CIPS Presentation RNLI Gary Coleman Commercial Manager V1 16.01.2015
RNLI in a minute • RNLI in a minute
Our Mission – The RNLI is a charity that provides a 24-hour lifesaving service around the UK and Republic of Ireland – Reaching up to 100 nautical miles offshore Covering: Open sea and inshore Over 200 of the UK's beaches Tidal reaches of the Thames Inland waters Flood Rescue
Some key facts… – 236 lifeboat stations – Lifeguards on over 200 beaches – More than 4,600 lifeboat crew members – 250 Flood Rescue Team members – 95% of people are volunteers – Funded by voluntary contributions and legacies – Working alongside UK Maritime and Coastguard Agency and Irish Coast Guard
8,462 Lifeboat launches 8727 rescued by Lifeboat in 2014 368 Lives Saved 17,050 Lifeguard incidents 1,769 Rescued by Lifeguards 92 Lives Saved
Project 235 ‘Made for Life’ The Made for Life project had the aim of taking lifejackets beyond their designed useful life and using the materials from these old lifejackets to generate a revenue stream for the RNLI.
Objectives • Establishing an up-cycling option for the lifejackets - the term up-cycling means taking waste materials and transforming them into a new product for sale. • Separation of materials and decommissioning the 5000 lifejackets • Development of products. • Supplier selection • Marketing and sales of the new products
Challenges • The current immature upcycling market • Finding and appointing a design company • Identifying a suitable manufacturing partner • Separation and storage of materials • Selling the resulting products to make a profit
Material separation
Material separation
235 Product Range • 235 video
The Beaufort scale i s an empirical measure that relates wind speed to observed conditions at sea or on land. Its full name is the Beaufort wind force scale , • Key Facts – Buckles reused saving £12,670 – 120 Lights reused saving £2,482 – 50 Pallets less lifejackets aiming to go to landfill – Following the project the RNLI is working with WRAP to generate a case study from the project and other sustainability initiatives to publicise more widely the work being undertaken by the RNLI in this area. – A 100 per cent of the profit generated from sales of the products through RNLI shop goes towards the cost of paying for new lifejackets for the lifeboat crews. Circa £160K of new revenue, £52K profit. WRAP is a registered Charity No. 1159512 and registered as a Company limited by guarantee in England & Wales No. 4125764.
235 Red Range Every item has been handmade in the UK, and the swing tag is signed by the person who made it. Some items even feature the original hand- written service label that shows the lifejacket’s own unique history.
How we resolved challenges • By innovating and being creative • Influence the market and develop the suppliers you need. – 235 – L S Manufacturing Limited • Don’t compromise, use samples and multiple sources of supply until you are happy with the quality of the products.
Lessons Learnt – Volunteers were essential – Having a strong Unique Selling Point creates added value – Choosing the right supply partners is key – Celebrate internal collaboration. The project core team included volunteers and experts from across the RNLI. Supply Chain, Commercial Management, Fundraising, Creative Development, Sales and Marketing, Sustainability, Disposals and Public Relations staff were all involved.
Thank you & Questions?
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