Developing an Ambition for Alcohol Tuesday 15 October 2019 - PowerPoint PPT Presentation

Developing an Ambition for Alcohol Tuesday 15 October 2019 gmhscp.bigalcoholconversation@nhs.net #GMBigAlcoholConversation

Agenda Welcome Alex Whinnom, GMCVO Journey so far Martin Sainsbury, GMHSC Vickie Butterworth, One Agency Ben Gilchrist, 10GM Dave Boulger, GMHSC Workshops (2 x 40 minute sessions & feedback) Next steps Dave Boulger, GMHSC #GMBigAlcoholConversation

Welcome Alex Whinnom Chief Executive Greater Manchester Centre for Voluntary Organisation (GMCVO) #GMBigAlcoholConversation

The scale of the challenge Martin Sainsbury Senior Communications & Engagement Manager Greater Manchester Health and Social Care Partnership #GMBigAlcoholConversation

Our vision #GMBigAlcoholConversation

Our reality £1.3bn public costs a year Over 22,000 hospital admissions a year More than 1 death a day #GMBigAlcoholConversation

Our reality Visitor economy worth £7.5bn a year 181,000 jobs in related night time economy 2,000 pubs - important for communities, connection #GMBigAlcoholConversation

Any comments? #GMBigAlcoholConversation

The stories behind the stats #GMBigAlcoholConversation

Engaging our population Vickie Butterworth Director One Agency #GMBigAlcoholConversation

Designing the campaign Different approach to traditional health campaigns Informed by research: • Our audience • Lessons from previous campaigns Open, accessible, non- judgemental, not shocking – a conversation not a lecture #GMBigAlcoholConversation

Delivering the campaign

Our reach Around • 300,000 via social media 700,000 • 215,000 video views • 25,000 unique website visitors people #GMBigAlcoholConversation

Our impact

Empowering our communities Ben Gilchrist Deputy Chief Executive Action Together #GMBigAlcoholConversation

What we heard, what we know Dave Boulger Head of Population Health Transformation Greater Manchester Health and Social Care Partnership #GMBigAlcoholConversation

Confirming the case for action A significant proportion of our population is concerned …and otherwise feel unable to make a difference #GMBigAlcoholConversation

Health harms are recognised… #GMBigAlcoholConversation

…but social harms more so #GMBigAlcoholConversation

Impacts on children #GMBigAlcoholConversation

Our economy is also affected #GMBigAlcoholConversation

Impacts vary across region #GMBigAlcoholConversation

There are few positive trends #GMBigAlcoholConversation

This is everybody’s responsibility #GMBigAlcoholConversation

…except my own! #GMBigAlcoholConversation

No single solution The most commonly supported potential actions are: #GMBigAlcoholConversation

A role for Minimum Unit Pricing? Support increased significantly among people who saw the campaign: Increased support for Minimum Unit Pricing (MUP): 50 70 49 % % % #GMBigAlcoholConversation

Our five priorities for action DEVELOPING OUR AMBITION: We will look at particular on We will explore opportunities reducing harms linked to to build upon the strong public - where we drink support for regulatory and - how we access alcohol legislative reform – which could - what information we are be implemented at a local or provided to make informed regional level, or lobbied for choices. nationally. “Restrictions should not be applied across the board to tackle alcohol purchases. This will affect law- abiding people in an unfair way.” #GMBigAlcoholConversation

Our five priorities for action DEVELOPING OUR AMBITION: We aim to: We will work with businesses, - incentivise responsible buying communities and partners to and selling of alcohol, and develop a vision for an - showcase new and existing alternative drinking culture in opportunities to socialise Greater Manchester, where around moderate and no sensible alcohol use is alcohol use. normalised. “It is normal for people in England ‘to get pissed’ and it’s in fact seen as weird if you don’t drink.” #GMBigAlcoholConversation

Our five priorities for action DEVELOPING OUR AMBITION: We will also continue to establish We will look at how we can our city-region as a leader in do more to change attitudes preventing the harms caused by and behaviours in adults’ drinking alcohol in pregnancy. use of alcohol around children. “If children are taught earlier then there is less chance that they would abuse alcohol in the future. It isn’t enough to be just educated at school. It should be done at home too and through the television.” #GMBigAlcoholConversation

Our five priorities for action DEVELOPING OUR AMBITION: This includes collaborating We will take forward the across our services and Greater Manchester Drug neighbourhoods to join up our and Alcohol Strategy and its approaches to prevention, early overall aim of making it help and supporting those who everybody’s business to are most vulnerable. reduce alcohol harm. “Services need to find new ways of engaging with regards to alcohol... People don’t need to be dependant for their consumption to affect their health”. #GMBigAlcoholConversation

Our five priorities for action DEVELOPING OUR AMBITION: This will aim in particular to change We will create more awareness, attitudes and opportunities for behaviours among people who discussing alcohol harms drink beyond recommended in our lives and communities. levels, but don’t consider themselves harmful drinkers . “Higher earners, older people & highly qualified professions make up some of the worst stats…I honestly believe the public don’t have a clear picture of the risks of alcohol at the point in their lives when opinion is formed” #GMBigAlcoholConversation

Introducing our workshops Alex Whinnom Chief Executive Greater Manchester Centre for Voluntary Organisation (GMCVO) #GMBigAlcoholConversation

Developing our priorities 1 Laws and levers Laws and levers Main hall Doing drinking differently 2 Main hall Laws and levers Protecting our children 3 Main hall Laws and levers 4 Support for all Breakout 1 Laws and levers 5 Continuing the conversation Laws and levers Breakout 2 #GMBigAlcoholConversation

Refreshments #GMBigAlcoholConversation

Workshop – session one #GMBigAlcoholConversation

Workshop – session two #GMBigAlcoholConversation

Workshops feedback Alex Whinnom Chief Executive Greater Manchester Centre for Voluntary Organisation (GMCVO) Workshop facilitators 3 minutes each #GMBigAlcoholConversation

Next steps Dave Boulger Head of Population Health Transformation Greater Manchester Health and Social Care Partnership #GMBigAlcoholConversation

Next steps: proposed timeline Proposals submitted Laws and levers Nov Draft ‘Ambition for Alcohol’ Dec Laws and levers Public consultation starts Dec Laws and levers Public consultation ends Feb Laws and levers Final ‘Ambition for Alcohol’ Spr Laws and levers #GMBigAlcoholConversation

gmhscp.bigalcoholconversation@nhs.net #GMBigAlcoholConversation