Comments on Industry Comments on Industry Research @ CRA Snow bird Research @ CRA Snow bird David Tennenhouse David Tennenhouse Vice President, Corporate Technology Group Vice President, Corporate Technology Group Director of Research, Intel Corporation Director of Research, Intel Corporation July 2004 July 2004 Intel Research Intel Research www.intel.com/research
Past: Closed Innovation Past: Closed Innovation Internal Internal Science Science The The & & Market Market Technology Technology Base Base Research Development New Products Research Development New Products Investigations & Services Investigations & Services R D Henry Chesbrough of Berkeley's Haas School of Business, Intel Research Intel Research and the author of the book titled Open Innovation 2
Cracking Open the Funnel Cracking Open the Funnel 1. Universities are the “Radar” Universities are the “Radar” 1. 2. Exploratory vs. Roadmap Research Exploratory vs. Roadmap Research 2. 3. “Concurrent Research” “Concurrent Research” 3. 4. The Vision Thing The Vision Thing 4. 5. Multiple Paths to Value Multiple Paths to Value 5. Intel Research Intel Research 3
Why was PARC Successful in its Research? Why was PARC Successful in its Research? � In the 1970’s it was possible to corral a significant � In the 1970’s it was possible to corral a significant fraction of the world’s best “computer systems” fraction of the world’s best “computer systems” researchers researchers � Everyone else came to visit � Everyone else came to visit � PARC was the “packet switch” for new ideas; they were � PARC was the “packet switch” for new ideas; they were positioned to jump on all the good ideas & hybridize them with positioned to jump on all the good ideas & hybridize them with their own their own Why Can’t PARC be Done Today? Why Can’t PARC be Done Today? � Success: Many more researchers & good ideas! � Success: Many more researchers & good ideas! � Today….Universities are the “idea switches” � Today….Universities are the “idea switches” Intel Research Intel Research 4
Cracking Open the Funnel Cracking Open the Funnel 1. Universities are the “Radar” Universities are the “Radar” 1. 2. Exploratory vs. Roadmap Research Exploratory vs. Roadmap Research 2. 3. “Concurrent Research” “Concurrent Research” 3. 4. The Vision Thing The Vision Thing 4. 5. Multiple Paths to Value Multiple Paths to Value 5. Intel Research Intel Research 5
Roadmap Driven Roadmap Driven Semiconductor R& D Semiconductor R& D Manufacturing Manufacturing Copy Exactly Copy Exactly Development Development Development Pathfinding Pathfinding Research Research Research N+1 N+1 N N N+2 N+2 (2 years) (2 years) (2 years) (2 years) (2 years) (2 years) Generations Generations Intel Research Intel Research 6
Roadmap Driven Research Roadmap Driven Research (Semiconductor & Microprocessor Design) (Semiconductor & Microprocessor Design) Identify Identify Barriers Barriers Investigate Investigate Investigate Investigate Gen ++ Gen ++ Grow Grow Internal Roadmap Internal Roadmap Options Options Gen +2 Gen +2 Options Options New Roadmap New Roadmap Readiness Readiness Technologies Technologies Down Down Down Down Select Select Select Select Intel Research Intel Research 7
Exploratory Research Exploratory Research Tech Development Tech Development Sampling Research Amplification Sampling Research Amplification Grants Grants University University Lablet Projects Lablet Projects Grants Grants New New & & Internal Research Projects Internal Research Projects Roadmap Roadmap Lablets Lablets Intel Capital Intel Capital Build Prototypes & Build Prototypes & Systems Perspective Systems Perspective Detection Detection Strategic Strategic Decision Discontinuity? Discontinuity? Decision Concurrent Concurrent Research Research Intel Research Intel Research 8
Cracking Open the Funnel Cracking Open the Funnel 1. Universities are the “Radar” Universities are the “Radar” 1. 2. Exploratory vs. Roadmap Research Exploratory vs. Roadmap Research 2. 3. “Concurrent Research” “Concurrent Research” 3. 4. The Vision Thing The Vision Thing 4. 5. Multiple Paths to Value Multiple Paths to Value 5. Intel Research Intel Research 9
