How might we? “Teenage girls need… to eat nutritious food… in order to thrive and grow in a healthy way.“ • How Might We make healthy eating appealing to young females? • How Might We inspire teenage girls towards healthier eating options? • How Might We make healthy eating something, which teenage girls aspire towards? • How Might We make nutritious food more affordable? •
How might we? Use your paint points or in insights… then Ask How might we advertise our restaurant that people can easily find? How might we make a service that kids can xx during the sleep
SERVICE DESIGN BLUEPRINTS
SERVICE DESIGN MAP Ref Medium post � 52
SERVICE DESIGN MAP Ref Medium post � 53
JOURNEY MAPPING Ref Medium post � 54
SERVICE BLUEPRINT Ref Medium post � 55
OUR CANVAS � 56
EXAMPLE CANVAS
EXAMPLE CANVAS https://creately.com/diagram/imk0fc3p1/KFC%20Service%20Blueprint%20Online
EXAMPLE CANVAS with EMOTIONS
EXAMPLE CANVAS with EMOTIONS
EXAMPLE CANVAS:Car Park, Multi stakeholders
EXAMPLE CANVAS:Car Park, Multi stakeholders
EXAMPLE CANVAS with EMOTIONS
CASE: MATUROLIFE
6 TYPES 20 9 7 OF PARTNERS COUNTRIES LANGUAGES ORG
User-Driven Innovation Project Design Lead Metallisation of Textiles to make Urban living for Older people more Independent and Fashionable Design Design Service Interaction Design Management Research Design Design Lead
A Generic View 5 Prototyping Selected concepts will be prototyped, and sufficient time needs to be given Test/ 6 1 Worksho End-User 3 Data Analysis p Recruitment Synthesis Ideally there should be one Insights and design principles Prototypes will be tested at encompassing recruitment for will be generated at this stage workshops all of the research process. 4 Ideation Ideation and product for service ideas generation will follow synthesis, and be guided by the 2 User insights Research User research must be done in order to draw insights
A Generic View In 9 Countries In 7 Languages 37 Interviews 46 Workshop Attendees
Co-creation workshops EXPLORATORY CO-CREATION WORKSHOPS FOCUSED CO-CREATION WORKSHOPS France Slovenia Spain Italy UK Germany Belgium UK Poland Turkey
Design Management CONVERGENT THINKING G N I K N Creating a Common I C H O G T N Group of Understanding N CONVERGENT THINKING I K V E N E I G H R T G R E E G DIVERGE THINKING E N R V E T V I I T D D Understanding H 37 interviews I N The Problem K I N Problem G Building Possible Positioning & Definition Scenarios Product Design Sense Making 2 Furniture Focused Specification and Workshops Experience Highlights Design Briefs Early concepts Design Brief & G 2 Clothing Focused N Concepts Issued CONVERGENT THINKING DIVERGE THINKING I K Workshops N I H T T 2 Footwear Focused DIVERGE THINKING DIVERGE THINKING N E CONVERGENT THINKING G 4 co-creation workshops Workshops R E V N O C UNDERSTANDING GAP DEFINITION DESIGN TOOLS EXECUTION & MAPPING + DEFINING DM STRATEGY Design Capabilities of Design & Non-Design AND TOOLS Teams ITERATIONS
Design Management
2nd day
Who is creative? Creativity is a muscle.
Why are we doing this?
Why are we doing this?
Why are we doing this? Persona, Journey Research Service Design Reframd Problem
Why are we doing this? Persona, Journey Research Service Design Reframd Problem
CASES
Service Blueprint – What Stands Out Lack of tools and expertise for the earlier stages of the journey
Designing a School System from the Ground Up Scaling an entire network of schools for the growing Peruvian middle class.
Innova has opened 41 schools, with more than 32,000 students enrolled Alongside the Innova team, IDEO developed the curriculum, teaching strategies, buildings, operational plans, and underlying financial model to run the network of schools. The cost of school is about $100 a month.
Turning digital life into a physical QLEEK: Bridging the offline-online gap library that we can play share or display. Taps, the wooden blocks to re- materialize online content.
QLEEK: Bridging the offline-online gap “Qleek offers a decorative and aesthetically streamlined means of storing and playing music, designed to fit into its surrounding environment. “ https://getqleek.com/
Genomics Startup: helix.com
Genomics Startup IDEO engaged a range of users, including early adopters of at- home genetic tests and “quantified self” enthusiasts, and surveyed potential Helix customers across the country. That qualitative and quantitative research validated Helix’s “app store” business model and provided key insights into the products people were most interested in.
Genomics Startup Through the partnership, Helix uncovered what users need most from a genomics company: • to prioritize the accuracy and privacy of DNA test results • to encourage a sense of discovery and exploration of our genes • to celebrate each individual’s unique qualities •
Genomics Startup Create a personalized meal plan, learn about your metabolism, and more with products in the Nutrition category of the Helix store.
In Architecture At AKKA, we are a team of architects, engineers, designers, urbanists, strategists and thinkers, specialized in designing spaces that foster
Impact Hub Amsterdam
Stage 1: Appreciate - “How can we understand what we need our future space to really be?” Who is the community that will use this space? What are different patterns within the users based on their needs? One of the outcomes of this stage is a document they call Home Language that visually captures the culture of the people that will use the space.
Stage 2: Kernel - “How can a shared vision be created among a group of different people?” Just like the other stages of the Architecting Interaction process, the kernel stage is a participatory process and we collaborate with the community to make sure their insights are included.
Stage 3: Kickstart - “How do we make our vision reality?” schematic design, design development, construction drawings, permits, tender, construction…
Stage 4: Adaptation - “What happens after we move into the space?” When people move in, the last stage of adaptation can begin. On a monthly, quarterly or yearly basis, depending on the company’s culture, they continue to adapt and refine the space
Danish Design Ladder - Extended
Edge Personas Ref: IDEO
PROTOTYPING
Prototyping
Prototyping
Prototyping
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