CHARACTERISTICS OF OUR PRODUCTS Arabica coffee, grows in altitude in Loja, Ecuador, with a superior score of 84 No se puede mostrar la imagen. Aroma: Sweet, fuirty and nutty Acidic: Brilliant and balanced. Taste: Slightly acidic with nuances of cocoa and cardamom. Body: Medium/high.
CHARACTERISTICS AND CAPACITY OF THE PRODUCT Characteristics: No se puede mostrar la imagen. The Arabic coffee of Loja occurs in heights of between 1,200 and 1,800 meters over sea level. The production of Arabica coffee is from March to October. 85% of total production is exported (France, Germany, USA and Portugal) No se puede mostrar la imagen. Capacity of product: About 6,000 hectares of cultivation 10,000 annual quintals Availability from April to December
CONDITIONS OF DEMAND Main: Europe, High global demand Growing coffee market at Coffee USA, Japan for light, organic and sustained rates of 1.7% per Markets and Australia healthy products. year European, It favors the consumption of Profile Demanding, which American and light, organic products, healthy Consumer is driven by global Japanese and compatible with the Coffee consumption trends. consumer. environment. . International Entry to the markets with Through supermarkets, retail stores, Distribution the highest demand US, organic shops and coffee shops Europe and Japan Coffee
MARKETING STRATEGIES Export destinations should be markets with high purchasing power: US, France, Germany or Japan. INTRODUCTION STRATEGY - The primary strategic objective is to make the product perceived in the market as unique. - Give a unique alternative to the customer, creating the perception that this coffee lacks comparable alternatives. - Find a market which target is less sensitive to the price OBJECTIVE MARKET - It is necessary to capture the highest segment of the market seeking to differentiate the quality and image of the coffee, because these characteristics must support its superior price; As this premium market segment prioritizes quality at the price. - Capture a new group of buyers instead of competing with the other brands.
MARKET STRATEGIES COMPETITIVE DIFFERENTIATION PRICE - The price must be high in this phase of introduction and growth; But it must also be competitive to stay in the market. - SIGNALS OF VALUE: QUALITY - A privileged geographical situation with microclimates at heights of around 2,000 msm and a soil quality with the three basic nutrients for the optimum development of coffee: carbon, hydrogen and oxygen make this a product with unique flavor and texture. It is a mountain coffee to be cultivated in the highlands of the province of Loja. - Product 100% natural and handcrafted with processes that do not involve artificial or chemical inputs or raw materials Product Certification JAS (Japanese Agricultural Standard) Product Certification BCS ÖKO-GARANTIE from Germany Organic Product Certification. SIGNALS OF VALUE: SOCIAL RESPONSIBILITY - Participant of the CECJ (EcuadorIan Fair Trade Coordinator) The product is marketed in the domestic market and in the international markets of Fair Trade of the European Union, United States and Canada. - Since 2002, it has the organic certification BCS and Fair Trade FLO and SPP
INTERNATIONAL BUYERS No se puede mostrar la imagen. WHO ARE THEY? Ethiquable is a French company with 13 years in the market. Specialized in healthy and organic products. It supports artisanal producers and associations that promote fair trade. COMMERCIAL PRODUCTS: - Tall coffees. - Raw chocolate. - Infusion tea - Fruit juice No se puede mostrar la imagen. No se puede mostrar la imagen. No se puede mostrar la imagen. No se puede mostrar la imagen. PURCHASE PRICE: - $ 3.40 to $ 3.50 per pound. STRATEGY: Product distribution Finished (Toasted, Soluble, instant, etc.) With high development of brand.
OUR BRANDS
PERGAMINO GOURMET, ROASTED COFFEE BEANS, ROASTED AND GROUND AND GROUND COFFEE 400 G PERGAMINO GOURMET, ROASTED COFFEE BEAN, 1 KILO
CAFÉ SABDI, ROASTED COFFEE BEANS, ROASTED AND GROUND AND GROUND COFFEE 283,5 G AND 1 KILO
STORES IN USA
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