Austin C. Davis // Census 2020 Project Manager Census 2020 Sub-Grant Information Session Everyone Counts In Baltimore!
The 2020 Census: Why it Matters and What to Expect The Decennial Census is a cornerstone of our Democracy • Constitutionally mandated Article 1, Section 2 • Reapportionment of the Congress • Redistricting • Allocation of over $900 billion in federal funds annually • Essential for State, local and tribal government planning • Supports business investment in local communities • Controls for virtually every demographic survey –ACS, CPS, NHIS, SIPP, etc.
2020 Census Modernization: Optimize Self-Response • 2020 Census will offer the Internet as the primary self-response option for most households • 2020 Census understands that some households will prefer a paper questionnaire – 80 percent of the households will be sent an Internet response invitation – 20 percent of the households will be sent a paper questionnaire , with an option to use the Internet • For the first time respondents can also respond via telephone
Baltimore's Complete Count Committee ❖ CCC formed in the Fall of 2018 , with city-wide community workshop in September. ❖ Chaired by Phylicia Porter , John Willis , and Fagan Harris ❖ Honorary Chairs are Rep. Elijah Cummings and Sen. Barbara Mikulski ❖ Currently has over 70 members representing a mix of public services, non-profits, elected officials, private businesses, and community members ❖ 6 Subcommittees , convening bi- weekly in the Dept. of Planning
Goals and Strategies ❖ To capture the most complete and ❖ Meeting our goals requires a diversity of strategies. We must: accurate count of Baltimore City. ❖ Build a network of trusted messengers to ❖ In 2000, we achieved a self-response rate meet people where they are and engage them of 63 percent. In 2010, that rate was 68 in ways most understood by local percent. In 2020, we are aiming for a communities; self-response rate of 73 percent to ❖ Invest in and promote digital literacy continue the trend of a 5 percent increase through concerted education, outreach, and per Census. investment to reach populations with limited ❖ Conduct equitable, offline research to or no access to the Internet; ensure that every hard-to-count ❖ Market and widely communicate population is engaged in the Census information about the 2020 Census so that all count. of Baltimore City is aware and understands the importance of a fair and accurate count; ❖ Develop modern, interactive, crowdsourced maps and resources to ❖ Organize our key institutions and critical educate both stakeholders and the populations, through a cohort of sub- population on what areas of the city are committees, to facilitate the goals of the Complete Count Committee. hard to count.
Grants & Sub-Grants ❖ Sub-Granting: ❖ Maryland State Grant: ❖ Focus on community outreach and development ❖ Received $250,000; ❖ Targeted groups: ❖ Support internal operation; ❖ Small Non-profits ❖ Hiring outreach team, asst PM; ❖ Community Orgs ❖ Private businesses ❖ $90-100,000 committed on sub- ❖ Small groups of people granting. ❖ Types of Outreach ❖ The committee ensure both the ❖ Currently building list to receive input State requirements are met, along with drafting the RFP and working ❖ 4-6 RFP info sessions with all sub-grantees. ❖ Coordinate with existing groups and events
Sub-Grant RFP ❖ Baltimore City Complete Count ❖ Open, accessible application Committee Partner Location: comprised of tiers: ❖ Provide tech to trusted locations in the community ❖ From $500 - $ 5 , 0 00+; ❖ Incentivize form completion: ❖ Templated outreach ideas; ❖ Discounts ❖ Can apply Online , paper, or ❖ Keep the tablet submit audio; ❖ Potential for captive audience ❖ MIMA partnership for language ❖ Getting the Word Out assistance. ❖ Selected locations will be highlighted on interactive map ❖ Soft deadline of 45 days ❖ All CCC member organizations to ❖ Leftover funds available on provide additional marketing rolling basis ❖ Floor/window decals
Sub-Grant Target Populations and Geographies ❖ 65 Neighborhoods identified ❖ Identified populations include: ❖ older adults, ❖ immigrants and low English proficiency , ❖ returning citizens , ❖ LGBTQ Youth, ❖ people with disabilities and special needs, ❖ black males between the ages of 18-29 ❖ people experiencing homelessness , and ❖ families with children under five .
