@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Utilitarianism can lead to unintended consequences especially for third parties* *it’s worth reading some philosophy and ethics
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Utilitarianism: “Kill one to harvest organs for five” twitter.com/johnsnolan
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Which is why a shift towards employee activism around Climate Change in tech is notable
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Employees of big companies <PIC OF AMZN/GOOG/MSFT STRIKERS> joined the #ClimateStrike Photo: https://twitter.com/AMZNforClimate/status/11764965087719505 93
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 A typical AWS employee <PIC OF AMZN/GOOG/MSFT STRIKERS> banner at the #ClimateStrike Photo: https://twitter.com/AMZNforClimate/status/11764965087719505 93
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Data centres produce about as much greenhouse gas as aviation
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Aviation is bad! ✈ LHR → JFK → LHR More than 3 tonnes CO2 per person Photo: twitter.com/profraywills/status/1046231254075465728
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Cloud is more efficient than Data Centres
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Jevons Paradox Efficient Clouds means more usage So Cloud must be powered in a Sustainable way
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Example: AI Easier to create models so we make more use of them and more of them… but the carbon footprint is not small https://www.technologyreview.com/s/6136 30/training-a-single-ai-model-can-emit-as- much-carbon-as-five-cars-in-their-lifetimes/
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Quick Aside: AI and ethics China is using AI to regulate citizens to limit movement due to coronavirus https://www.nytimes.com/2020/03/01/busin ess/china-coronavirus-surveillance.html
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Quick aside: Efficient DCs Jessie Frazelle wrote a great blog about this last week https://blog.jessfraz.com/post/power-to-the -people/
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 So how good are the major cloud providers at being “green”?
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Good News: Google Cloud and Azure are pretty sustainable (100% offset) Bad News: AWS are not (50% “in 2018”) Data centre ethics whitepaper 2018 updated 2020 bit.ly/ 2024wp
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 https://blogs.microsoft.com/blog/2020/01/16/microsoft-will-be-car https://www.geekwire.com/2020/jeff-bezos-launches-10b-earth-fu bon-negative-by-2030/ nd-support-efforts-address-climate-change/
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 https://earther.gizmodo.com/more-than-350-employees-risk-their-jobs-to-call-out-ama-1841243939
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Amazon are in the Top 200 Greenwash! emitters of GHG worldwide
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Greenwash!?
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Tech has some real problems it needs to solve
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Offsets (make all the bad climate stuff magically disappear right?)
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 We have a global “Carbon Budget” and we have to REDUCE EMISSIONS BY A LOT And almost certainly take Carbon out of the atmosphere too
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 https://www.carbonbrief.org/unep-1-5c-climate-target-slipping-out-of-reach
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Offsets are a leaky planetary patch while we try to come up with a permanent fix
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 So… what can I do?
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 More “extreme weather” events… Big companies being “green”… “Cloud” and Carbon Budgets... This is all going to “change the landscape”
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 medium.com/PaulDJohnston
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Waste Hierarchy Most Reduce Important Reuse Least Recycle Important
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Waste Hierarchy Don’t build it! Most Reduce Important Reuse Least Recycle Important
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Sources of emissions* Electricity 25% Agriculture 24% Manufacturing 21% Transportation 14% Buildings 6% *approximately
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Sources of emissions* Tech! Electricity 25% Agriculture 24% Manufacturing 21% Transportation 14% Buildings 6% *approximately
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 More “extreme weather” events… Big companies being “green”… “Cloud” and Carbon Budgets... This is all going to “change the landscape”
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 So what useful tools are there?
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Wardley Maps A useful strategy tool Free book online medium.com/wardleymaps
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Let’s have a nice “Cup of Tea” and think about this...