University Open Collaborative Labs University Open Collaborative Labs Focus: Networks & Focus: Networks & Focus: Extreme Focus: Extreme distributed systems distributed systems interconnected infosystems interconnected infosystems • Sensor Networks Sensor Networks • Optical Networking Optical Networking • • • Virtual IO Virtual IO • Internet Internet- -Scale Services Scale Services • • • Statistics Statistics • IT for Developing Regions IT for Developing Regions • • Derek McAuley Joe Hellerstein Director Director Focus: Software for widely Focus: New usage models Focus: New usage models Focus: Software for widely for ubiquitous computing distributed systems for ubiquitous computing distributed systems • Internet Suspend / Resume Internet Suspend / Resume • Digital Home Digital Home • • • Healthcare Healthcare • Diamond Diamond • • • Activity Inferencing Activity Inferencing • IRISNet IRISNet • • • Location Location • Open Hash Open Hash • • Todd Mowry James Landay Director Director Intel Research Intel Research 10
Internal Research Projects Internal Research Projects DARPA Approach DARPA Approach � Directed research � Directed research (vs. curiosity) (vs. curiosity) � No excuses technology transfer � No excuses technology transfer ≈ People transfer Tech transfer ≈ � Tech transfer � People transfer � Coopetition: Competition & hybridization � Coopetition: Competition & hybridization � Strategies drive grants, lablets and Intel � Strategies drive grants, lablets and Intel Capital investments Capital investments Intel Research Intel Research 11
Tech Transfer: Tech Transfer: L earn Early & Shape “Pull” L earn Early & Shape “Pull” Early Feedback Initiate New Projects Measurable Deliverables Deliverables Initiate New Projects Measurable Get Results Into the Get Results Into the hands of Lead Users hands of Lead Users Examples: Examples: � RF MEMS (Samples) � RF MEMS (Samples) � Precision Biology (Proxy) � Precision Biology (Proxy) � Bayesian Networks (Manufacturing) � Bayesian Networks (Manufacturing) � Nanovision (Manufacturing) � Nanovision (Manufacturing) � Mesh Networking (Manufacturing & Ecologists) � Mesh Networking (Manufacturing & Ecologists) � PlanetLab (Reverse Transfer) � PlanetLab (Reverse Transfer) Intel Research Intel Research 12
Upside Surprises Upside Surprises � Lablets (sometimes) function as a network � Lablets (sometimes) function as a network � Researchers value their lead users � Researchers value their lead users � Reputation for building research � Reputation for building research communities & infrastructure communities & infrastructure � New notion of “reverse transfer” � New notion of “reverse transfer” Examples: Sensor Net Toolkit PlanetLab Robotics Platform Machine Vision / Learning Libraries Place Lab Intel Research Intel Research 13
Cracking Open the Funnel Cracking Open the Funnel 1. Universities are the “Radar” Universities are the “Radar” 1. 2. Exploratory vs. Roadmap Research Exploratory vs. Roadmap Research 2. 3. “Concurrent Research” “Concurrent Research” 3. 4. The Vision Thing The Vision Thing 4. 5. Multiple Paths to Value Multiple Paths to Value 5. Intel Research Intel Research 14
Proactive Computing Proactive Computing Today: Computers are interactive Today: Computers are interactive � We are always waiting for them or vice � We are always waiting for them or vice- - versa versa Tomorrow: Computers will be Proactive Tomorrow: Computers will be Proactive � They will anticipate our needs and act on � They will anticipate our needs and act on our behalf our behalf Intel Research Intel Research 15
Empowering individuals and addressing their Make it Personal concerns over security and privacy Bridging the gap between anticipating and acting on Closing the Loop needs – predictably, and under human supervision Creating proactive software that anticipates our needs Anticipation and produces answers before they are required Using statistical modeling to deal with uncertainty Dealing with Uncertainty inherent in the physical world Developing software that works across a wide range Planetary Scale Systems of diverse platforms and networks Locally networking billions of embedded nodes; Deep Networking driving computing deeper into the infrastructure that surrounds us Connecting computers directly to the physical world Getting Physical around them Intel Research Intel Research 16
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