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Concessions 102 So You Still Think You Want to Be a Retail Operator at Sky Harbor International Airport Phoenix Sky Harbor International Airport PHX Small Business Workshop Series T4 Retail September 24, 2014 THE AVIATION DEPARTMENTS


  1. Concessions 102 So You Still Think You Want to Be a Retail Operator at Sky Harbor International Airport Phoenix Sky Harbor International Airport PHX Small Business Workshop Series – T4 Retail September 24, 2014

  2. THE AVIATION DEPARTMENT’S COMMITMENT to OUTREACH The City of Phoenix Aviation Department is a committed and proactive partner to the small business community. Valerie Churchwell , Small Business Engagement Manager Community Development and Government Relations Division • Advocating on behalf of Small and Disadvantaged Business Enterprises (S/DBE). • Providing contracting opportunity information to SBEs • Assisting prime contractors with identifying SBEs • Educating SBEs on “how to” access contracting opportunities • Hosting small business networking forums • Assisting with monitoring SBE utilization on contracts with participation goals 2 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102 ?

  3. REMINDER  Series of informational workshops (schedule available when you leave)  Presentation will be available at https://www.phoenix.gov/solicitations/35 - NEW LOCATION  Sign in sheet will be available at https://www.phoenix.gov/solicitations/35 - NEW LOCATION  PHX Terminal 4 (T4) Retail Workshops are open to any small business firm interested in pursuing retail and goods and services opportunities. ***You do not have to be a certified firm to attend*** DISCLAIMER: Attendance of a PHX workshop does not guarantee work with the City of Phoenix Aviation Department . 3 3 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102 ?

  4. WORKSHOP OVERVIEW • Panel Discussion • FastPitch “review” • Next Steps 4 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  5. SO YOU WANT TO BE A SO YOU WANT TO BE A T4 RETAIL OPERATOR? T4 RETAIL OPERATOR? 5

  6. WAYS TO PARTICIPATE • Contract Holder • Goods and Services Provider - Product • Sublease operator - Marketing services - Store location - Safety training • Joint Venture partner - Uniforms - Pest Control • Licensee - Janitorial Services - etc. 6 6 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102 ?

  7. AIRPORT RETAIL vs STREET RETAIL AIRPORT RETAIL BUSINESS MODEL There are similarities but there are DIFFERENCES 7 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102?

  8. CONCESSIONS 102 PANELISTS SMALL BUSINESS TYPES Phoenix Sky Harbor Terminal 4 Food and Beverage Operators Tammie Coe tammie coe to go Concourse A Gate 25 Bruce Mosby Peet’s Coffee and Tea Concourse A near Gate 17 Concourse D (immediately through Security Checkpoint) Ron Williams Kurt Mangum Press Coffee Food & Wine Concourse B near Gate 9 8 8 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  9. CITY OF PHOENIX AVIATION DEPARTMENT OUTREACH WORKSHOP SERIES FASTPITCH The PLANE Tuesday, October 14, 2014 Facts about Phoenix Convention Center T4 RETAIL • For Small Business Retailers and Goods/Services providers • One “pitch” person per company • 3 minute limit Participants will be notified of their “pitch” time th NO LATER THAN Friday, October 10 ADVANCE REGISTRATION REQUIRED Register at phxt4retail- fastpitchsmallbiz.eventbrite.com by Friday, October 3, 2014 . This session is free and open to the public For reasonable accommodations, please contact Valerie Churchwell/Aviation at Voice/602-273-2024 or TTY relay 1-800-781-1010 9 as early as possible to coordinate needed arrangements T4RTL_081314vc

  10. WHY DO PRIME RETAILERS SMALL BUSINESS TYPES Joint Venture or Sublease Partner, Licensor, Supplier of Goods and/or Services?  Strategic advantage/alliance  Enhance the capabilities of a Prime Supplier of Goods  Facilitate entry into a closed market and/or Services  Spread financial risk  More cost effective  Greater “value” to the customer/owner  Small business requirements The overriding question the prime asks is " Will this company increase our chances of winning?" 10 12 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  11. Getting a CONTRACT is all about being able to capture the interest of potential partners or buyers of your goods/services. REMEMBER sometimes a great idea is not always enough . You need to be able to: • Clearly articulate the concept, product or service that you are offering orally • Spur of the moment 30+ minute 30 seconds 3 minutes meeting = potential CONTRACT 11 13 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  12. QUESTIONS TO CONSIDER WHEN DEVELOPING YOUR PITCH Is your partnership, approach or idea novel and unique ? How is your “innovation” creating better results than other similar partners, products or services? Does the message reach the audience , hold their interest and touch their emotions ? Will it leave a lasting impact on them (for the “right reasons)? Will they want to know more and follow-up? Does partnership, product or service address an important issue for them? Does it make or is likely to make a significant impact in the proposer’s ability to “win” in T4 Retail? 12 14

  13. IMPORTANT GUIDELINES • Give the important facts • Be specific • Be clear and concise Practice, Practice, Practice! You only have 13 15 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  14. ADMINISTRATIVE POINTS - Information presented in this workshop related to contracting opportunities is subject to change . - Register for all meetings and workshops via EventBrite . Contacts: T4 Retail Concessions Paula Kucharz, paula.kucharz@phoenix.gov ACDBE, DBE and SBE certification John Ojeda, john.ojeda@phoenix.gov T4 Workshop information Valerie Churchwell, valerie.churchwell@phoenix.gov 14 16 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  15. WHAT’s NEXT… THIS PRESENTATION AND SIGN IN SHEET WILL BE POSTED ON https://www.phoenix.gov/solicitations/35 You will also receive an Online survey . We appreciate your feedback! 15 PHX T4 RETAIL WORKSHOP SERIES| Concessions 102

  16. CITY OF PHOENIX AVIATION DEPARTMENT OUTREACH WORKSHOP SERIES FASTPITCH The PLANE Tuesday, October 14, 2014 Facts about Phoenix Convention Center T4 RETAIL • For Small Business Retailers and Goods/Services providers • One “pitch” person per company • 3 minute limit Participants will be notified of their “pitch” time th NO LATER THAN Friday, October 10 ADVANCE REGISTRATION REQUIRED Register at phxt4retail- fastpitchsmallbiz.eventbrite.com by Friday, October 3, 2014 . This session is free and open to the public For reasonable accommodations, please contact Valerie Churchwell/Aviation at Voice/602-273-2024 or TTY relay 1-800-781-1010 16 as early as possible to coordinate needed arrangements T4RTL_081314vc

  17. Thank you 17

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