Convincing People Your Research Matters De re k Attig , PhD Dire c to r o f Ca re e r De ve lo pme nt
Get the Slides go.gr ad.illinois.e du/ MCBslide s
Who are you? Why are you here?
So what?
How c an I ge t othe r pe ople to unde r stand and c ar e about what I do?
Goal Yo u will le a rn stra te g ie s fo r ta lking a b o ut yo ur re se a rc h in a wa y tha t g e ts o the rs e xc ite d a nd e ng a g e d • Public audie nc e s • Ac a de mic s in o the r fie lds
Strategies
Relevance Your audience’s Your interests research (in that context) Me lissa Ma rsha ll. “T a lk Ne rdy to Me .” http:/ / www.te d .c o m/ ta lks/ me lissa _ma rsha ll_ta lk_ne rdy_to _me ? la ng ua g e =e n
Hook Them American Association for the Advancement of Science. “ Communicating Science: Develop Your Message in 3 Points.” http://www.aaas.org/page/develop-your-message-3-points
Librarians/Library Policy Community “What happened when librarians took their resources (and themselves) out of the library and out into the community?...” American Studies “Tools for imagining, building, and contesting community in the 20th-century U.S., bookmobiles were…” Information Studies “Digital utopianism isn’t new. The conviction that networked information can bring people together drove the bookmobile…” Library-Going Public “Remember bookmobiles—buses and trucks that took books to people? In my work, I tell the story of those vehicles and the people who thought they would solve all sorts of social problems…”
Why Over What • L e a d with why yo u do yo ur wo rk ra the r tha n what yo u do • Inste ad of: • I am studying x, whic h c an b e use d fo r y. • I am an x who studie s y. • T r y: • We ne e d y fo r a and b re aso ns, so I am do ing x to se e if I c an so lve this pro b le m. • I ’ ve always b e e n fasc inate d b y ho w x wo rks, b e c ause o f a and b , so …
Tell a Story • T e ll a pe rso na l sto ry • Who a re the “ma in c ha ra c te rs” o f yo ur re se a rc h? • T hink a b o ut so me o f the q ue stio ns tha t le d yo u to yo ur to pic • Wha t g o t yo u inte re ste d in yo ur to pic ? • Wha t didn’ t pe o ple kno w b e fo re yo u g o t sta rte d? • Wha t we re so me o b sta c le s yo u fa c e d? • Wha t is c o unte rintuitive / surprising ? • T ry no n-c hro no lo g ic a l a ppro a c he s
Connect with Audience • E ng a g e with the a udie nc e • Que stio ns (rhe to ric a l o r no t) • Po lls (ra ise -yo ur-ha nd o r K a ho o t) • Be a wa re o f yo ur pe rfo rma nc e • Be e xc ite d • Ma ke e ye c o nta c t • Smile • Wa tc h yo ur pa c e
Use Visuals... Thoughtfully • Use c o mpe lling , e ye -c a tc hing , a nd/ o r fa milia r ima g e ry to g ra b yo ur a udie nc e ’ s a tte ntio n • I llustra te : • Use minima l wo rds a nd g ra phic s o n slide s
More Resources • Wha t to Do Whe n T he y Sa y, “T e ll Us Ab o ut Yo ur Re se a rc h” • Ho w to (No t) T a lk Ab o ut Yo ur Re se a rc h • Do yo u Ha ve Myste rio us Dra g o ns in Yo ur Re se a rc h? • 7 Sto ryte lling T e c hniq ue s Use d b y the Mo st I nspiring T E D Pre se nte rs • Pre se nting a T e c hnic a l T a lk • T he Ala n Alda Ce nte r fo r Co mmunic a ting Sc ie nc e
Exam ples
Exam ples • L a ura Ada mo vic z (2017 winne r) • Ritu Ra ma n (2016 winne r) • Ro b b y Go ldma n (2017 Pe o ple ’ s Cho ic e ) • Adrie nne E rte l (2017 fina list) o we (2016 3 rd pla c e ) • Christina Bro nso n-L • I pe k T a sa n (2015 winne r) . Va n Po o le n (2016 3 rd pla c e ) • S.K F ind all the vide o s at this link.
How can we help?
Individual Advising F re e , c o nfide ntial, re spo nsive Sig n up fo r a n a ppo intme nt a t: gr ad.illinois.e du/ c ar e e r s/ advising
• Claim your account at http://handshake.illinois.edu/ • Job postings, information sessions, career fairs • You will use Handshake to schedule career advising appointments with the Grad College
Sum m er Workshops E ve ry T ue sday fro m 3:30-5:00 PM in L inc o ln Hall 1002 • 6/ 5: T a lking About Your Re se a r c h • 6/ 12: Re sume s & Cove r L e tte r s • 6/ 19: T he sis Re vie w & De posit • 6/ 26: Gr a dMAP • 7/ 3: Ca r e e r Q&A • 7/ 17: Ma na g ing Diffic ult Pr oje c ts • 7/ 24: Sta ying Or g a nize d Dur ing a Job Se a r c h • 7/ 31: E xpa nding & Ma inta ining Your Ne twor k • 8/ 7: Ge tting Re a dy for a Job Se a r c h T his F a ll
Digital Resources GradCareers Newsletter • Connect with employers and campus resources • https://grad.illinois.edu/pubs/gradcareers Online Resources • Get suggestions, tools, sample documents • https://grad.illinois.edu/careerdevelopment Get the Slides • go.grad.illinois.edu/MCBslides
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