CONTENTS Introduction Summary Methodology Household and - PowerPoint PPT Presentation

THE 2002 PITTSBURGH JEWISH COMMUNITY STUDY The Jewish Population of Greater Pittsburgh An Executive Briefing UKELES ASSOCIATES, INC. [UAI] Marketing Systems Group [MSG] -GENESYS International Communications Research [ICR] The United Jewish Federation of Pittsburgh CONFIDENTIAL: Community Study Committee Only June 19, 2002

CONTENTS • Introduction • Summary • Methodology • Household and Population Estimates • Demography • Community Change & Stabilization • Vulnerable Populations & Human Services • Jewish Connections & Jewish Education • Philanthropy & the Organized Jewish Community • Israel 2

INTRODUCTION 3 ------- - - - - - - - - - - -

INTRODUCTION SURVEY GOALS • Provide useful information about the Greater Pittsburgh Jewish community in 2002. • Highlight basic population changes since 1984. • Highlight key issues to make better decisions in planning, fundraising, service delivery and connecting people to the communal enterprise. 4

INTRODUCTION TODAY'S FOCUS • The focus of this briefing is on the key findings of the population study - THE FLASH REPORT - the first results. 5

SUMMARY 6

SUMMARY: THE GOOD NEWS -The population of the Pittsburgh Jewish community appears to have increased somewhat. - The Jewish population is not as "gray" as many believed. -Squirrel Hill is still an important Jewish center - Three out of five Pittsburgh Jewish households live in Squirrel Hill or see Squirrel Hill as the focus of their Jewish life in Pittsburgh. 7

SUMMARY: THE GOOD NEWS (cant/d) -Being Jewish and being part of the Jewish community is important to the vast majority of those interviewed: - A substantial majority is connected to the organized Jewish community. - Jewish connections to Israel, cultural participation, and ritual observance are high. 8

SUMMARY: THE CHALLENGES • Older people are more likely to be known to the community than younger people. - Younger people are more likely to contribute to non- sectarian charity (or not at all) than to give to Jewish causes. • Inter-marriage rates are high for marriages in the 1990s. - Just under half of children in inter-married households are being raised as Jews. • There are substantial unmet service needs and vulnerable populations in the community. 9

METHODOLOGY 10

METHODOLOGY THE STUDY: INTERVIEW NUMBERS • Interviewing began on November 8, 2001 and was completed by February 1, 2002. • A total of 1,313 usable interviews were conducted with Jewish households in the Greater Pittsburgh area. • The interviewed Jewish households constitute a statistically representative sample of Jewish households in the region, both those known to the United Jewish Federation and those "unknown." 11

METHODOLOGY THE STUDY: RANDOM DIGIT DIALING (RDD) • A random digit generated pool of all possible phone numbers survey area was constructed using MSG- GENESYS's state of the art sample generation software and hardware; • Phone numbers on the United Jewish Federation LIST were electronically removed from the initial RDD sample frame, and placed into a Federation LIST sampling frame; • The remaining telephone numbers were placed into a Residual Random Digit Generated sampling frame; • All telephone numbers were in only one of the sampling frames, so that every household had an equal chance of being included in the final interview samples. 12

METHODOLOGY THE STUDY • Two unduplicated sampling frames: - A Federation LIST frame representing most of the Jewish households known to the Jewish community, and - A Residual RDD frame which largely represented and was designed to locate and interview those households not known to the Jewish community. • Independent random samples [EPSEM] were generated within each sampling frame. 13

METHODOLOGY THE STUDY (cont'd): • A total of 95,641 randomly selected phone numbers were called; • A total of 288,479 dialings were made to try to reach each of these phone numbers; • 278,890 phone calls within the Residual RDD frames, and • 9,589 phone calls within the LIST frames; • 1,426 Jewish households were identified, and useable interviews were obtained from 1,313 respondents - a 92% Jewish household cooperation rate. 14

METHODOLOGY THE GREATER PITTSBURGH AREA INCLUDED: • Allegheny County, including the City of Pittsburgh, was the major focus of the survey - 1,194 interviews • Western Westmoreland County - 91 interviews (LIST and Residual RDD); • Beaver County, Butler County, and Washington County - 28 interviews (LIST). 15

RESEARCH DEFINITIONS • JEWISH PERSONS - Adults who self-identify as Jews - Children being raised as Jews • JEWISH HOUSEHOLDS -- Households including one or more Jewish adults at least 18 years old • ALL PEOPLE LIVING IN A JEWISH HOUSEHOLD -- Includes Jewish persons and non-Jews living in a Jewish household (including children not being raised as Jews) 16 .. -------------------------- -------- -------------_

HOUSEHOLD and POPULATION ESTIMATES 17

HOUSEHOLD AND POPULATION ESTIMATES 54,000 PEOPLE LIVE IN ALMOST 21,000 JEWISH HOUSEHOLDS IN GREATER PITTSBURGH 20,900 54,200 42,200 18

HOUSEHOLD AND POPULATION ESTIMATES Compared to the 1984 Study's Estimates, the Number of Jewish Households in Greater Pittsburgh has Increased by 10%. The Number of Jewish Persons May Have Declined. % CHANGE 1984 2002 NET CHANGE 1984 - 2002 19.000 +1.900 +6.500 47.700 (-2.700) 44.900 19

