CROSS-COUNCIL VEHICLE TECHNOLOGY ROUNDTABLE NEW TECHNOLOGIES. NEW OPPORTUNITIES. VEHICLE TECHNOLOGY BRIEFINGS LAS VEGAS, NEVADA USA 29 OCT-02 NOV 2018 JOHN WARANIAK SEMA VICE PRESIDENT VEHICLE TECHNOLOGY JOHNW@SEMA.ORG @johnwaraniak 1
NEW TECHNOLOGIES. NEW OPPORTUNITIES. AUTO INDUSTRY IS AT THE DAWN OF A NEW ERA – AUTO 4.0 – DRIVEN BY TECHNOLOGY SOURCE: SAE INTERNATONAL ADAS CONFERENCE 2018 2
NEW TECHNOLOGIES. NEW OPPORTUNITIES. VEHICLES ARE RAPIDLY EVOLVING ACROSS SEVERAL TECHNOLOGY DIMENSIONS ▪ Growth in Vehicle ADAS, Connectivity and Automation ▪ Increase in Electronic Content, Sensors and Software ▪ Ultrasonic, Imaging, Radar, Lidar based Safety Systems ▪ Electrification of Systems and Powertrain ▪ Changing Mix of Vehicles – Goodbye Cars. Hello CUVs ▪ Increased Competition from Many Directions – New Players ▪ Emergence of Highly Automated Vehicles ▪ Advent of Mobility Services and Vehicle Subscriptions EMERGING TECHNOLOGIES CREATING NEW TRENDS SOURCE: CENTER FOR AUTOMOTIVE RESEARCH 3
VEHICLE TECHNOLOGY TRENDS ADVANCED VEHICLE TECHNOLOGIES DRIVING TODAY’S AUTO 4.0 TRANSFORMATION FIVE VE VEHIC HICLE LE TECHNOL HNOLOGY OGY TREND ENDS ▪ ESC and ADAS TECHNOLOGIES: PASSIVE and ACTIVE NEW MOBILITY SOLUTIONS ▪ ELECTRIFICATION and ALTERNATIVE POWERTRAINS ▪ CONNECTED VEHICLES: V2V-V2I-V2X ELECTRIFICATION AUTONOMOUS ▪ AUTOMATED and AUTONOMOUS VEHCILES CONNECTED ▪ NEW MOBILITY SOLUTIONS ADAS HYBRID-ELECTRIC THREE REE TIMEFR EFRAME MES S ▪ NEAR-TERM: 1-2 YEARS AUTOMATED VEHICLES ▪ MID-TERM: 3-5YEARS ▪ LONGER-TERM: 6-10 YEARS EACH MEGA TECH-TREND IS MOVING AT A DIFFERENT PACE, BUT THERE’S A DEGREE OF OVERLAP 4
ADAS TECHNOLO OLOGY GY DEPLOYM LOYMENT ENT – FACTOR ORY Y SYSTEMS EMS FORD CO-PILOT 360 – FIVE STANDARD ADAS FEATURES FOR ADVANCED SAFETY PERFORMANCE SOURCE: FORD MOTOR COMPANY 5
ADAS TECHNOLO OLOGY GY DEPLOYM LOYMENT ENT – FACTOR ORY Y SYSTEMS EMS FORD CO-PILOT 360 – FIVE STANDARD ADAS FEATURES FOR ADVANCED SAFETY PERFORMANCE 92% OF TOYOTAS SOLD IN THE US HAVE TOYOTA SAFETY SENSE WITH AEB STANDARD 6
ADV DVAN ANCE CED D DR DRIVER ER ASSI SISTA STANCE NCE SYSTEM TEMS S SEMA ADVANCED VEHICLE E TECHNOL OLOG OGY RESEARCH RCH STUDY THE RISE, FALL AND RE-DEVELOPMENT OF PERFORMANCE CARS 7
ADV DVAN ANCE CED D DR DRIVER ER ASSI SISTA STANCE NCE SYSTEM TEMS S SAFETY PERFORMANCE COOL FACTOR – INTERSECTION OF CARS AND CAR CULTURE GOLDEN AGE OF NEW PERFORMANCE AND MOBILITY 8
ADAS TECHNOLOGIES DEPLOYED TODAY FACTORY INSTALLED AND AFTERMARKET UPGRADES AND RETROFITS Aftermarket Product Adoption HIGH DEFINITION SYSTEMS STEM COMPLEXITY/ PRICE CE Systems that will alert or warn the driver to Passive take action in order for accident prevention Systems that will overtake driving controls after Active identifying a potential collision Commercial Cellular SYSTE Systems that provide drivers with additional information or ways to Other* enhance driving efficiency prior to potential accident LOW HIGH CURRENT AFTERMARKET PRESENCE CENTER FOR AUTOMOTIVE RESEARCH and DUCKER WORLDWIDE 9
