CREATING A "CLOSED CART" MASSAGE MEMBERSHIP
WHAT BENEFITS TYPES YOU'LL of masssage of memberships: closed memberships & evergreen LEARN GOOD FIT? CONSIDERATIONS If it's ideal for you & 15 things to take into account your clients
WHAT ARE THE Your clients get the care they need on a regular basis. BENEFITS OF A Your schedule is more consistently booked. MASSAGE MEMBERSHIP? Recurring income makes your bank account less up and down. Your clients get a "deal"-they feel like a VIP with a special price.
You have clients that love DOES THIS you but aren’t coming in on a regular basis SOUND LIKE You’d like to have more consistency in your schedule YOU? You know your clients would benefit from coming in on a monthly basis (or even more often) Your clients can’t quite afford (or don't want to pay) full price and want deals or packages
A Massage Monthly Membership may be ideal for both your needs & your clients'.
"CLOSED CART" VS "EVERGREEN" MASSAGE MEMBERSHIP
"CLOSED CART" Has a specific day that the sales cart opens and closes. Your clients can only join the membership during this time frame. This compels your client to join NOW. They are more likely to stay if they can't rejoin at will.
"EVERGREEN" Membership is available all year. Clients can join anytime they want to, cancel, and rejoin at will. You may still struggle with consistency in booking & income.
DOWNLOAD THE WORKBOOK I'll go over all these points. Pause the video & take notes as needed, or simply reference it & come back to it when you have time to spend.
15 THINGS TO WHAT'S YOUR REASON? TAKE INTO Steady income? Regular bookings? Client maintenance? Getting the CONSIDERATION clients you want in more often? IDEAL CLIENT Who do you want to see most often on your massage table? CLIENTS YOU DON'T WANT Be honest about the type who aggravate you.
15 THINGS TO HOW MANY CLIENTS PER MONTH WANTED? TAKE INTO Look at your regular schedule. Where are there gaps? How many would CONSIDERATION you like to fill? PRICE How much are you willing to discount your services? Has it really been 10 months?? WHY DO CLIENTS NOT RETURN REGULARLY? Ask your clients who love your massage but don't come back on a regular basis
SPEAKING TO YOUR CLIENTS IN THEIR WORDS THEIR LANGUAGE FOR INSTANCE... What words do they use to tell you why You'll connect with them "Do you lose track of time they don't get a when you use their exact like I do? Where do the language. days go?" massage more often?
15 THINGS TO UPGRADES Will you offer longer sessions? TAKE INTO Multiples per month? Sharing? Discounts on product? CONSIDERATION TRACKING What method will you use to track redemption? (Your scheduler, Google spreadsheet, etc.) PURCHASE DATES When will you open the sales cart and close it?
SALES BUTTON Create a recurring sales button. 15 THINGS TO Options: Paypal, Square, Stripe, or your scheduler. TAKE INTO CONSIDERATION PRE-LAUNCH How much notice will you give your clients that a membership is coming? LAUNCH How often will you contact your clients? (Daily is recommended, and twice on the last day-morning and before cart close.)
VIDEO Video rules. Create one explaining the benefits of your membership. Give them all the details. MEMBERSHIP PAGE ON WEBSITE 15 THINGS TO Create a page with all the details or a PDF they can download. Add the TAKE INTO video. CONSIDERATION THANK YOU PAGE Once they purchase, it's recommended that you send them to a thank you page. A video is a nice touch.
DON'T FORGET TO DOWNLOAD THE WORKBOOK It offers thinking points & checklists!
YOU'VE BENEFITS TYPES LEARNED of masssage of memberships: closed memberships & evergreen GOOD FIT? CONSIDERATIONS If it's ideal for you & 15 things to take into account your clients
QUESTIONS? ASK IN THE PRO FB GROUP OR EMAIL ME! pro@barefootmassagecenter.com Let me know if a Live Q & A session would help!
When you create images for social media or email campaigns, Canva has great sources of inspiration! I USE CANVA PRO FOR ALL MY PROJECTS... Access Canva Masterclass (Module 5)
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