Building a Smarter Planet Cori Minton-Package Federal Marketing Manager, Americas Corinne.Minton@us.ibm.com (703) 217-4570
What do we mean when we say smarter? SMARTER INSTRUMENTED = THE HEALTH OF ANY SYSTEM OR PROCESS YOU CARE ABOUT,CAN NOW BE MEASURED, SENSED AND SEEN. → Putting sensors not just in “things,” but across entire ecosystems of supply-chains, business processes, cities, companies, infrastructures, work flows, even nature’s systems. → Every transaction and change in location, state, temperature, condition then becomes a source of valuable insight . INTERCONNECTED = INSTRUMENTED SYSTEMS WORK TOGETHER IN NEW WAYS. → From the nano to the global, work can now get done more efficiently —the right capability, from the right source, can brought to bear on the work. → But more than that, interconnected systems offer fertile ground for making the world work better . INTELLIGENT = EVERY INSIGHT RESULTS IN ACTION THAT CREATES NEW VALUE. → A new kind of enterprise application : Sense-analyze-act. → An ability to see and model the future, for better decision-making. → Optimal resource allocation across the ecosystem —smart use of natural resources, human energy, and time.
Smarter Planet Campaign � Fact Based View intended to inspire � Connects to our own values � About creating dialog and shared vision � Crosses industries, solutions, geographies
SMARTER TRAFFIC IBM is working with Brisbane, London, Singapore and Stockholm to deploy smarter traffic systems. At least 20 other cities have active bids to do the same. Stockholm has seen 22 percent less traffic, a 12-40 percent drop in emissions and a reported 40,000 additional daily users of public transportation.
SMARTER HEALTHCARE IBM is helping ActiveCare Network monitor over 12,000 clinics and provide over two million patients with the proper delivery network for injections, vaccines and other pharmaceuticals. ACN is using IBM software to lower the cost of therapy by 90 percent and reduce time and cost required to develop patient and clinic applications by 60 percent.
How Does this Translate to Government Marketing? � Layering v. Channel Fatigue � Smarter Cities Tour � Analytics Solution Center and BA&O Practice � The Center for the Business of Government
Smarter Cities Tour
Smarter Cities � More than 15 cities in US in 2009, global numbers closer to 200 � Smarter City blogging and other opportunities to facilitate ongoing dialog � Virtual event coming soon
Washington, D.C. Analytics Solution Center � Pulls together research, thought leadership, tools, services into one place � Center is located at K Street Office and available virtually � Education sessions for clients and partners on analytics � Demonstrations of existing capabilities � Test environment
Smarter Government The Business of Government Hour is on the move. More times to listen, new places to listen, the same in-depth discussion of issues facing today's federal executives. TUNE IN FOUR TIMES EACH WEEK: CBS Radio 1580-AM Saturdays at 9am Fridays at 2pm Federal News Radio 1500-AM Mondays at 11am Wednesdays at 12pm
Smarter Government � SME success with web 2.0 � You Tube Channel, RSS feeds, webinar and radio participation � John Kamensky, one of the Center’s Fellows, participated in local radio advertizing for our Smarter Government Campaign
Smarter Government
What Does “Smarter” Mean for Cori? � Marketing resources and connections across industry silos � Marketing with customers and third parties whenever possible � Investments are tracked and compared with other non-marketing investments � Data is shared widely with marketing and business leadership, team members, executive sponsors – Monthly review of results across Federal within the marketing group – Not all investments provide results we’d like, but the integrity of the data supports decision making and resource allocation – Used to adjust plans weekly, quarterly and annually
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