution Partner 41% Skin Care 76% 100 171 144 -16% Q1 2020 Q1 2020 50 E-Commerce Others Gift Set 6% 1.4% 5% Consumers Goods 0 Export 12% Q1 2019 Q1 2020 24% Domestic Overseas Skin Care Modern Equipment 46% Trade 16% 50% 15% 24% Traditional Trade and Sunscreen and Cleansing Distribution Partner Cosmetics 76% 15% 85% 18% 5% 2
Revenue from sales Q1 2020 Revenue from sales by Quarter (QoQ) Revenue from sales (YoY) 500 500 Unit: THB Million Unit: THB Million 450 450 Domestic Overseas Domestic Overseas 400 400 350 350 300 300 250 250 202 202 -6% 10% -10% -5% 190 190 182 -0.6% 173 172 200 200 31 31 46 46 48% 53 38 -15% 54 150 150 100 100 171 171 144 144 -16% 134 129 22% 118 50 50 0 0 Q1'2019 Q2'2019 Q3'2019 Q4'2019 Q1'2020 Q1'2019 Q1'2020 22% 24% 24% 15% 15% 29% 31% 69% 71% 76% 76% 78% 85% 85% 3
Revenue from sales Q1 2020 Revenue from sales (YoY) Q1 2019 Q1 2020 Q1 2019 Q1 2020 72% 71% Unit: THB Million 8% 15% 14% 250 202 -6% 190 200 31 48% 48% 46 -74% -39% 46 150 31 Domestic Export M O D E R N T R A D E T R A D I T I O N A L I N B O U N D E X P O R T 100 T R A D E T O U R I S T S 171 144 Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q1 2020 -16% Q1 2019 Q2 2019 Q3 2019 Q4 2019 Q4 2020 50 15% 0 Q1 2019 Q1 2020 -15% Domestic Overseas -48% 25% 15% 24% 76% 85% MO D E R N T R A D E T R A D I T I O N A L I N B O U N D E XP O R T T R A D E T O U R I S T S 4
Flagship Product 2019 2018 2019 No.1 SNAIL WHITE No.1 SNAILWHITE MOISTURE GOLD FACIAL CREAM No.2 SNAILWHITE GOLD No.2 SNAIL WHITE MOISTURE FACIAL CREAM No.3 SNAILWHITE WHIPP SOAP No.3 SNAILWHITE WHIPP SOAP Flagship Product 2019 Flagship Product 2019 Flagship Product 2019 PRETTIIFACE WINK BRIGHT SOS HYALURON x3 OXE'CURE WHITENING SERUM CONCENTRATE SERUM BODY ACNE SPRAY 5
Flagship Product 2019 6
Cost of goods sold Q1 2020 COGS Gross Profit Unit: THB Million Unit: THB Million 73.3% 69.7% 67.6% 67.0% 64.6% 63.6% 56.7% 1131 44.3% 55.7% 862 837 43.3% 36.4% 35.4% 33.0% 32.5% 30.3% 26.7% 608 543 471 412 375 349 -28% 55% 258 248 190 148 106 84 54 2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020 2014 2015 2016 2017 2018 2019 Q1 2019Q2 2020 Raw material and Packaging Freight Labor Depreciation Others % of Sales Gross Profit % Gross Margin 7
Selling & administrative expenses Q1 2020 Selling Expense Administrative Expense 50.0% 70.0% Unit: THB Million Unit: THB Million 40.0% 59.2% 30.0% 50.0% 48.0% 26.4% 42.3% 40.9% 20.9% 18.5% 20.0% 34.6% 34.7% 33.6% 30.0% 12.2% 26.5% 10.0% 8.1% 7.2% 581 3.2% 1.7% 0.0% 510 10.0% 432 -10.0% -10.0% 331 319 -20.0% -17% -30.0% 167 159 -30.0% 40% 135 147 97 87 -40.0% 80 56 40 30 7 -50.0% -50.0% 2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020 2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020 Employee Cost Miscellaneous Depreciation and amortization Advertising and Promotional Employee Costs Freight Others % of Sales Tax and other fee Others % Gross Margin 8
Profitability Q1 2020 Net Profit Product Launched in 2019 50.0% Unit: THB Million 40.0% 30.0% 27.0% 20.8% 20.3% 20.0% 14.2% 8.9% 10.0% 6.3% 0.0% -5.2% 351 -6.7% 335 -10.0% 184 194 -20.0% -30.0% 28 -53 19 -11 -40.0% 2014 2015 2016 2017 2018 2019 Q1 2019 Q1 2020 -50.0% Net Profit % of Sales 9
Leading local beauty and healthy company inThai market, owner of NAMULIFE SNAILWHITE, Oxe’Cure , PRETTii FACE,SoS, Lesasha and Sparkle 10
Company structure and shareholding structure 95% 70% 100% 76% DO INFINITE DREAM DREAM DERMATOLOGY SKIN MAKE SMILES KURON Dermatological Skincare Skincare for millennials International Headquarter Health & Beauty Equipment Distributor 40% 100% 76% JMS GLOBAL SOLUTION ALEXI TRANING AND NAMU LIFE PLUS CONSULTING 100% Skincare Importer/Exporter Domestic Distributor Professional service DO DAY DREAM TRADING Intermediary in trading with foreign customers 51% 100% DO DAY DREAM PHILLIPPINES DO DAY DREAM HOLDING CORPORATION Investment arm for Philippines Distributors overseas businesses 11 Information as of 30 Apr 2020
