Creating an aspirational plan for the reuse of the Wausau Center Mall - PowerPoint PPT Presentation

Creating an aspirational plan for the reuse of the Wausau Center Mall October 2, 2018 Update

 Pla c e & Ma in Adviso rs & Arc hive DS Co ntra c te d b y WE DC  Pha se 1  De mo g ra phic Ana lysis  Co nc e ptua l Pla n & Visio ning  Pha se 2 – T ime line T BD  Re ta il Ma rke t Ana lysis  Re side ntia l Ma rke t Ana lysis  Pro F o rma De ve lo pme nt  Urb a n De sig n Pla n

 Da ytime Po pula tio n – 116%  Mo de st Ne t Gro wth in 20, 30, & 60 Min Ra dii  Ne t I nc re a se in Se nio rs 65-84 o f  20 min: +2,310  30 min: +3,326  60 min: +9,311  Ne t De c re a se o f “Wo rking Ag e ” (Ag e s 20-64)  20 min: -944  30 min: -1,571  60 min: -6,288

 Ne t g a ins in 25-34 & 35-44 a g e b ra c ke ts  35-44 L a rg e st Ga ins  20 min: +612  30 min: +568  60 min: +1,739  Ho use ho ld I nc o me Gro wth Stro ng  20 min: +15%  30 min: +14%  60 min: +9%

 Ho using - Re nt  I nc re dib ly a ffo rda b le (<13% o f inc o me )  L o w re nt ra te s  $1.49/ sq ft a ve ra g e fo r no n-re stric te d  Ve ry fe w “Hig h E nd” units  $975-$1,750/ mo nth  Wa lksc o re : 61

 Ho using - Own  I nc re a sing de ma nd fo r hig he r e nd ho using

 Re ta il  L a rg e re ta il g a p  Re g io n dra ws fro m o utside  Ove rb uilt re ta il e nviro nme nt

 Re ta il  L a rg e st o ppo rtunitie s:  Re sta ura nts/ Othe r E a ting Pla c e s  Be e r, Wine & L iq uo r Sto re s  Othe r Misc . Sto re Re ta ile rs  Je we lry, L ug g a g e & L e a the r Go o ds  Use d Me rc ha ndise Sto re s

 De mo g ra phic s  De ma nd fo r  Se nio r-T a rg e te d  Yo ung Pro fe ssio na ls  L o w Re side ntia l Re nt Ra te s  Re nta l De ve lo pme nt mo re diffic ult  No t muc h in urb a n fo rma t

 I nc re a se in Ho using De ma nd/ Va lue s  Co ndo s  Re ta il  Nic he re ta il  Mix o f use s b e yo nd ho using & re ta il

 Pha se 2  De ta ile d Ho using a nd Co mme rc ia l Ana lysis  Mo re spe c ific use s a nd b re a kdo wn  Numb e rs o f units, po te ntia l re nt ra te s  Dra ft Pro F o rma  Ma rke t fe a sib ility  De te rmina tio n if inc e ntive s a re ne c c e ssa ry  Re fine De sig n Co nc e pts Ba se d o n Ma rke t Da ta