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Digital Marketing Strategy Nathan George Nathan George Pixeld - PowerPoint PPT Presentation

Jun 21, 2023 •208 likes •572 views

Digital Marketing Strategy Nathan George Nathan George Pixeld www.pixeld.com.au Facebook / Instagram / Twitter / Snapchat @pixelddigital Hashtag #askpixeld #askpixeld or @pixelddigital NUP NOPE What is a digital strategy? Your digital

  1. Digital Marketing Strategy Nathan George

  2. Nathan George Pixeld www.pixeld.com.au Facebook / Instagram / Twitter / Snapchat @pixelddigital Hashtag #askpixeld #askpixeld or @pixelddigital

  3. NUP

  4. NOPE

  5. What is a digital strategy? Your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing. #askpixeld or @pixelddigital

  6. Who does it best , now? #askpixeld or @pixelddigital

  7. Why digital marketing? • Cost • Speed • Data #askpixeld or @pixelddigital

  8. Buyer Personas Background Challenges Job? Career Path? Family? Primary challenge? Secondary challenge? Demographics What can we do? Male or female? Age? Income? Location? To help persona achieve goals and overcome challenges Name Real quotes Give the person a name About goals, challenges Identifiers Common objections Demeanor? Communication preferences? Why wouldn't they buy your product or services Pitch Goals Sell the persona on your solution Primary goal? Secondary goal? #askpixeld or @pixelddigital

  9. Identify goals • Aligned with business goals • Measurable • Not just money #askpixeld or @pixelddigital

  10. Owned media • Audit your existing content • Identify gaps in your existing content • Create a content creation plan #askpixeld or @pixelddigital

  11. Earned media • Google Analytics • Reviews • Social Media #askpixeld or @pixelddigital

  12. Paid media • Google Adwords • Paid Facebook Ads • Sponsored posts #askpixeld or @pixelddigital

  13. Map out your actions • Personas • Goals • Media #askpixeld or @pixelddigital

  14. Video Content #askpixeld or @pixelddigital

  15. Almost 50% of internet users look for videos related to a product or service before visiting a store. (Google 2016) #askpixeld or @pixelddigital

  16. Equipment • Canon M6 ~ $1200 • Phone • Tripod #askpixeld or @pixelddigital

  17. Facebook Video #askpixeld or @pixelddigital

  18. Instagram Apps Hyperlapse Boomerang #askpixeld or @pixelddigital

  19. Written Content #askpixeld or @pixelddigital

  20. Companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts. (HubSpot, 2015) #askpixeld or @pixelddigital

  21. B2C companies that blogged 11+ times per month got more than 4X as many leads than those that blog only 4-5 times per month. (HubSpot, 2015) #askpixeld or @pixelddigital

  22. Blog tips • Long, descriptive post titles • More words the better • Use rich media and post formatting #askpixeld or @pixelddigital

  23. Transcription • Rev website and app • Transcribe videos • Dictate content #askpixeld or @pixelddigital

  24. Search Engine Optimisation #askpixeld or @pixelddigital

  25. 50% of search queries are four words or longer. (WordStream, 2016) #askpixeld or @pixelddigital

  26. � � � Technical Content Links #askpixeld or @pixelddigital

  27. Hosting • Speed • HTTPS • Domains #askpixeld or @pixelddigital

  28. Instagram #askpixeld or @pixelddigital

  29. 700,000,000 #askpixeld or @pixelddigital

  30. #? #askpixeld or @pixelddigital

  31. On Instagram, photos showing faces get 38% more Likes than photos not showing faces. (Georgia Institute of Technology, 2014) #askpixeld or @pixelddigital

  32. 5 PM on Share to Mayfair Wednesdays Facebook *Only 4 times a week #askpixeld or @pixelddigital

  33. Facebook Advertising #askpixeld or @pixelddigital

  34. Facebook Ad Targeting • Demographics • Interests • Purchasing Behavior #askpixeld or @pixelddigital

  35. Experiment #askpixeld or @pixelddigital

  36. Thank you #askpixeld or @pixelddigital

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