Cathline Marshall, Studio K&M Strategic Partners Andy LoCascio, Sound Strategies Kimberly Joyce, ReachLocal
Understanding Organic Rank Organic rank is based ONLY on content and inbound links from other websites!
Organic rank is determined by three major factors Format, Quality, The Relevance, Relevance, and “Freshness” of and Quantity Quantity of the Content of Content Inbound Links
Getting Started Keyword Analysis and Strategy Determination The keyword analysis data to create the SEO strategy which includes these components • Initial web content and formatting • Internal linking strategy • Web content acquisition strategy • Inbound link acquisition strategy • Monitoring requirements to determine ROI
Web Content Basics PROPERLY UNIQUE COMPELLING FRESH FORMATTED It is critical that Great content is The user Visible content ALL static not only unique experience is including images, content and but useful, compromised text, headings, and article content is compelling, and/or when the content links affect the user unique provocative is stale experience
Free ¡30-‑Minute ¡Web ¡Consulta4on ¡ Online ¡marke+ng ¡demo ¡ • Contact ¡me: ¡kjoyce@reachlocal.com ¡ • Visit ¡us ¡as ¡www.reachlocal.com ¡for ¡more ¡ • informa+on ¡
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