DEMOGRAPHICS 20

DEMOGRAPHICS GREATER PITTSBURGH'S JEWISH COMMUNITY IS NOT A PREDOMINANTLY OLDER COMMUNITY • 21 0 /0 OF ALL PEOPLE IN JEWISH HOUSEHOLDS ARE UNDER 18; • 14% ARE 70 YEARS OF AGE OR OLDER AGE OF ALL PEOPLE IN JEWISH HOUSEHOLDS 70+ Under 18 14% 21% 50-69 22% 18-29 15% 30-49 27% 21

DEMOGRAPHICS HALF OF THE SURVEY RESPONDENTS WERE BORN IN THE GREATER PITTSBURGH AREA 49 0 /0 • BORN IN PITTSBURGH AREA - PITTSBURGH FAITHFUL: ALWAYS LIVED 36% - RETURNING SONS & DAUGHTERS 13% • BORN ELSEWHERE IN PENNSYLVANIA g% • BORN ELSEWHERE IN THE USA 32% • "FOREIGN BORN" 10% 22

DEMOGRAPHICS YOUNGER SURVEY RESPONDENTS WERE LESS LIKELY TO HAVE BEEN BORN IN PITTSBURGH Percentage of Respondents Born in Pittsburgh by Age of Respondent 18-29 32 0 /0 45 0 /0 30-49 54 0 /0 50-69 70+ 60 0 /0 23

DEMOGRAPHICS THE VAST MAJORITY OF YOUNGER RESPONDENTS WERE LOCATED AND INTERVIEWED THROUGH THE RESIDUAL RDD SAMPLING FRAMES • Residual RDD Sample LJl LIST Sample 0% 20% 40% 80% 60% 100% 88% 18 - 29 63% 30 - 49 50 - 69 70+ 24

DEMOGRAPHICS JEWISH PERSONS TEND TO BE OLDER THAN NON- JEWS LIVING IN JEWISH HOUSEHOLDS IN GREATER PITTSBURGH .JEWISH PERSONS [J NON-JEWS 0% 5% 10% 15% 20% 25% 30% 35% 40% UNDER 18 34% 18 - 29 27% 30- 49 28% 25% 50 - 69 19 0 /0 70+ 25

DEMOGRAPHICS • About 60% of the survey respondents were married at the time that they were interviewed • Another 6% were "living together" • 8% were separated or divorced • 11% were widows or widowers (16% of the female respondents, 4% of the male respondents) • 16% had never been married 26

DEMOGRAPHICS 30% OF GREATER PITTSBURGH'S JEWISH HOUSEHOLDS INCLUDE A CHILD UNDER AGE 18. ANOTHER 8% OF THE HOUSEHOLDS INCLUDE AN ADULT CHILD ONLY - SOMEONE OVER THE AGE OF 18 13,000 5,100 1,200 1,700 20,900 27 -- --- - - -

HOUSEHOLD STRUCTURE IS DIVERSE: TRI-MODAL. 2,000 1,300 4,600 1,000 5,400 1,100 3,300 2,200 20,900 28

DEMOGRAPHICS APPROXIMATELY 2,200 JEWISH RESPONDENTS, AGE 70 OR MORE, LIVE IN GREATER PITISBURGH • 51% report that an Adult Child Lives in the Pittsburgh area in their own household • 49% do not have an adult child living in the Greater Pittsburgh area. 29

COMMUNITY CHANGE & STABILIZATION 30

COMMUNITY CHANGE & STABILIZATION SQUIRREL HILL (ZIP CODE 15217) ACCOUNTS FOR ALMOST 6,000 OF THE APPROXIMATELY 21,000 JEWISH HOUSEHOLDS IN GREATER PITTSBURGH Jewish Households in Greater Pittsburgh Other Areas 4 0 /0 Other Allegheny County 68 0 /0 Squirrel Hill 28% 31

COMMUNITY CHANGE & STABILIZATION • Squirrel Hill's Jewish household population may have increased slightly over the past decade. • In 1993, a planning report estimated that there were 5,500 Jewish household in Squirrel Hill. • In 2002, the survey estimate is 5,900 Jewish households. NUMBER OF JEWISH HOUSEHOLDS RESIDING IN SQUIRREL HILL - ZIP CODE 15217 1993 5,500 Study 2002 5,900 Survey 32

COMMUNITY CHANGE & STABILIZATION All survey respondents were asked: "Is Squirrel Hill the focus of your/your family's Jewish life in Pittsburgh?" • 78% of Squirrel Hill respondents said "Definitely Yes," 13% said "Probably Yes," • 57% of other Allegheny County households said "No"; 27% said "Definitely Yes"; 16% said "probably Yes", 33

VULNERABLE POPULATIONS & HUMAN SERVICES 34

VULNERABLE POPULATIONS & HUMAN SERVICES INCOME LEVEL OF JEWISH HOUSEHOLDS SPANS A WIDE RANGE OF POOR TO AFFLUENT • One-in-five Jewish households (21 %) reports an annual income of under $25,000 . • One-in-seven Jewish households (14%) reports an annual income of at least $150,000. 35

VULNERABLE POPULATIONS & HUMAN SERVICES Annual Household Income DOver $150,000 III $100,000-149,999 30 0 /0 D $50,000-99,999 til $25,000-49,999 • $15,000-24,999 • Under $15,000 0% 30% 10 0 /0 20 0 /0 36