ADVAN ANCE CED DR DRIVER ER ASSI SISTA STANCE NCE SYSTEM TEMS S AFTERMAR ARKET KET ADAS TECHNO NOLOG LOGIES IES SALES ES FORECAS AST T – 9.1% CAGR $ 1.51 Billion 1,500 Forward Collision Warning Annual Sales (millions USD) 1,400 Lane Departure Warning 1,300 Blind Spot Warning 1,200 1,100 Heads Up Display $ 977 Million 1,000 Passive Park Assist 900 800 700 600 500 400 300 200 100 0 2016 2021 CENTER FOR AUTOMOTIVE RESEARCH and DUCKER WORLDWIDE 10
ASSI SISTE STED D AND D CONNEC ECTED TED DR DRIVER ER S SYST STEMS EMS AN OLD CAR CAN TAKE YOU TO NEW PLACES ES – RETROF OFIT IT AUTOMOTI OTIVE E SAFETY TY SOLUTION IONS S 10000 LIVES – EDUCATE AND EQUIP 11
ASSISTED AND CONNECTED TECHNOLOGIES AUTOMOTIVE 4.0 TRANSFORMATION TO THE SOFTWARE-DEFINED CAR EVERY NEW FORD VEHICLE SOLD IN 2019 WILL BE CONNECTED SOFTWARE AND SENSORS ARE INCREASINGLY DEFINING THE PERSONALIZATION EXPERIENCE 12
ADA DAS-CO CONNECT ECTED ED-AU AUTO TOMATED MATED DR DRIVING G GO GOAL AUTOMOTIVE VISION ZERO MOVEMENT – IMPROVED SAFETY PERFORMANCE FOR EVERYONE 525 525 SAVE 10,000 LIVES WITH AFTERMARKET SAFETY TECHNOLOGY AVAILABLE TODAY SOURCE: USDOT NHTSA 13
ADAS SAFETY PERFORMANCE METRICS ADAS TECHNOLOGIES ARE LIVING UP TO EXPECTATIONS IN REDUCING COLLISIONS SOURCE: USDOT NHTSA IIHS 14
ADV DVAN ANCED CED DR DRIV IVER ER ASSI SISTANCE STANCE SYSTEM TEMS S ADAS AUTOPILOT FATALITY MOUNTAINVIEW, CA 23 MARCH 2018 TESLA MODEL X BOLD NEW DIRECTIONS ARE NOT WITHOUT RISK 15
ADV DVAN ANCED CED DR DRIV IVER ER ASSI SISTANCE STANCE SYSTEM TEMS S AUTONOMOUS VEHICLE SIMULATION AND TESTING – VIRTUAL VALIDATION SIMULATION IS CRITICAL TO ADAS PRODUCT DEVELOPMENT AND DEPLOYMENT 8.8 BILLION MILES OF PHYSICAL TESTING REQUIRED TO GET TO L4 AUTONOMY 16
RA RACI CING NG TO AU AUTONOMY TONOMY – DIGITAL TAL TWINS NS THE LINK BETWEEN PHYSICAL AND DIGITAL IS BLURRING IN AUTOMOTIVE 4.0 TESTING IS PHYSICAL VALIDATION. SIMULATION IS VIRTUAL VALIDATION. YOU NEED BOTH SIMULATION IS NOT VALIDATION WITHOUT TESTING 17
GOLDEN AGE OF NEW PERFORMANCE CUSTOMIZING WITH CONFIDENCE – FUNCTIONAL AND REGULATORY COMPLIANCE 6-Inch Rocky Ridge Suspension Lift Kit ▪ Front Strut Tower Extension ▪ Front and Rear Crossmembers ▪ Compression Struts ▪ Rocky Ridge 2.0 Nitrogen-Charged Rear Shocks ▪ Add-a-Leaf Rear Spring ▪ Brake-Line Relocation Bracket Wheels & Tires ▪ 22-Inch Fuel Off-Road Wheels ▪ 35-Inch Nitto Trail Grappler Tires ▪ Four Wheel Alignment ▪ Road Force Balancing ▪ Hypertech System Calibration Exterior Features ▪ Body-Colored Mad Rock Grumper ▪ Mad Rock Grille Insert ▪ Body-Colored Mad Rock Steel Fender Flares ▪ Body-Colored Vengeance Rear Bumper ▪ Predator Pro Side Steps ▪ Warn Epic Shackles ▪ (8) Rigid Radiance LED Cube Lights Premium Options & Upgrades ▪ Leather Seating ▪ Power Side Steps ▪ Maintenance and Care USB Drive 3-Year/36,000-Mile Warranty 18
