MCCVB Pacific Grove Destination Marketing Update
POWER OF TOURISM Pacific Grove: Monterey County: • $150 Million in Visitor • 4.6 Million Overnight Visitors Spending • $2.8 Billion Visitor • $6.2 Million in Local Spending Taxes • $115 Million Local Taxes • 1,350 Full-time Jobs • 25,220 Full-time Jobs 2016 Dean Runyan Travel Impact Report
RETURN ON INVESTMENT JULY- MAY 2017 CITY INVESTMENT FYTD: $100,060 HID INVESTMENT FYTD: $179,206 TOTAL INVESTMENT FYTD: $279,266 ECONOMIC IMPACT GENERATED BY MCCVB: Group Booking Economic Impact: $48,640 Visitor Center Person Room Nights Influenced: $59,283 Booking.com Room Revenue: $35,593 Earned Media: $4,347,343 “Grab Life by the Moments” Economic Impact: $9,620,049
MARKETING ACTIVITY • Ad Campaigns • Content Marketing • Promotions & Contests • Media/Public Relations • International Programs • Visitor Guide • SeeMonterey.com
MEDIA RELATIONS $4.3M in Earned Media from July - May • Media relations/pitching • Media missions • Media FAMs • Domestic & International agency partners
MONTEREY MOMENTS: CHICAGO AND PHOENIX Media and Meeting Planner „Pop Up‟ immersive culinary experiences Social: • 1,311,547 Impressions Media: • $41,758 in earned media value • 3,102,381 in media impressions Chef Matt Beaudin, MBAQ & Todd Fisher, Folktale Winery joined Monterey County Vintners & Growers Association in demonstrating the Tastes of Monterey
2016 CAR WEEK COMMUNICATIONS
SOCIAL NETWORKS Followers and Fans: Facebook: 108,394: +21% Twitter: 18,990 +23% Blog: 41,000 average unique monthly visits: +41% Instagram: 16,616: +86% YouTube: 208: +16%
“BIG LITTLE LIES” HBO SERIES
BIG SUR COMMUNITY COLLABORATION • BSERT participation • Visitor Center collaboration • Trail opening on July 1 st • Marketing Monterey County and Big Sur are open for business and welcoming guests
RESEARCH & REPORTING Strategy: Distribution for research and data to improve business environment Tactics: • Quarterly Destination Performance Reporting • Quarterly Market Intelligence reports • Develop/synergize community data sharing opportunities
RESIDENT SENTIMENT STUDY (NOV 2016) 86% Tourism is an economic engine 72% Tourism brings more benefit than problems 78% MCCVB promoting responsible tourism improves opinion of “Describe your view of tourists” tourism and visitors
PLEASE JOIN US MCCVB Annual Luncheon Thursday, August 24, 2017 11-1:30 PM Embassy Suites
Recommend
More recommend
