Magdalena A. Zieli ń ska EXARC 12 April 2012 Corporate Identity and other PR products / activities WP7- Communication and Dissemination
Plan & Products The objective of this WP is to get more visibility and therefore acceptance of the co-organisers and Archaeological Open-Air Museums in general. Main Target Groups: TG 1 The OpenArch partners TG 2 Other museums and professionals TG 3 Public 2
Plan & Products Websites DONE TG 1 OpenArch.eu TG 2 EXARC.net (all 4 sub websites) TG 3 OpenArchaeology.info Screen based presentation PLANNED FOR 2012 TG 3 Introducing AOAMs to our visitors, shown by each partner Software Only 3
Plan & Products A workshop for PR TG1 DONE Took place in Borger, in October 2011. With emphasis on Social Media, New Media and SEO. We learned how to write a good story and what to do when we have one ready... A handbook on how to do PR: TG 1 – TG 2 It will be about organising meetings or events and ways to advertise those. PLANNED FOR 2013-2014 4
Plan & Products EXARC JOURNAL TG 1 – TG 3 A fresh design and a new approach were developed in 2011 (online and print). IN PROGRESS 5
Plan & Products EXARC PR MATERIAL TG 2 – TG 3 To promote EXARC JOURNAL, its Members, and EU Projects DONE 6
Plan & Products Corporate Identity TG 1 – TG 3 DONE October 2011: flyer, shield and roll-up banner 7
Plan & Products Corporate Identity TG 1 – TG 3 December 2011: Work Package A1 poster, designed and printed. Each WP can have one poster designed by us, printed by you. DONE 8
Plan & Products Corporate Identity TG 1 – TG 3 February 2012: Word and PowerPoint Templates, sent to Partners to use. DONE 9
Plan & Products Corporate Identity TG 1 – TG 3 March 2012: Folder (single-sheet brochure) with all 11 partners represented (2 languages). Printed for each partner to use... 10
Plan & Products Corporate Identity TG 1 – TG 3 March 2012: ... Folder DONE 11
Plan & Products Corporate Identity TG 1 – TG 3 March 2012: Flyer for each Partner (A5) Designed by us Printed by you DONE 12
Plan & Products Corporate Identity TG 1 – TG 3 March 2012: Advert for each Partner (A5) Designed by us You pay for the placing In Journals... DONE 13
Plan & Products Corporate Identity TG 1 – TG 3 March 2012: Advert for each Partner (for ex 250 x 125 px) Designed by us You pay for the placing ... Or on the websites DONE 14
Plan & Products Corporate Identity TG 1 – TG 3 DONE March 2012: Website banner for each Partner’s own website, when explaining about OpenArch (for ex 950 x 110 px) 15
Plan & Products Corporate Identity TG 1 – TG 3 DONE March 2012: For website use 16
Ready CI Products – where to find? You can find the general logos and products at OpenArch.eu in the Members Only section . 17
Ready CI Products ... You can find the general logos and products at OpenArch.eu in the Members Only section . 18
Other CI Products We have a budget to make a single product for each of you, based on the designs you have just seen. It can be either: 1. A flyer (in 2 languages if requested) OR 2. An advert (print and website use) We design, you pay for printing / placing. Further, we can make for each WP a A1 poster . We design, you pay for printing. 19
Thank you DONE 20
Recommend
More recommend
