COMMUNICATIONS STRATEGY FOR THE STUDENT LIFECYCLE
AGENDA • Why? • Foundational Principles • Challenges • Formal Measurement • Mapping Communications • Focus & Case Study
WHY IS THIS IMPORTANT?
Email Humber.ca Blackboard FOUNDATIONAL PRINCIPLES MyHumber Social Media
No formal measurement process Culture of immediacy Lack of oversight CHALLENGES
FORMAL MEASUREMENT
FORMAL MEASUREMENT
MAPPING COMMUNICATIONS
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