Africa Halal Week 2019
What is Africa Halal Week “The total expenditure from Muslim millennial travellers alone will surpass US$100 billion by 2025, while the overall Muslim travel segment is estimated to reach US$300 billion by 2026” - The MasterCard, Halal Trip Muslim Millennial Travel Report 2017 Growing at double the rate of the non-Muslim world, it is predicted that the global Muslim population will equate to 31% of the world’s total population by 2060. The role of Africa Halal Week is to put Cape Town and the Western Cape on the map as a preferred Halal Trading Partner and Travel Destination. Africa Halal Week is a joint collaboration between WESGRO, Department of Economic Development and Tourism (DEDAT) and the City of Cape Town. Africa Halal Week aims to highlight business opportunities presented by the Halal market on the continent, with particular attention on the Halal industry in the Western Cape. Africa Halal Week will foster business linkages and conversations as well as highlight opportunities spanning across sectors including Tourism, Islamic Banking, Modest Fashion, Film and Media Promotion, Cuisine, Investment and Trade opportunities in South Africa, Africa and the rest of the Muslim World. The long-term aim of this project is to position the Western Cape and South Africa as an important trading hub for Africa .
Africa Halal Week FAQ’s Africa Halal week Date: 7 – 9 October 2019 Venue: Cape Town International Convention Centre, 1 Lower Long Street, Cape Town, 8001 Show days and events : 7 October 2019: Africa Halal Week Conference (09h00 – 17h00) , Networking Mocktail 18h00 – 20h00 8 October 2019: Africa Halal Week Expo (09h00 – 17h00), Gala Dinner 18h00- 22h00 9 October 2019: Africa Halal Week Expo (09h00 – 17h00) Who Exhibits at Africa Halal Week: • Western Cape produced Halal Certified Food and Beverages • Modest Fashion Designers from the Western Cape • Western Cape Based Sharia Banking and Investment institutions • Western Cape Produced Halal Certified Beauty Products • Western Cape Based, Halal friendly Tour Operators / Accommodation establishments
Africa Halal Week Exhibit stands At a cost of R3000.00 excluding VAT, a 6sqm stand Includes the following: • Shell Scheme • 1 x Meeting Table • 2 x Chairs • Carpet • 1 x Printed Company Name • 1 x 15 amp Plug Point • 2 x Online Diaries to schedule personalised meetings with Buyers • 4 x Name Badges • Access to Conference sessions with Local and International Speakers • Company profile listing in the Africa Halal Week Online Catalogue • Access to the Networking Session with Buyers • Lunch and Refreshments over 3 days • 1 x representative will be invited to attend the Africa Halal Week Gala Dinner
Africa Halal Week Floor Plan AHW conference area Entrance 1 AHW Speaking PODS Entrance 2
Who else Attends Africa Halal Week Buyer Profile: • Local and International Tour Operators / Travel Agents • Local and International Wholesalers / Retailers of Halal Food and Beverage Products • Local and International Modest Clothing retailers • Importers 25 Buyers will be hosted from the following countries: Singapore, Malaysia, UAE, Saudi Arabia, Morocco, UK, USA, Egypt, Senegal, Nigeria, Algeria and Tunisia Media profile: • Local and International Modest Fashion Bloggers • Halal Food and Beverage Bloggers • Travel Blogs focused on a Halal Lifestyle/ Travel • Islamic Radio and TV Channels • Islamic Newspaper Publications and Magazines
2018 Statistics Africa Halal Week 2018 Statistics: 2018 Exhibitor Numbers 60 from the following industries: Food & Beverage, Modest Fashion, Sharia banking & Investments, Media and Tourism. Hosted Buyer Numbers 20 from South Africa, Nigeria, Singapore, Cameroon, Egypt, India, Tunisia, Saudi Arabia, Malaysia, Ivory Coast, UAE and Kuwait Media Numbers 10 Local and International Media
Who should be a Sponsor Sponsor Profile: • Companies with halal offerings that do not qualify as Buyers or Exhibitors but fit the profile of what Africa Halal Week intends to achieve • Companies that have a halal products/ services that appeal Africa Halal Week Buyers and Exhibitors • Companies who identify a synergy between the Africa Halal Week strategic objectives and theirs and want to use this opportunity market their brand • Companies looking to have meetings with both Buyers and Exhibitors in order to expand their market share
Sponsorship Opportunities Branding Branding & Only Exhibition Space
Branding Opportunities • Lanyard Branding ( Sponsor logo will be printed on each lanyard along with the Africa Halal Week Branding and the WESGRO Logo) – distributed to both Buyers and Exhibitors • Delegate Bag Branding (Sponsor logo will be printed on each bag along with the Africa Halal Week Branding and the WESGRO Logo) - distributed to both Buyers and Exhibitors • Delegate Bag inserts ( Each delegate bag will be packed with the sponsors collateral and distributed at Registration as Buyers and Exhibitors arrive) - Limited to 2 items per sponsor
Branding & Exhibitor Opportunities • Networking Event Sponsor (Sponsor will have the opportunity to brand the Foyer area where the networking event will take place, in conjunction with the AHW branding – sponsor will also have the opportunity to invite additional staff to work the room) • Gala Dinner (Sponsor will have the opportunity to brand the Gala Dinner venue in conjunction with AHW branding – sponsor will also be offered the opportunity to speak at the dinner as well as invite additional guests. • Speaking Pods – each sponsored pod will be branded with the sponsors CI and the sponsor will be offered slots to present their product ( via live/ video presentation) • Airline Sponsors – airline barter deals will be offset with floor space, branding and speaking opportunities • Halal Spa Activation ( Sponsor will receive space in the exhibition area to demonstrate their services at no cost to Buyers and other Exhibitors) • Business to Business Diary Branding ( Sponsor have their logo present on the diary system and print diaries. Sponsor will be mentioned in interviews as the our meeting sponsor)
All Sponsorship packages are customised to suit each sponsors strategic outcomes for Africa Halal Week. If you are interested in sponsoring at Africa Halal Week please contact Aalia Enver on 0769152366 / aalia@puregrit.co.za
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