PRO PRODUCTS F U L L G U I D E O N W H Y , H O W , A N D I N C O M E O P P O R T U N I T I E S
PRO P RO PRODUC ODUCTS For over twenty years Pro Products has continually strived to offer the highest quality products to its customers. Pro Products provides professional grade products for water professionals and wholesalers through several platforms.
3 Presentation Contents Pro Products LLC Company Overview: Who We Are Marketing Plans 1 6 2 Easy Feeder 7 Additional Opportunities 3 8 Sani-System Liquid Sanitizer Questions 4 Clean & Sanitize Kit 5 Selling Tools
4 2 Developing a Range of Solutions Pro Products offers a wide range of solutions that focus on rectifying problem water and maintaining the performance of water treatment equipment.
5 Providing Specialized Products for Water Professionals We strive to provide the best possible support to our dealers and their customers through an extensive support program. Every question is answered by our customer care professionals within 3 one business day through a phone call or email.
6 Community Outreach Pro Products takes sustainability and our commitment to the community and the environment very seriously. We began our initiative by implementing recycling programs at our facilities, incentivizing employees to submit and implement sustainable and cost effective ideas, and establishing goals for reducing our corporate greenhouse gases, solid waste generation and water 4 usage. We are also encouraging our suppliers to do the same.
7 Equipment Cleaner Packet Program Rust Out & Softener Care Packets Rust Out Softener Mate • • Well Water Municipal Applications Applications • • Great on Iron For limited Iron , Manganese, Silt, • 3 packets for metal particles and regeneration organics • Layer between • 3 packets for bags of salt regeneration • Incentivize service • Layer between bags techs with of salt product
8 New! w! Eas Easy Feed eeder er S Star arter er K Kit Water Softener Cleaner Overview Res Care is a specially formulated liquid resin cleaner designed to rid the softener of contaminants that salt alone cannot remove. Regular use of Res Care resin cleaner will restore the softener beads and control valve parts back to peak efficiency and maintain the life of the unit. Part # Contents Qty RK15K 6/case 1 - 64 oz. bottle 1 - ½ oz./day feeder RK11K 6/case 1 - 64 oz bottle 1 - 1 oz./day feeder
9 Why hy Eas Easy F Feed eeder er The Benefits of the ResCare Easy Feeder Kit Dealer Benefits Consumer Benefits Big REOCCURRING revenue stream Increases Softener Efficiency up to 90% • • • Easy Install System & Refill Replacement • Reduces Needed Regenerations Resulting in: Non-Electric Less Salt Usage • • Can be Installed Inside or Outside of Brine Tank Less Water/Sewer Usage • • • Removes Iron, Manganese & Organics from Resin Beds Extends the Life of Resin • • Prevents Rust & Scale Build-Up 99% of water softening occurs inside of the resin beads. Salt only washes away the calcium but leaves the iron, manganese, silt, metal particles and organic compounds. Over time, these will coat the resin bead causing inefficiencies or total failure.
10 Reoccurring Dealer Revenue Potential ResCare Easy Feeder New w Ins nstall Op Opportu tuni niti ties Reo eoccur currin ing Income O e Opportun unit ity Average New Installs & Softeners Serviced Per Week: 20 New Units Installed in the Field: 520 Units that Would Benefit from an Easy Feeder: 10 Required Annual Refills (based on 1 oz/day wick): 6 Anticipated Charge to Customer for Starter Kit: $ 40 Estimated Customer Price of Res Care/bottle: $ 15 Increase in Income Per Week: $ 400 Increase in Income Per Year: $ 46,500 Starter Kit Cost ($13.00/unit): $ 180 Res Care Dealer Cost/bottle ($6.45): $ 21,528 Weekly Net Income Increase: $ 270 Yearly Net Income (52 weeks): Yearly Net Income: $ 24,972 $ 14,040 1 st YEAR INCOME POTENTIAL: $14,040! 2 nd YEAR INCOME POTENTIAL: $39,000+!
