CiviCRM for Print Media! John Derry Marketing & communications - PowerPoint PPT Presentation

CiviCRM for Print Media!

John Derry Marketing & communications Drupal site builder I help smaller organisations stand tall JohnDerry.com.au

My work Non-profits Politics Magazines Property Startups

Twitter Session Tags CiviCRM for Print Media #CiviMEDIA Follow me #CiviCON @JohnLDerry

Agenda 1. Why print media loves CiviCRM 2. Case study: a CiviCRM magazine 3. Your questions

U.S. Data on subscription media 16,867 8,307 14,163 Magazines Newspapers Journals Source: Oxbridge Communications 92% 1159 iPad apps for magazines of adults read 4 digital-only magazines launched in magazines Q1 2013 GfK MRI

What is CiviCRM? Control at your fingertips

Why media likes CiviCRM? Independent media and CiviCRM community face similar challenges

Engaging with the public

Transacting online

Running leaner operations and constantly adapting to change

Selling ideas to corporate sponsors & advertisers

Fellow travellers

THE MONTHLY Australia's leading current affairs magazine migrated to CiviCRM in 2012

Background to THE MONTHLY Independent Long-form • Print • Website • Newsstand app An Australian magazine inspired by The New Yorker • e-book

Integration team John Derry, The Monthly Eileen McNaughton, Fuzion Peter Davis, Fuzion Torrance Hodgson, Fuzion Andrew Gunter, ITA ONGOING Owen Kelly, The Monthly

CiviCRM used for Driving subscriptions Pay wall • Print Events • Digital 100,000 records • Gift • Renewal • Orgs

Fully integrated subscription model SUBSCRIPTIONS PHONE – FAX – REGISTRATIONS Print – Digital – Gift – Renewals - MAIL – EMAIL Masterclass – Talks – Screenings Organizations PAY WALL ADMIN DASHBOARD ACCESS SUBSCRIBER DASHB. IPAD APP ACCESS RENEWAL LISTS POSTAL FULFILMENT ATTENDEE LISTS

Old system Windows application 7+ years old technology laggard Vendor's technical staff resigned Rebooting to fix mystery bugs Limited to two user licences Lost orders during peak periods Crashing server interrupted holidays!!!

Key issues & solutions (1/2) Migrating subs records • Outsource to Fuzion Old and untidy data • Keep moving ahead Server load • Upgrade and optimise Writer V subscriber privacy • Custom code Deadline for iPad app • Long hours!

Key issues & Solutions (2/2) Gift subscriptions • Custom gift module Start-date options • Price sets Renewal discounts • Separate Contribution page GST tax receipts • Smarty email function Terminology • Word replacement feature Exporting gift recipients • Custom report Reporting gift orders • Custom report

Start-date options Use price sets Members Subscribers Start options

Custom Gift module (front end) 1 2 3 CONTRIBUTION IN HONOUR GIFT RECIPIENT page enabled with 'in modded to create gift needs a Drupal honour' recipient profile account

Custom Gift module (back end) (4.2 onwards)

David's gift subscription from Gillian Gillian's Subscription Tab David's Subscription Tab

Payment visible in both contacts Gillian's Payments Tab David's Payments Tab

Dashboard - a work in progress Gillian's Contact Dashboard David's Contact Dashboard

Custom Gift Module civicrm.org/blogs/eileen

Future plans CiviCRM Advertising bookings RSS to email Automating renewals Editorial workflows

Why choose CiviCRM? A winning trajectory!

Six tips for successful integrations 1 4 UX testing a must Have a vision 2 5 Get expert help Adjust old processes 3 6 No deadline, soft launch Don't hack core

Texas Observer

Community Media Starter Kit drupal.org/project/cm_starterkit_moderate

CiviCRM Candidates!

Questions