World Wide Value Web Automated Design of Real-World Multi-party Services on the Web Dr. Pieter De Leenheer Monday 10 December 12
Ex. 1: High-speed Train Station in Greater London Monday 10 December 12
Ex. 1: High-speed Train Station in Greater London • OR • purchase a water-proof wall to keep water out Monday 10 December 12
Ex. 1: High-speed Train Station in Greater London • OR • purchase a water-proof wall to keep water out • purchase a pump to dispense ground water from the tunnel Monday 10 December 12
Ex. 1: High-speed Train Station in Greater London • OR • purchase a water-proof wall to keep water out • purchase a pump to dispense ground water from the tunnel • new value object (i.e., asset): unlimited water resource • provided by “pumping service” Monday 10 December 12
Ex. 1: High-speed Train Station in Greater London • OR • purchase a water-proof wall to keep water out • purchase a pump to dispense ground water from the tunnel • new value object (i.e., asset): unlimited water resource • provided by “pumping service” • value integrator: the London Water Authority (e.o.) in need of water resources Monday 10 December 12
Ex. 1: High-speed Train Station in Greater London • OR • purchase a water-proof wall to keep water out • purchase a pump to dispense ground water from the tunnel • new value object (i.e., asset): unlimited water resource • provided by “pumping service” • value integrator: the London Water Authority (e.o.) in need of water resources • new service value network is win-win for both parties Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo • OR • offer certified online language courses in return for a subscription fee Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo • OR • offer certified online language courses in return for a subscription fee • value objects : fee, certificate Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo • OR • offer certified online language courses in return for a subscription fee • value objects : fee, certificate • offer certified language course for free in return for written assessments via sentence translations • new value object : language-to-language sentence translations Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo • OR • offer certified online language courses in return for a subscription fee • value objects : fee, certificate • offer certified language course for free in return for written assessments via sentence translations • new value object : language-to-language sentence translations • through text translating service Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo • OR • offer certified online language courses in return for a subscription fee • value objects : fee, certificate • offer certified language course for free in return for written assessments via sentence translations • new value object : language-to-language sentence translations • through text translating service • value integrator: content providers Monday 10 December 12
Ex. 2: Learning Languages with DuoLingo • OR • offer certified online language courses in return for a subscription fee • value objects : fee, certificate • offer certified language course for free in return for written assessments via sentence translations • new value object : language-to-language sentence translations • through text translating service • value integrator: content providers • service relationships creates new value for both parties. Monday 10 December 12
More Examples of Successful Networked Value Propositions Cleverly Combine Web Relations • http://www.slideshare.net/boardofinnovation/10-business-models-that-rocked-2010-6434921 • how to automate this design process ? Monday 10 December 12
Overview of the Claims Monday 10 December 12
Overview of the Claims 1. Our world is a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. Monday 10 December 12
Overview of the Claims 1. Our world is a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. 2. Web relationships are a catalyst for innovation, i.e., a Value Web , that organisations should harness to devise new forms of value co-creation. To this end, enterprises must abandon value-chain thinking. Monday 10 December 12
Overview of the Claims 1. Our world is a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. 2. Web relationships are a catalyst for innovation, i.e., a Value Web , that organisations should harness to devise new forms of value co-creation. To this end, enterprises must abandon value-chain thinking. 3. One challenge is to articulate the structure and composition of value objects inherent to these relationships that would lead them to gravitate towards unanticipated value propositions . Monday 10 December 12
Overview of the Claims 1. Our world is a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. 2. Web relationships are a catalyst for innovation, i.e., a Value Web , that organisations should harness to devise new forms of value co-creation. To this end, enterprises must abandon value-chain thinking. 3. One challenge is to articulate the structure and composition of value objects inherent to these relationships that would lead them to gravitate towards unanticipated value propositions . 4. Presuming service-centric thinking, and non-linear patterns of the Web, Service Value Networks (SVNs) lie at the center of this gravitation; forming the hubs of the Value Web. Monday 10 December 12
Overview of the Claims 1. Our world is a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. 2. Web relationships are a catalyst for innovation, i.e., a Value Web , that organisations should harness to devise new forms of value co-creation. To this end, enterprises must abandon value-chain thinking. 3. One challenge is to articulate the structure and composition of value objects inherent to these relationships that would lead them to gravitate towards unanticipated value propositions . 4. Presuming service-centric thinking, and non-linear patterns of the Web, Service Value Networks (SVNs) lie at the center of this gravitation; forming the hubs of the Value Web. 5. (Service) Value Web technologies should embody generative principles similar to those that lead to the success of the Web itself. In other words, Internet-based SVN technologies should allow for unanticipated contribution of value (through service) to the Web by enabling anyone to share and trade their value objects, just like previous generations of the Web did for knowledge and social sharing. Monday 10 December 12
Overview of the Claims 1. Our world is a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. 2. Web relationships are a catalyst for innovation, i.e., a Value Web , that organisations should harness to devise new forms of value co-creation. To this end, enterprises must abandon value-chain thinking. 3. One challenge is to articulate the structure and composition of value objects inherent to these relationships that would lead them to gravitate towards unanticipated value propositions . 4. Presuming service-centric thinking, and non-linear patterns of the Web, Service Value Networks (SVNs) lie at the center of this gravitation; forming the hubs of the Value Web. 5. (Service) Value Web technologies should embody generative principles similar to those that lead to the success of the Web itself. In other words, Internet-based SVN technologies should allow for unanticipated contribution of value (through service) to the Web by enabling anyone to share and trade their value objects, just like previous generations of the Web did for knowledge and social sharing. Monday 10 December 12
1. Our world has become a large-scale non-linear network of rich relationships between technologies, people, and organisations, emerging from the Web. How come ? Monday 10 December 12
Sources: Nova Spivack, John Breslin, Mills Davis, www.opte.org Monday 10 December 12
Sources: Nova Spivack, John Breslin, Mills Davis, www.opte.org Monday 10 December 12
“By carefully excluding features that are not universally useful Internet technologies became easily adopted on a massive scale and gave the Web a generative [i.e. self-reproductive] character” (Zittrain, 2009). Sources: Nova Spivack, John Breslin, Mills Davis, www.opte.org Monday 10 December 12
Recommend
More recommend
