CCCTA 08/10/20 Agenda Item #10e Marketing & PR Presentation Page 1 of 10
JULY 2020 PR HIGHLIGHTS Using Cision, we track UVPM (unique visitors per month) and publicity value for stories trackable by the service. This month, we received 8K reach, a UVPM of 347K, and a publicity value of $478. This is a new fiscal year and we will be tracking cumulative metrics over the course of the year in future reports. PUBLIC Carson City hosted 1 FAM in July. RELATIONS July 2020 Highlights: Pahrump Valley Times, It's a good time to explore the vastness of rural Nevada REPORT Spa & Beauty Today, Top Things to do Outdoors in Lake Tahoe and Reno Indian Country Online/Indian Country Media Network, The Stewart Indian School Cultural Center & Museum received approval KUNR, Museum Acquires Property To Protect Black Homesteading Town In Colorado Carson Now, Stewart Indian School Cultural Center and Museum in Carson City to reopen Monday Vegas News, Stewart Indian School Cultural Center & Museum in Carson City Reopens July 20 Carson Now, Stewart Indian School Cultural Center and Museum approved for $20K grant from Western States Arts Federation as part of CARES Act Record ‐ Courier, Stewart Indian School to reopen museum Monday Nevada Business, Stewart Indian School Cultural Center & Museum Reopens to the Public July 20th Nevada Appeal, V&T Railway to offer rail bikes through Carson River Canyon Nevada Appeal, Stewart Indian School Cultural Center & Museum receives WESTAF Grant Carson Now, Stewart Indian School opens doors for first time since March Vegas Family Guide, Ten Things to do in Virginia City, Nevada CCCTA 08/10/20 Agenda Item #10e Marketing & PR Presentation Page 2 of 10
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Location Shoots: • Stewart Indian School • Inside and Outside • Ash Canyon • Capitol Building • Kit Carson Statue • Prison Hill • McFadden Plaza • Kit Carson Trail Homes • Ferris House • Governor's Mansion • Bliss Mansion CCCTA 08/10/20 Agenda Item #10e Marketing & PR Presentation Page 9 of 10
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