OXE ’ CURE - Brand Strategy 2020 1.Official Rebrand And NPD 2.Strong Communication Focus on online channel 3.Expand Distribution “OXE’CURE IN CONTROL” 12
OXE’CURE - Brand Strategy 2020 • Launching period of NPD 2020 were postponed from Q2 (Apr-May) to Q3 (Jul Aug) • Online Promotion : Fighting COVID19 with Oxe ’ cure 13
14
PRETTIIFACE - Brand Strategy 2020 15
KURON Company - Brand Strategy 2020 16
LESASHA Plan to launch 20 New Product in 2020 17
18
19
New Brand launch in Apr 2020 คุณสมบัติพิเศษ • ตัวเครื่องสามารถปล่อยประจุไอออนจ านวน 20,000,000 หน่วยต่อวินาที เพื่อฟอกออากาศ รัศมี 30 ซม. รอบๆตัวเครื่อง • ช่วยปกป้องฝุ่ นละอองได้ละเอียดถึง PM2.5 รวมถึงควันและกลิ่นไม่พึงประสงค์ • Non-metal ion generator ปล่อยประจุอออน โดยมรค่าโอโซนต ่า จึงปลอดภัยส าหรับการ หายใจ • ป้องกันเชื้อแบคทีเรียได้มากกว่า 97% • รูปทรงทันสมัย กะทัดรัด น ้าหนักเบาพกพาไปได้ 20 ทุกที่ สามารถใส่สายเพื่อคล้องคอได้
Philippines 21
Philippines v 43% 15% 22
Philippines 23
Philippines 24
I Economic impact from COVID-19 TABLE OF CONTENTS 25
IMF says 'Great Lockdown' global recession will be worst economic meltdown since Great Depression in 1929 2002 Dot-com 1980 bubble Recession Early in USA and Japan 2007 1997 Subprime Asian financial crisis mortgage Tom Yum Kung crisis GDP growth in 2020 (Estimated) -5.3% 26 Source: IMF, Statista, BOT
For their FIRST post-epidemic trip, 77% of the respondents would prefer domestic traveling and 56% are willing to spend more Surveyed in March 27 Source: Oliver Wyman, Surveyed in March 2020
Philippines Followers +26% 28
Thailand Followers +25% 29
Growth Drivers 2020 New Product/Brand Launch Total New 9 Products, 16 SKUs Traditional Trade Channel Expand Distribution Coverage from 1% to 3% Increase point of sales in top tourist provinces KURON Health & Beauty Equipment Distributor And BA Professional Service JMS Global Solution New Brand, New Channel Leverage distribution network 30
Road to 2023 Mission: Top 3 market leader in Thai facial skin care in 2023 (current: No. 10 as of 2019) To be top 3: Gain at least 12% market share (current market share 2.8% as of 2019) How to grow the market share: Domestic channels / new country / new product • Modern Trade: Increase variety of products • Traditional Trade: Increase penetration (from 1% to target 30%) • Inbound Tourist: Effective communication tools (airport WI-FI, KOL) and Increase present in tourist provinces • Export: New overseas subsidiaries and distributors Do Day Dream is still young. We have a big dream. We never stop growing to be the market leader. 31
TABLE OF CONTENTS Appendix 32
Appendix: China outlook Products with CFDA NAMU LIFE NAMU LIFE NAMU LIFE NAMU LIFE SNAILWHITE SNAILWHITE SNAILWHITE SNAILWHITE FACIAL CREAM SYN-AKE MIST CLEANSING WHIPP SOAP Q1 2018 Q1 2018 Q1 2018 Q3 2018 CHINA Main benefits of CFDA • More easily accessible Online Offline in Mainstream online Required CFDA ALREADY platform and offline ENTERED channels which the • Currently in talk with one of the Mainstream market is much bigger Cross-border e-commerce online platform distributors than Cross-border e- commerce alone Not required CFDA Required CFDA • No risk from the policy • Cross-border is temporary • Market size is much bigger than change of Cross-border which is subject to change Cross-border e-commerce. e-commerce • Allow wholesale transaction according to Chinses policy. • Not eligible for wholesale • Lower transportation cost due transaction to the bundle shipments 33
Recommend
More recommend
