Mar 17 , 2020 Family Zone Cyber Safety Ltd (ASX: FZO) CORONAVIRUS & HOME INSTRUCTION SUPPORTING SCHOOLS & PARENTS 1
INTRODUCTION The global spread of COVID-19 to develop effective and safe It is now clear that all schools will and its recent classification as a approaches for home instruction. need this capability into the pandemic has been met with an future; which will accelerate our unprecedented response by Schools will be required to growth. regulators and schools. support teachers to virtualise: to be able to monitor and direct More importantly, Coronavirus These measures seek to reduce activity and enforce school policy highlights the importance of our transmission through hygiene when students are at home. key and unique proposition - that practices and reducing human to schools and parents need human contact. But even before Coronavirus, technology which works for them ‘virtual classrooms’ was a key interchangeably. As at the date of writing, 65K driver of growth in our industry US schools are closed with 32M and our sales success. In the US alone, this represents students sent home. a market of potentially $6B per It’s estimated that around 15% of annum - for which we presently With school closures expected to US schools already have virtual have no competitor. grow and a prolonged ‘shut classroom tools and our down’, likely, schools and their platform is a market leader in communities are being compelled this space. 2
USA EDUCATION | CYBER SAFETY CIPA Compliance: USA Schools Device programs: USA schools are required by law to apply a and regulators have recognized PUBLIC INDEPENDEN CIPA compliant filter. that device programs are a big SCHOOLING T & PRIVATE part of the cyber safety This is the core compliance challenges faced by parents. DISTRICTS offering of our industry which 14,000 has a TAM of circa $170M pa. And so digital citizenship Key players are Lightspeed programs and parent education is SCHOOLS SCHOOLS 100,000 35,000 Systems and iBoss. common place and accelerating. Added products: Increasingly Parents: There are 83M STUDENTS STUDENTS schools are seeking to empower school-families in the US. This is a 51m 6m teachers with virtual classroom $6B untapped market with no tools and support student dominant competitor. Most wellbeing with behavioural importantly, schools are proven NUMBER OF FAMILIES IN USA analytics and AI. to be the best route to access this 83m massive constituency and no The combined TAM of such edu-tech provider other than tools is estimated at $600M pa. Family Zone has this capability. 3
CORONAVIRUS 4
DEALING WITH CORONAVIRUS Our market leading Classwize Supporting Schools This means parents can: tool is designed to support virtualisation of the classroom. For schools implementing home Remotely monitor and ➔ instruction, our Classwize tool control their children’s The premise of Classwize is will be crucial: online activity; and; and simple. No matter where a child is Apply the school’s internet ➔ located, and whatever device To ensure sites & apps are policies on their children’s ➔ they’re using, during class time, accessible in class; and personal devices. their teacher needs visibility and To block inappropriate ➔ control of student activity. activity and keep students A game change for Family Zone on-task . Classwize runs in the cloud and This approach represents a game and supports all learning devices. Supporting Parents changer in cyber safety and Classwize can be setup in provides Family Zone a massive minutes, and seamlessly Our unique platform can be used advantage with schools seeking integrates with school admin by schools and parents to deliver home instruction. systems. interchangeably. 5
CLASSWIZE FOR FREE Family Zone has launched into the US, Australia and New Zealand Classwize for FREE for any school in ‘shut down’. Our objectives are to: Do our bit for the community ➔ Demonstrate how easy it can be done ➔ Promote cyber safe home instruction ➔ To promote our unique capabilities ➔ Classwize FREE is available until 30 Jun 2020 (end of the budget year). Classwize offers teachers: This initiative is being promoted through Screen and internet visibility Policy control by student or class Google Education, social media & once Student messaging testimonials in place through the press. Open/close tabs, Classroom focus (on a site or video) Integration into class schedules And more... 6
FAMILY ZONE’S MISSION 7
BACKGROUND | CHILDREN TODAY by the age of 16 almost all children are regularly exposed to cyber bullying, pornography, sexting and gambling Spends 4-6 hrs Gets their first per day online mobile phone Views their first ‘adult’ content Gets their first personal device Starts accessing the internet AGE 4 AGE 6 AGE 8 AGE 10 AGE 12 AGE 16 8
BACKGROUND | PRESSURE ON SCHOOLS Duty of Care How can schools meet evolving obligations around safety, agency, Devices Pedagogy wellbeing & privacy? How can schools ensure 1:1 How can schools enable devices are safe at school & when exploratory and project learning taken home? whilst ensuring student safety? Mobiles Resources TODAY’S How can schools keep students How can schools manage complex SCHOOLS on-task and safe when personal tech and change on limited mobiles are taken to school? budgets? Technology Parents How can schools deal with VPNs, How can schools drive parental and other tech used to bypass engagement and action at home? Home Instruction school policy? How can schools deliver programs, safely and effectively with students at home? 9
BACKGROUND | FAMILY ZONE’S MISSION Our mission Parents schools, parents and cyber safety Family Zone’s mission is to be the Adoption of parental control experts to collaborate to keep world leader in cyber safety. tools is low (estimated at less children safe anywhere, at than 5% globally) despite the anytime, on any device and any This is a massive but as yet gravity of the issues. network. untapped market. There is no clear leader in schools or Community approach Family Zone’s holistic approach consumer products. We have established through contrasts starkly with our trials in Australia and New competitors who seek to only Schools Zealand that the best cyber solve the narrow needs of Schools have legal obligations to safety outcomes are derived particular constituencies eg keep children safe and evolving from a partnership between schools or iOS consumers etc. pressures to support online schools and parents. learning, digital citizenship and These narrow solutions are a student wellbeing. Our platform major cause of friction and lack of Family Zone’s unique and effectiveness and uptake of cyber Increasingly schools are imposing patented platform enables safety products. devices & technology on parents. 10
FAMILY ZONE PLATFORM & BUSINESS MODEL 11
BACKGROUND | THE FAMILY ZONE PLATFORM Family Zone’s patented innovation is our cyber safety ecosystem. This is a platform which enables schools, parents and cyber safety experts to collaborate to keep children safe SCHOOL ADMIN TEACHERS anywhere, at anytime, on any device and Support admins with seamless Empower teachers in class or any network. compliance, and pastoral care home instruction with visibility functions. and control. This platform allows Family Zone to solve the fundamental un-met needs of those that protect our children. Simplicity & ubiquity ➔ Insights & advice ➔ ALL DEVICES COMMUNITY Works at school and home ➔ Turn any device into a learning Empower parents with tools & Supports collaboration ➔ device whether on or off content which work seamlessly network. with school programs. 12
BACKGROUND | OUR BUSINESS MODEL School Offerings A holistic approach to cyber safety. Family Zone offers compliance, pastoral care and classroom tools to schools selling into their CIPA and wellbeing budgets. Community Family Zone offers schools access to educational content and free monitoring tools (Insights) to support parents with cyber safety at home. Premium Parental Controls Parents can sign-up to premium parental control accounts to enforce their rules after school. 13
BACKGROUND | FAMILY ZONE COMMUNITY Free tools for the school community Through our School deployments, Family Zone Apps are installed on student learning devices. These apps support 24/7 CIPA compliance and provide parents with free access to educational content and the Insights monitoring tool. Premium accounts for parents Parents can create premium accounts to: Set their own rules after school ➔ Control their children’s screentime Family Zone Insights ➔ Control personal & gaming devices ➔ Usage reporting and more... ➔ Location tracking Alerts for adult & apps Cyber expert advice 14
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