BUILDING CONFIDENCE & COMPETENCE – COMMUNITY LIAISON OFFICER TRAINING AHA (NT) 3. Patron Information, Signage and Advertising
Disclaimer This Training resource must be read in conjunction with the Northern Territory Code of Practice for Responsible Gambling 2016, as well as any relevant legislation and Practice Directions that may be amended by the NT Government or issued by the Director-General of Licensing from time to time. No persons should rely on the contents of this resource without first obtaining advice from a professional person or another party such as Licensing NT. The resource is provided on the terms and understanding that the AHA (NT) and its employees including authors, consultants, and editors are not responsible for the results of any action taken on the basis of the information in the training, nor for any error or omission. The information contained in the training is of a general nature and must be adapted to your particular circumstances.
Patron Information, Signage and Advertising • Keeping patrons informed about responsible gambling, risks and avenues for help • Making sure your venue complies with responsible gambling signage requirements • Knowing different types of information and signage and where to access information and signage for your venue • Understanding advertising and the responsible service of gambling
Ris isks, , and Where to get assis istance? - in gambling areas - on or near ATMs/ EFTPOS and there are posters as well.
Phone & Online Support - Gambling 1800 858 858 - Financial 1800 007 007
24 hour OnLine Gambling Support www.gamblinghelponline.org.au
Meaningful Odds In Info - Provide in gambling areas and on your website - Help Staff understand gambling products and odds
Policies, Rules, Self Exclusion & Complaints Process Display Gaming Machine Rules Display License & Schedule Have Venue Policies Available - Code of Practice as back-up? Self Exclusion – reception, gaming area & website Complaint Mechanism Process
Required Signage • Minors – no entry to gaming room – at all entrances • Problem Gambling and assistance signage near or on ATMs
ADVERTISING not indecent or offensive based on fact not false, deceptive, or misleading CODES OF ETHICS • Gaming is ancillary and an entertainment option for your patrons • NO INDUCEMENT (transport – conditional; accom; meals, liquor etc - conditional; offers of tokens or jackpots not normally available) • Doesn’t include: • only seen inside licensed premises; • only distributed to club members for gaming in that club; • relates to gaming in a casino
What is an inducement? • How would you advertise your venue’s courtesy bus?
Gambling Advertising • External - Restricted to statement that venue has gaming machines • Accurately detail prizes and results on offer • Not imply gambling is a strategy for financial betterment • Must not depict, target, be directed at minors • Must not promote or depict consumption of alcohol while engaged in gambling activities • Can’t advertise ATMs with gambling products • Individual’s winning only within premises and only with consent
Advertising questions for you? • What would you advertise ON your courtesy bus? What could you say? • What can you advertise on TV, or in the paper? • What about inside the tavern, or on the club’s internal TVs?
Case Study: A newspaper advert these are all in the one advert • WORDS • Come & Try your luck at XXXXXX Venue • XX brand new exciting poker machines including XXXX XXXXX • XX new machines here now!! …games with Progressive Jackpots • Come down for a bet and a beer in our new UBET • $x.xx beers 7 days a week (perhaps cheaper than normal) • IMAGES • new machines; racing/UBET screens • people drinking; people happy & winning/ pumped; What do you think?
Summary ry & Action • Check you have the required information (Risks & Assistance priority) available for patrons & your staff are aware of the information • Make sure signage around gaming room, entrance and ATMs is still current • Check your Advertising • factual, not misleading, accurate • gaming as ancillary, entertainment activity • No inducements, not targeting minors, alcohol consumption issues
Patron Info, Signage and Advertising RESOURCES AHA NT Website has links to these resources • Responsible Service – Responsible Service of Gambling • Gaming Machine Compliance (Master) Checklist • Suggested Templates including signage (to be updated Jan 2017) • Industry Information – Gambling – Relevant Legislation • 2016 Code of Practice • Acts, Regs, Rules • Practice Directions • Amity pamphlets, posters, stickers, business cards (also thru AHANT website) • Gambling Help Online - for pamphlets and business cards • Advertising Code of Ethics: http://aana.com.au/self-regulation/codes/ • Television Code of Ethics: http://www.acma.gov.au/Industry/Broadcast/Television/TV-content- regulation/commercial-television-code-of-practice-tv-content-regulation-i-acma
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