Company Presentation June 2014 1 Business Overview Indias Leading - PowerPoint PPT Presentation

Company Presentation June 2014 1

Business Overview

India’s Leading Local Search Engine ► India’s only 'Search Plus Transaction’ Engine ► Currently, we have more than 39 million ratings and reviews published on the website ► Over 17 years of operating history; efficient and profitable business model ► We are a well established Indian local search brand 3

Justdial Everywhere: Connecting With Users Anytime, Anywhere PC Internet Mobile Internet Voice/SMS User friendly features Location-based search service 08888888888 Operator assisted Hotline number across India – Predictive auto-suggest Developed Android, iOS, Windows & WP7 apps 24 hours a day, 7 days a week – Maps, directions, operating hours, logos, pictures, videos Multi-lingual support – Ratings and reviews Company/ category/product searches Search by company or category or product Popular category searches 4

User Community and Reviews Drive Engagement Reviews and Ratings Millions 41.29 42.0 37.1 37.0 33.7 32.0 30.3 26.5 27.0 22.4 22.0 19.8 17.0 14.5 12.0 7.0 2.7 2.0 'Jun-11 'Jul-12 'Dec- 'Mar- 'Jun-13 'Sep- 'Dec-1 'Mar- 'Jun-14 12 13 13 3 14 -3.0 5

Engagement Driven Through Innovative Mobile Applications Justdial – Smart Phone Application With A Unique Social Interface Rate & Review Search Tag 6

Products and Services – Search Plus Book A Cab Book Hotels Book Movie Tickets Order Mineral Water 7

Products and Services – Search Plus Book A Table / Pre-Order Food Reverse Auction Order Flowers Book A Test Drive 8

Attractive Value Proposition for Local SMEs Total Business Listings* Paid Campaigns* ‘000 Million 300 16.0 278 262 14.1 14.0 250 11.8 12.0 206 200 10.0 9.1 171 8.0 150 7.2 120 5.8 6.0 4.5 100 4.0 62 50 2.0 0.0 0 FY10 FY11 FY12 FY13 FY14 Q1FY15 FY10 FY11 FY12 FY13 FY14 Q1FY15 9

Multiple Strategies for Growth Order Groceries Total: 44.8 Million SMEs (1) Order Food Doctor’s Appointment Broaden Enhance Further Develop New Geographic Grow SME User Strengthen Products & Reach Base Experience Brand Services Across India 1. Ministry of Small and Medium Enterprises Annual Report 2013 10

Experienced Management Team Sandipan Chattopadhyay V. S. S. Mani Chief Technology Officer Founder, Managing Director &CEO Years of Experience : 17 years in field Years of Experience : 26 years in the field of technology of media and local search services V. Krishnan Ramkumar Krishnamachari Chief Operating Officer Chief Financial Officer Years of Experience : 21 years in the field Years of Experience : 23 years in the of strategic planning and execution field of finance and accounting Shreos Roy Chowdhury Koora Srinivas Chief Technical Architect Deputy Chief Financial Officer Years of Experience : 17 years in the field Years of Experience : 14 years in the of technology field of finance and accounting 11

Financial Overview

We have an Efficient and Profitable Business Model FY2009 FY2014 Total Searches 82 MM 1125 MM Paid Campaigns 40,500 262,150 Search Revenue INR 735 MM INR 4,613 MM Operating EBIDTA INR 79 MM INR 1,422 MM Operating EBIDTA Margin 9% 31% PAT INR 75 MM INR 1206 MM PAT Margin 8% 24% Quarter ended June 30, 2014 highlights: ► Total operating revenue: INR 1,350 MM ► Operating EBITDA margin at 25% for quarter ending June 30, 2014 ► PAT margin at 19% for quarter ending June 30, 2014 13 Quarterly numbers are limited review, others are restated financials

Rapid Revenue Growth Key Business Model Attributes Operating Revenue INR Mn ► Paid Advertisers primarily across 11 large Indian cities 5,000 (Contributes substantially to all of the company’s campaigns) 4613 21 4,500 ► Paid Advertisers pay fixed monthly or annual fees to run search-led advertising campaigns for their businesses on 4,000 Justdial’s platform 3628 2 ► Three types of premium memberships: Platinum, Diamond, 3,500 Gold and non-premium packages determine priority of placement in search results 3,000 2621 – 27 Get direct leads to consumers (actual buyers) 2,500 4592 – Paid in advance YOY Growth 2,000 1839 29% 43 3626 – Automatic renewal 1,500 1350 1309 1 ► Justdial also runs multiple city campaigns for pan-India 2594 148 1045 859 18 1,000 customers 1796 124 1349 ► 3394 tele-sales executives and 1110 feet on street selling to 1161 1027 500 735 SMEs and 1343 Just Dial Ambassadors (JDAs) 0 FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 Q1FY14 Q1FY15 Search Print Other Operating Revenue Total 14

Margin Expansion and Operating Leverage Key Expenses as a % of Operating Revenue Key Drivers 100% 95% ► More paid campaigns 4% Op. EBIDTA Margins 5% 28% | 31% | 25% ► Improved package pricings, increasing and 81% upgrading contracts 79% 79% 80% 78% 4% 76% 4% 4% 3% 73% ► Deepen and broaden SME coverage 5% 4% 25% 4% 5% 5% 4% 4% 4% ► New categories, new products and services 20% 18% 19% 21% ► Increasing PC Internet and mobile internet 60% 18% 16% usage volume 61% ► Increased brand awareness 52% 51% 52% 50% 50% 50% 40% FY 09 FY 10 FY 11 FY 12 FY 13 FY 14 Q1FY15 Personnel Other OPEX Lease Depreciation Total 15

Driving Profitability Growth Profit after Tax (PAT) INR Mn PAT MARGINS: 18% | 24% | 19% 1,300 1,206 1,200 1,100 1,000 900 800 685 700 600 506 500 400 288 281 300 193 200 75 100 0 FY09 FY10 FY11 FY12 FY13 FY14 Q1FY15 16

Growing Cash Flows and Return on Capital Cash Flow from Operations Return on Net Worth (RoNW) INR Mn 1 ,400 1,330 60% 50% 1 ,200 50% 1,023 957 1 ,000 40% 36% 35% 800 30% 26% 600 25% 600 20% 359 400 1 0% 200 61 0% 0 FY10 FY11 FY12 FY13 FY 14 FY09 FY10 FY11 FY12 FY 13 FY 14 17

Key Strengths First Mover Advantage in the Indian Local Search Market Strong Brand Recognition Attractive Value Proposition For Local SMEs Experience and Expertise in Local Indian Markets Advanced and Scalable Technology Platform An Efficient and Profitable Business Model 18