Deputy Coordinator for Enterprise Engagement Executive Committee Executive Committee January 2020 1
Coordinator Engagement Deputy Neighborhood Communications 311 911/MECC and Community Relations PSA in NPSB
Benefits of Focus on Engagement • Residents and businesses will benefit from full-time attention on best practices and a more consistent, predictable and effective methodology of engagement across enterprise • How residents want to be engaged has changed dramatically in past 10 years • And will change again as dramatically each year for next 10 years • Departments will have more resources for project managers and other staff to know how to reach under-represented populations and interested parties on a timely basis • Elected officials and staff will be able to alert constituents, be less in reactive mode, and have more options for ward engagement.
Why Now? • New website and need for ongoing digital engagement • Engagement inventory and staff direction • Neighborhoods 2020 • Communications audit • Growth of communications and engagement staff in various departments without enterprise strategic direction • New public service building opening • Minneapolis 2040 implementation • Builds on engagement design team concept
What Prevents Existing Structure from Accomplishing These Goals • Coordinator has too many direct reports and responsibilities • There is not a single person or department charged with leading and coordinating public engagement strategy • Engagement process for residents/businesses and for internal departments is segmented and isolated • Internal departments often lead on own without consultation on engagement and communications best practices
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