Digital Fundraising Strategies That Work Nic Prenger, CEO Prenger - PDF document

11/13/2019 Operational Vitality Digital Fundraising Strategies That Work Nic Prenger, CEO Prenger Solutions Group 1 2 1

11/13/2019 Generational shift 3 Millenials GenX Baby Boomers Greatest Generation 4 2

11/13/2019 Gen Xers are coming into philanthropy 5 GenXers and Millennials give to more causes 6 3

11/13/2019 Organizational support by age group $500,000 350 Total Age group giving 310 $450,000 300 Donors $400,000 250 232 $350,000 216 194 $300,000 200 $250,000 150 $200,000 109 $150,000 85 100 57 $100,000 50 $50,000 5 2 $0 0 20s 30s 40s 50s 60s 70s 80s 90s 100+ 7 National trends 8 4

11/13/2019 51% of people who respond to direct mail make their gift online 9 In the past year, mobile giving has increased 205% 10 5

11/13/2019 57% of all Internet traffic is now through mobile devices 11 59% of donors over 66 have given online 12 6

11/13/2019 82% of Baby Boomers have a social media account 13 Clean up your database Fix your processes Move from mail to email Use video to tell stories Not just t this Engage on social media Build great landing pages Fix your donation forms All of this is A/B test everything Increase conversions 14 7

11/13/2019 Str trat ategy egy #1 #1 Consolidate your databases 15 Database Email list Booster club 16 8

11/13/2019 Database Email list Booster club 17 Address corrections Event registrations Gifts Database Email list Booster club 18 9

11/13/2019 Email appeals Address corrections Direct mail appeals Event registrations Thank-yous Gifts Database Email list Booster club 19 Str trat ategy egy #2 Use your data! 20 10

11/13/2019 To: Nic@prengersolutions.com From: Kuemper High School The ideal Dear Nic, solicitation message Thank you again for your gift of $200 to last year’s annual appeal! A lot has changed at Kuemper since you graduated in 1999…. 8 Would you consider a gift of $250 to help us continue to expand our campus ministry program? data fields www.donate.Kuemper.org 21 To: Nic@prengersolutions.com From: Kuemper High School The ideal Dear Nic, solicitation message Thank you again for your gift of $200 to last year’s annual appeal! A lot has changed at Kuemper since you graduated in 1999…. 8 Would you consider a gift of $250 to help us continue to expand our campus ministry program? data fields www.donate.Kuemper.org 22 11

11/13/2019 To: Nic@prengersolutions.com From: Kuemper High School The ideal Dear Mr. and Mrs. Holly and Nic solicitation Prenger, message Kuemper is a great place. Would you consider a gift to help us on this year’s appeal? No personalized sonalized ask 1 Please mail a check to our office at: 123 Main Street data field No link nk to donate ate online ne 23 Str trat ategy egy #3 Make email acquisition a top priority 24 12

11/13/2019 How many y parishi ishione oner emails ails do you have on file? Avg household giving Fewer than 30% of emails $589 $597 Between 30 - 70% of emails Greater than 70% of emails $716 21% more! 25 Appeal donors with/without emails on file $700 $642 $635 $637 Email on file $599 $600 $504 $499 $495 $496 $500 $400 $365 No Email on file $289 $279 $300 $244 $246 $229 $204 $187 $178 $200 $139 $100 $0 20s 30s 40s 50s 60s 70s 80s 90s 100s 26 13

11/13/2019 Email addresses let you send donors to personalized donation pages Give.school.org Appeal.school.org Donate.school.org 27 Donations buttons based on the donor’s capacity 28 14

11/13/2019 Emails are what allow you to target your potential donors on Facebook 29 Best email acquisition ideas 30 15

11/13/2019 Online quizzes & contests 31 • Promote for 1-2 weeks • Announce & tag winners on social media 32 16

11/13/2019 yourname@email.com To receive your diploma (new grads) To sign up to volunteer To register for conference times To get photo from grandparent’s day To purchase mulligans at golf outing To bid on auction items at gala event 33 Digital activity passes 34 17

11/13/2019 35 Fun undraisi raising ng Hack ck Send a fundraising reminder email 10 minutes before student pick-up 36 18

11/13/2019 Fun undraising raising Hac ack Send a fundraising reminder email 10 minutes before student pick-up 37 Str trat ategy egy #4 #4 Put the spotlight on your alumni 38 19

11/13/2019 Featured alumni strategy • Shareable videos • 1-2 alumni per month • Build goodwill • Build followers • Build great content • Capture emails • Expand your database 39 Str trat ategy egy #5 #5 Gala events are going digital 40 20

11/13/2019 41 10,000 alumni 42 21

11/13/2019 New York 43 Classmates Friends Jane, I’m at the Kuemper Ball and we’re doing a Parents digital blitz. Donate $10 Children before midnight and they’ll put your name up on the Siblings screen! You can give at www.kuemper.org/blitz 44 22

11/13/2019 45 Str trat ategy egy #6 #6 Fix your donation pages 46 23

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11/13/2019 55 Str trat ategy egy #7 Participate in NCEA Day of Giving 56 28

11/13/2019 https://www.ncea.org/csw/manygifts 57 58 29

11/13/2019 Que Questio ions? Nic Prenger 402-689-5767 Nic@prengersolutions.com 59 Questions & Answers 60 30

11/13/2019 Nic Prenger 402-689-5767 Nic@prengersolutions.com 61 31