AFTERMARKET SAFETY PERFORMANCE ESC PERFORMANCE OF AFTERMARKET-MODIFIED VEHICLES – FMVSS 1 26 TESTING FMVSS 126 and ESC COMPLIANCE With respect to NHTSA And FMVSS No. 126, The issue is Simple. It Is Illegal to Sell or Install Products that take a Vehicle out-of- Compliance with a Federal Safety Standard. The Manufacturer or Installer must have a Reasonable Basis for making a Determination that the Vehicle Remains in Compliance. The Test Program that SEMA has put together Achieves that Threshold. The Manufacturer or Installer Self-Certifies the Product or Installation. There is No Direct Interaction with NHTSA. The Test Data Provides You with Assurance that if something Triggers a Question about Compliance, Such as an Accident and follow-up NHTSA Investigation or Lawsuit, You Have the Information to Demonstrate Compliance and Due-Diligence. CUSTOMIZE WITH CONFIDENCE 19
CU CUST STOMI OMIZE ZE WITH CO CONFI FIDENC DENCE ESC AND ADAS PERFORM RMAN ANCE CE OF AFTERMARKET RKET-MOD ODIF IFIED IED VEHICLES ES – TESTING ING , SIMULATION TION ▪ ENGINE NE – Horsepower and Torque Changes ▪ STEERIN ERING – Ratios, Alignment, Sensors ▪ BRAKES ES – Calipers, Rotors, Brake-by-Wire ▪ SUSPENS ENSION ION – Shocks, Struts, Springs, Torsion Bars, ▪ WHEELS EELS – Size, Weight, Air fLow for Cooling ▪ TIRES RES – Compound, Tread, Size 20
SAFETY PERFORMANCE TECHNOLOGY FMVSS REGULATORY COMPLIANCE AND FUNCTIONAL SAFETY COMPLIANCE – NCAP ...Toyota Safety Sense vehicles utilize a Camera and millimeter wave radar that are carefully calibrated during the vehicle manufacturing process. In order to maintain this calibration and ensure proper function of the system, Toyota reminds all dealers that we recommend dealers do NOT modify vehicles in any manner that will affect these systems, including but not limited to changing the original Tire Sizes and/or Vehicle Suspension Components such as "lift kits" and/or lowering springs. CYBERSECURITY – HARDEN. DETECT. PREVENT 21
ADAS SAFETY PERFORMANCE CALIBRATION INTEGRATED SAFETY PERFORMANCE TECHNOLOGY IS THE AUTOMOTIVE FUTURE 55 M VEHICLES REQUIRE STEERING ANGLE RESET AFTER WHEEL ALIGNMENT SOURCE :ZF AND HUNTER ENGINEERING 22
THE RACE FROM ADAS TO AUTONOMY NHTSA AND SAE J3016 LEVELS OF AUTOMTED DRIVUNG ADAS IS THE BETA FOR AUTOMATED DRIVING TECHNOLOGIES SOURCE: SAE INTERNATONAL USDOT 23
AUTOMATED VEHICLE GUIDELINES 3.0 STREAMLINE AND MODERNIZE EXEMPTIONS AND FOCUS ON SECURITY AND PRIVACY AUTOMATED VEHICLES 3.0 ▪ Prevent a Patchwork of State Safety Standards and Laws Prohibiting Testing and Deployment of AVs ▪ Mitigate Unintended Regulatory Barriers – Drive Innovation ▪ Changes to existing FMVSS 101, 108, 111, 114, 126, and 135 ▪ Simpler Requirements to Validate ADAS ▪ Voluntary Approach to Automated Vehicle Testing Reporting – AEB MOU SOURCE: USDOT 24
RA RACIN ING G IS IS PA PART RT OF OU F OUR R AUTONOMOU MOUS S FU FUTURE RE PERFORM RMANC NCE E AI AND ELECTR TRIF IFIC ICATION TION TESTING ING – MCITY, , AMERICAN AN CENTER ER FOR MOBILITY TY AUTONOMOUS TECHNOLOGIES GIVE CARS SUPER POWERS 25 25
Recommend
More recommend
