Cranberry Mochi Ocean Spray Product Development Team Ocean Spray - PowerPoint PPT Presentation

Cranberry Mochi Ocean Spray Product Development Team

Ocean Spray Competition  Innovative food/beverage  Shelf-stable Product  Main Ingredient: concentrated cranberry juice.  Target Market  Millennials (ages 15-35) Judging Critera – Part 1 Part 2 • concept originality • technical feasibility • %cranberry concentrate • prototype • market potential • appearance/flavor/aroma/texture • product health benefits

Millenials Dessert Health Ethnic Trends Conscious Fusion  Merging global  Out of home  Manage flavors to create dessert Calorie intake new and exciting consumption  Lower sugar combinations ↑   Healthy Adding ethnic  Small sample flavors to Snacks size  less recognizable guilt foods CRANBERRY MOCHI

Trends: bite-sized & snack-on-the-go  Craveable finger food  1 in 5 of the best-selling new foods (2012) was bite-sized; 45% consumers want snacks that can be eaten on the go (IRI 2012a; Wyatt, 2013).  Why are bite-sized snacks gaining popularity?  Elegant designs that pleasing to eyes  Sharing friendly  Sampler – enable exploration of wider flavor options  The on-the-go trend  Consumers are on the go now more than ever due to the ever increasing pace of life, and in response to this one the go trend, snack foods are mobilizing just to catch up.

Trends: Ethnic Fusion  Western (Cranberry) + Eastern (Rice)  Substitute red bean filling with an American or western flavor  Peanut butter?  Pumpkin?  Dulce de leche?

Trends: Health Conscious How to make it Healthier: Main Ingredients:  Milk Protein Isolate  Cranberry  Good source of protein  Highest total phenolics 1  Sugar Substitute (Stevia)  Highest antioxidant activity 1  Low calorie  Natural  High fiber  Nuts (may use as coating)  Rice Flour  Calcium  No wheat ALLERGEN  Anti-heart diseases  Gluten FREE  Essential amino acids

 Technical Challenges  Market Challenges  Shelf-stable product  Texture that is appealing to American Millennials.  Packaging  Chewy vs. crunchy  Health & Nutrition  What other components can be  Protein & Fiber added to the food to make it more appealing?  Peanut butter?  Dulce de leche?  Other fruit flavor?