come in base camp looks like we ve got a missing hiker on
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Come in base camp. Looks like weve got a missing hiker on Mt. - PowerPoint PPT Presentation

+ Come in base camp. Looks like weve got a missing hiker on Mt. Washington. + + Copy. Were heading out. + + + + Target Scenarios + Problems with existing litters Large and heavy Lack of maneuverability Slows down the


  1. + Come in base camp. Looks like we’ve got a missing hiker on Mt. Washington.

  2. +

  3. + Copy. We’re heading out.

  4. +

  5. +

  6. +

  7. + Target Scenarios

  8. + Problems with existing litters  Large and heavy  Lack of maneuverability  Slows down the rescue process  Tiresome for rescuers

  9. + Solution  Integrated folded design  Lightweight for portability  Custom Backboard  Can be carried by one person

  10. + User Testing with Eric Pedersen of Appalachian Mtn. Rescue

  11. + Dimensions and Weight 17 lb 16 in 20 in n i 4 2

  12. + Truss Easy assembly - Joints

  13. + Truss Easy assembly - Locks

  14. + Truss Rigidity

  15. + Backboard Fiberglass laminate Plastic Honeycomb Aluminum HDPE

  16. + Compatibility

  17. + Initial Market Survey  100 US Mountain Rescue Teams

  18. + Competitive Analysis Traverse Titanium Fortrus Split-Apart Split - Apart Length (smallest 3.2 ft 3.5 ft 2 ft component) Light-weight (without 36 lb 18 lb 17 lb backboard) Cost $895 $2,145 $1200

  19. + Sales Projection 900 800 800 Number of Units 730 700 600 500 450 400 300 200 140 100 30 0 0 1 2 3 4 5 6 Years

  20. + Pricing  Target Price $1200 (Including backboard)  Unit cost of litter & backboard: $160 400000 303,500 300000 Net Income 267,100 200000 121,500 100000 0 0 0 1 2 3 4 5 6 -79,400 -100000 -193,800 -200000 -300000 Years

  21. + Pricing  Target Price $1200 (Including backboard)  Unit cost of litter & backboard: $160 400000 303,500 300000 Net Income 267,100 200000  IRR: 31% 121,500 100000  NPV:$236,880 0 0 0 1 2 3 4 5 6 -79,400 -100000 -193,800 -200000 -300000 Years

  22. + Pricing  Target Price $1200 (Including backboard)  Unit cost of litter & backboard: $160 400000 303,500 300000 Break-even point Net Income 267,100 200000  IRR: 31% 121,500 100000  NPV:$236,880 0 0 0 1 2 3 4 5 6 -79,400 -100000 -193,800 -200000 -300000 Years

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  24. + Special thanks Instructors Mountain Rangers Prof. David Wallace Eric Pederson (Appalachian Mountain Club) David Meeker Todd Ramely (Head Ranger, Appalachian Mt. Rescue) Ben Powers Joe Frechette (Ravalli Country Search and Rescue) Andy Seigel Mark Butler (Ravalli Country Search and Rescue) Ron Hoffeld Gary Moses (Glacier National Park) Peter Neilson Shane Roundy (Utah County Sheriff Search and Rescue) Peter Frejkowski (Lower Kiski Emergency Services) Dick Fenner Joe Cronin Litter Manufacturers Mary Caulfield Junkin Safety Traverse Rescue CMC Rescue (John Mckintley)

  25. + Questions Adrian Dobson Andrew Jones Arron Acosta Blake Sessions Kevin Rustagi Leo Luo Liz Theurer Marguerite Siboni Michelle Ma Ray Ma Robert Boyd Stephanie Brown Tanya Goldhaber Victor Li Vu Hong .

  26. + Backup Slides

  27. + Previous Designs

  28. + Previous Designs

  29. + Backboard details

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  31. Folding Process

  32. + Customer Analysis Tapered Split- Titanium Titanium Fortruss Apart Split - Apart 60 x 100 x 10 50 X 61 X 25 58 x 110 x 10 61 x 210 x 20 cm cm cm cm 16.3 kg 8 kg 5.4 kg 7.25kg $861 $2,145 $1499 $1200

  33. Financials Year 1 Year 2 Year 3 Year 4 Year 5 Revenue 36000 168000 540000 876000 960000 Direct Cost 4800 22400 72000 116800 128000 Direct Labor 200000 200000 200000 200000 200000 Gross Profit -168,800 -54,400 268,000 559,200 632,000 Tooling Depreciation Expense 10000 10000 10000 10000 10000 Sales, Admin, 10000 10000 10000 10000 10000 Marketing EBIT -188,800 -74,400 248,000 539,200 612,000 Interest Expense 5000 5000 5000 5000 5000 Tax Expense 0 0 121500 267100 303500 Net Income -193,800 -79,400 121,500 267,100 303,500 Cash Flow (for cal. IRR) -183,800 -69,400 131,500 277,100 313,500

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