Chulakorn Aritajati Software Engineering Kasetsart University
Outline Problem Solutions Traffic condition: an analogy to weather ‘s influence Program interface Are Thai people interested in Traffic information? Competitive Revenue and Cost Estimate Conclusion
Problem www.bl.uk, www.dailymail.co.uk, http://picasaweb.google.com/hierispien/ThailandAgain/photo#5070951562025733458
Cars In Bangkok Cars Taxis Limousine Exiting vehicles in 1,773,145 71,742 1,611 Bangkok in 2003 New vehicles in 146,945 6,982 100 Bangkok in 2003 Depart of land transport
Solutions The smart system which reports traffic information can resolve this problem. If drivers have information about traffic, they can use it to find the best path to their destination.
Traffic Condition V.S. Weather Which What should direction I wear? should I take? http://weather.yahoo.com, www.google.com,
The Infrastructure System 1 Km/Hr Flow of traffic 1 Km/Hr is slow.
Program Interface Reuters www.google.com
Website And A GPS Tool tomtomgpsreview.com/
Are Thai People Interested In Traffic Information? Traffic information can assit driver to avoid traffic Customer interest jam. Agree Interest mediocre Uninterest Disagree 89 people
Competitive Categories Radio Bill Board Website Traffic intelligence system Information Moderate Low Moderate High Accuracy Information Moderate Low High High Coverage Popularity Very Popular Popular Not Popular New
Revenue Advertisment in Taxis and on the website. Traffic information service fee. Sale of a GPS machine.
Revenue And Cost Estimate
Conclusion Many customers would like to pay some fee to get traffic information because It can help people to make decision about their path to destination, such as shopping malls and schools and, as a result, save their time and expense spending on the road.
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