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Case Study: Halal Tourism in Taiwan Dr. Nouraddin Yau-Tzu Ma - PowerPoint PPT Presentation

Muslim Friendly Country Case Study: Halal Tourism in Taiwan Dr. Nouraddin Yau-Tzu Ma Managing Director of Taipei Grand Mosque Fundation Contents Study on Islamic Tourism in Taiwan Taiwan


  1. ميحرلا نمحرلا اللو مسب Muslim Friendly Country Case Study: Halal Tourism in Taiwan Dr. Nouraddin Yau-Tzu Ma Managing Director of Taipei Grand Mosque Fundation

  2. Contents • Study on Islamic Tourism in Taiwan • Taiwan Government Promotion for Islamic Tourism • Muslim Friendly Enviorment in Taiwan • Halal Tourism Promotion Partership • Interview of Indonesian Students in Taiwan • Implications

  3. Study on Islamic Tourism in Taiwan Ma, Yau-Tzu & Crestan, A. (2009, October). Awareness of Islamic Tourism in a Non-Muslim Society: A Case Study of Taiwan . 3 rd IRATA International Scientific Conference. Integrated Relational Tourism – Territories and Development in the Mediterranean Area. Egypt, 24-26 October 2009.

  4. Study on Islamic Tourism in Taiwan Ma, Y.T. & Crestan, A. (2010). Islamic tourism, a new niche market in Asia: a case study of Taiwan . The 2010 ATF Conference , Hualien, Taiwan

  5. Background • Islamic tourism as an emerging sector/niche market • Strategy for Taiwan to attract tourists from a variety of sources.

  6. Statistics on Religions in Taiwan (in thousands)

  7. SWOT Analysis of Islamic Tourism in Taiwan

  8. Research questions • For Muslim Travelers, what are their levels of interest and different kinds of motivation to travel in Taiwan? • What are the levels of satisfaction of their travel experience? • What are the barriers to travel from them?

  9. TOP 10 NON-OIC DESTINATIONS

  10. Muslim Friendly Enviorment in Taiwan • Muslim Restaurant - MR • Muslim Friendly Restaurant - MFR • Muslim Friendly Tourism - MFT • Halal Kitchen - HK • Muslim Slaughtering - MS • Muslim Friendly Environment - MFE • Muslim Friendly Tour Guide - MFTG

  11. Halal Tourism Promotion Partership • Tawian Touism Bureau • The Bureau of Foreign Trade of the Ministry of Economic Affairs, Taiwan • Chinese Muslism Assocation / Taipei Grand Mosque • Travel Agents / Restauants / Hotels / Theme Parks • National Scenic Areas / National Parks

  12. The Bureau of Foreign Trade of the Ministry of Economic Affairs

  13. The Bureau of Foreign Trade of the Ministry of Economic Affairs

  14. Time for Muslim Explore Taiwan Taiwan Tourism Bureau www.taiwan.net.tw

  15. Promotion of Muslim Tours

  16. MATTA Fair

  17. MATTA Fair

  18. MATTA Fair

  19. Gaya Travel Magazine

  20. Chinese Muslim Association

  21. Halal Logo

  22. Halal Authentication Conference

  23. Halal Authentication Conference

  24. Implications • Making policy suggestions for destinations • Suggestions for Muslim friendly facilities and services • Develop connections between tour operators in Muslim countries.

  25. Semoga Allah SWT melimpahkan RahmatNya

  26. SAMPAI JUMPA DI TAIWAN !

  27. +886-911-284442 ID: 0909665549

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