Who Can Apply? ❖ We are prioritizing applications from: • Community Groups, • Neighborhood Associations , • Community-based and grassroots nonprofits , • Businesses who are heavily involved with the community; ❖ Groups led, staffed or guided by individuals, reflecting the race, ethnicity and culture of the communities being served; ❖ Showcase a history or demonstrated ability to reach and engage members from their communities; and ❖ Have a plan for engaging historically under-counted communities.
Guidelines and Eligibility 1. Must be a Baltimore City-based and/or under-counted serving organization. 2. Present a strategy to organize and mobilize specific geographic areas or demographic communities in Baltimore that are at a high risk of being under-counted in the 2020 Census. 3. Present a clear outline of your strategy to connect and activate said target areas or communities. Such as: - 2020 Census resource events, education and awareness campaigns, - training sessions, media or communication plans, hours paid for resident - organizing, volunteer opportunities, - and/or designating space and technology as a census site. 4. Define measurable goals and objectives with the support of the Complete Count Committee to avoid an under-count in target areas or demographic communities. Examples include, but are not limited to: description of engagement method s, number of information sessions held , residents spoken with, and/or pledge cards collected .
Funding Tiers - Census Education and Outreach Census Education and Outreach – Up to $500 This tier of funding supports one-time or periodic activities to raise awareness of the census and support those completing the count. This level supports events, tabling or other integration of census related activities into programmatic activities of applicants. Examples of funding activities include: - Outreach activities in community to raise awareness about the census (block party, basketball tournament, etc.) - Technical assistance and communications support such as Internet access, language translation, and other accessibility accommodations. - Workshops , public campaigns , and informal gatherings to address census-related concerns and questions. - Trainings with nonprofits on effective outreach tactics and methods for engaging hard-to- reach communities.
Funding Tiers - Planning and Mobilization Census Planning and Mobilization - $500 - $5,000 This tier of funding supports a sustained effort over the next year that provides ongoing outreach, education and technical assistance related to the census up to and through the count. This level would support ongoing operations within a lead organization to lead or coordinate the census work . Examples of funding activities include: - Local nonprofits and community-based groups create trainings, awareness campaigns, and educational materials about the census. - Trusted community organizations and leaders engage their constituents to develop a plan for census outreach and participation in April 2020. - Community-selected anchor organizations to facilitate partnerships and coordinate census planning activities for targeted outreach and technical assistance.
Funding Tiers - Official Census Response Partner Census Planning and Mobilization - $5 , 00 0+ This tier of funding supports a long-term community building effort in combination with all previous tiers. In addition to providing ongoing outreach, education and technical assistance related to the census up to and through the count, these grantees will be equipped with technology to support both their organizations ability to complete the Census form, along with the public they serve. Examples of funding activities include: - Census sponsored programming in combination with already planned outreach and events - Floor and window advertisements relaying the importance of the Census - Census response station installation within the organization
Other Ways to Get Involved ❖ What NOT to Do ❖ Sub-Granting Events : ❖ Cannot perform door to door ❖ Census Completion Party canvassing during response time ; ❖ Cannot assist with completion of ❖ Incorporate Census facts and Census Form messaging to social media, emails, etc. ; ❖ Join the Complete Count Committee : ❖ Coordinate planned outreach ❖ Bi-weekly meetings coordinating with grant recipients . outreach ❖ Network with other CBOs, gov't ❖ Receive updates, schedule events ❖ Help to form smaller CCC within more local scale
Upcoming Timeline ❖ September ❖ Sub-grant release , beginning of monthly Census Events, and finalize communication strategies ❖ October ❖ Train Census Ambassador s, continue outreach, and plan for winter workshops and presentations ❖ November ❖ Continue trainings and outreach, Announce Sub-Grantees , plan for winter community outreach ❖ December ❖ Continue community outreach, train city staff, and implement communication plan
Department of Planning 417 E. Fayette St, 8th fl Contact Me! austin.davis@baltimorecity.gov (443)826-5165
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