11 Pro Products Working for You? We’ll Make it Easy! We Provide Support Materials To provide world-class service, we give our dealers all- inclusive marketing support that provides training materials and many other selling support tools. Leave behind literature for the consumer that focuses on the benefits and features Refill reminder stickers for consumer calendar
12 Sani-System THE INDUSTRY’S ONLY EPA REGISTERED & NSF APPROVED SANITIZER DELIVERS RELIABLE, EFFECTIVE RESULTS EVERY TIME. Quick and Easy Oder Free 1 4 Sanitizes in 60 seconds with easy-to-follow No taste or smell directions. Comes in spill-proof packaging. Safe, No Messes Customer Satisfaction 2 5 Will not stain or harm resin, will not Standardizes procedures stain when rinsed. Effective Efficient 3 6 Certified by EPA for a 99.9% kill Does not gas off, does not react with iron
13 Clean & Sanitize Kit Best of Both Worlds! Combines the industry’s only EPA registered & NSF approved sanitizer with ResCare, the industry’s #1 resin cleaner. Growing your business Great product for sales, service techs, counter items, and home shows. Fast Implementation Easy & reliable single doses, easy add-on sale!
INCOME OPPORTUNITY See it in Action…
15 Income Opportunity Worksheet Sani-System Water er S Soft ften ener er Ser ervic ice e Call Rever erse O e Osmosis is Ser ervic ice e Call 8 Average Water Softener Calls per Day: Average RO Calls per Day: 8 $ 12.95 Anticipated Charge to Customer for Sanitization: Anticipated Charge to Customer for Sanitization: $ 24.95 $ 103.60 Increase in Income Per Day: Increase in Income Per Day: $ 99.80 $ 13.60 Daily Sanitization Packet Cost ($1.50/Packet): Clean and Sanitization Kit Cost ($1.7/Packet): $ 6.80 $ 90 Daily Net Income Increase Daily Net Income Increase $ 93.00 Yearly Net Income (260 Work Days): Yearly Net Income (260 Work Days): $ 23,400 $ 24,180 YEARLY INCOME POTENTIAL: $47,580!
16 Selling the Service Helpful selling tips for you to be successful with the consumer Actions for New Customers Actions for Current Customers 1 1 Sanitize at install & educate the customer Sanitize at next service 2 2 Add sanitization as additional line item on invoice Promote regular maintenance program and sanitize every time Use hang tags or service stickers to remind homeowners of Leave information leave behind for homeowner explaining the 3 3 service dates & instructions new fee 4 Use reminder tags and stickers for repeat service dates
17 How to Sanitize Reverse Osmosis Water Softeners
18 Training, Training, Training Superior customer service is critical to the success of any service organization. Vision & Mission Selling the Services Sales Ideas and Plan Management Training with residential reps, Route sales ranked the Created contest that Need support and service techs, route sales and highest motivated staff to sell communications from office staff. management "Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." -Thomas Edison
19 Case Study $45 Inspection/Resin Cleaning Mailer Mailed out 587 pieces and 1 received 24 call backs Home owners with a water softener that have been in their home 15+ years 2 Total cost including labor and postage was to $462.15. 3 Generated $1080.00 in revenue on the $45 inspection only Total of 7 Salt Solutions were written on 2 year agreements at $21.95/month. 3 unites were rented or 4 sold – (2) softeners and (1) drinking water system.
20 Additional Opportunities To build a long-term, successful business, you don't close a sale, open a relationship 1 Clean & Sanitize Pack mail program set up. We set up customers on a tickle to sell on an annual basis 2 Tool for service reps to bring on 13 point inspections. Great way to re-kindle customer relationships you may have not had contact with for some time 3 Current mailer going out on a larger scale. Went to 10+ years or older home owned water softeners. 1000 pieces mailed per week for a 4 week period 4 Walk up customers. Salt Sale Saturday has tons of walk in traffic that we can capitalize on
Be Committed to Your Customers! If you are not communicating and taking care of your customer, your competitor will.
Thanks Contact Us: @proproductsfw Facebook/proprodllc Instagram/proproductusa www.proproducts.com info@proproducts.com
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