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC CUP OF TEA CUP TEA STAFF Value Chain HOT WATER WATER KETTLE POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC CUP OF TEA CUP TEA STAFF Value Chain HOT WATER WATER KETTLE POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Note: Emissions are highly abstracted in a mature oil-based economy
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 “Decoupling” The term decoupling refers to breaking the link between “environmental bads” and “economic goods.” Decoupling environmental pressures from economic growth is one of the main objectives of the OECD Environmental Strategy for the First Decade of the 21st Century, adopted by OECD Environment Ministers in 2001. http://www.oecd.org/environment/indicators-modelling-outlooks/1933638.pdf
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Highly commodifed Low perceived value Hard to displace
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 If emissions are “baked in”, can you do anything about it?
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +£0.55 +£0.05 START WITH… CUP OF TEA +£0.05 FINANCE METRICS CUP +£0.10 +£0.15 TEA STAFF Value Chain +£0.20 HOT WATER +£0.15 +£0.05 WATER KETTLE +£0.05 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC EMISSIONS: CUP OF TEA Power CUP TEA STAFF Value Chain HOT WATER WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC EMISSIONS: CUP OF TEA +2 Single Use Cup CUP TEA STAFF Value Chain HOT WATER WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC EMISSIONS: CUP OF TEA +2 Tea +5 CUP TEA STAFF Value Chain HOT WATER WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC EMISSIONS: CUP OF TEA +2 Staff +5 CUP +0.5 TEA STAFF Value Chain HOT WATER WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC EMISSIONS: CUP OF TEA +2 Water +5 CUP +0.5 TEA STAFF Value Chain HOT WATER +1 WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC EMISSIONS: CUP OF TEA +2 Kettle CAPEX +5 CUP +0.5 TEA STAFF Value Chain HOT WATER +8.03 +1 WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +16.53 EMISSIONS CUP OF TEA +2 METRICS +5 CUP +0.5 TEA STAFF Value Chain +9.03 HOT WATER +8.03 +1 WATER KETTLE +8 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +8.53 RENEWABLE CUP OF TEA +2 POWER +5 CUP +0.5 TEA STAFF Value Chain +1.03 HOT WATER +0.03 +1 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +6.78 REUSABLE CUPS CUP OF TEA +0.25 +DISHWASHER +5 CUP +0.5 TEA STAFF Value Chain +1.03 HOT WATER +0.03 +1 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +6.26 VERY EFFICIENT CUP OF TEA +0.25 KETTLE +5 CUP +0.5 TEA STAFF Value Chain +0.51 HOT WATER +0.5 +0.01 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +4.26 ETHICALLY CUP OF TEA +0.25 SOURCED TEA +3 CUP + +0.5 LOOSE LEAF TEA STAFF Value Chain + +0.51 STRAINER HOT WATER +0.5 +0.01 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC +4.01 FREE PUBLIC CUP OF TEA +0.25 TRANSPORT +3 CUP TICKETS FOR +0.25 STAFF TEA STAFF Value Chain + +0.51 ORDER HOT WATER AUTOMATION +0.5 +0.01 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible BUSINESS PUBLIC -0.99 “PLANT A TREE” CUP OF TEA +0.25 TEA +3 CUP +0.25 -5 TEA STAFF Value Chain TREE PLANTING ORG +0.51 HOT WATER +0.5 +0.01 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible PLANET BUSINESS PUBLIC +4.01 BUT... CUP OF TEA +0.25 -5 IT’S AN OFFSET +3 CUP +0.25 -5 TEA STAFF Value Chain TREE PLANTING ORG +0.51 HOT WATER +0.5 +0.01 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
@PaulDJohnston Climate Change & Tech, Good and Bad Bedfellows QCon London 2020 Uncharted Industrialised Visible PLANET BUSINESS PUBLIC +4.01 ANY “+” IS STILL CUP OF TEA +0.25 -5 GENERATING +3 CUP EMISSIONS +0.25 -5 TEA STAFF Value Chain TREE PLANTING ORG +0.51 HOT WATER +0.5 +0.01 WATER KETTLE +0 POWER Invisible Genesis Custom Built Product (+Rental) Commodity (+Utility) Evolution
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