SheNative is a socially driven, handbag and accessories brand Devon Fiddler that aims to empower the Chief Changemaker/ Indigenous woman. Designer Entrepreneur #SheNative #ChangingHerStory devon@shenative.com @SheNative - Facebook www.SheNative.com @SheNativeGoods – Twitter, Instagram
SheNative Mission SheNative is on a mission is to help change the perception of the Indigenous woman. We aim to celebrate her story and support her in a way that is effectively life changing and ever lasting. We do this through creating opportunities and providing guidance for Indigenous artisans, suppliers and designers, as well as contributing a portion of profits to causes that support her economic growth.
Why SheNative? • My love for fashion growing up • My negative experiences growing up as an Indigenous female • My exposure to Small Business & Entrepreneurship
Exposure to Small Business & Entrepreneurship MLTC RDI – Business CANDO in 2011 Development Coordinator
Exposure to Small Business & Entrepreneurship Indigenous Women in Community Leadership Program
Who is this guy?
CANDO 2011
Research, Design, Business Development, etc…
Things Happened Ideal Samples – Design & 2013 – First Competition Won Product Consultant
Things Happened Me being interviewed during Soft Launch crowdfunding
Worked on my Business…
2015 AYIC Winner
SheNative Opportunities Win a Month on Morgaurd Media Attention
SheNative Opportunities
G20 YEA Summit - Istanbul, Turkey
G20 YEA Summit - Istanbul, Turkey
G20 YEA Summit - Istanbul, Turkey
G20 YEA Summit - Istanbul, Turkey
Startup Fashion Week
Her 4 Directions • Collaborative Space • Fashion Incubator • Workshops • Support • 4 indigenous businesses: SheNative Goods Inc, Helen Oro Designs, First Intimate Apparel & Little Bow- tihk
H4D • Side Story • Wrote a grant proposal in a weekend • Secured a space • Got another grant • Hired 2 staff in the coming months
SheNative Now & the Future • Aspire to be in 50 Retail locations across Canada • Have own mini-store or kiosk • Go Big.
#ChangingHerStory • Grow & Learn • Be Persistent • Work on Yourself – gain confidence
#ChangingHerStory “Loving ourselves through the process of owning our story is the bravest thing we’ll ever do” – Brene Brown
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