Building a culture to support inclusive design Nithya Sambasivan, UX Researcher, Google AI J en Devins, Lead of Google Accessibility UX
Photo source: Public Health Image Library, Google blog
Photo source: Propublica
Photo source: Rediff
Are t e tec echnology maker ers int ntent ntiona nally... dis iscrim imin inatory? rac acist st? miso sogynist st?
Mis issin ing e entir ire populat ations an s and contexts s can an lead ad t to uni unint ntend nded conseq equen ences es. At sc scal ale, this s can an be a a really lly b big proble lem.
Uni nint ntent ntiona nal e exclus usion n has t as the sam same i impac act as int ntent ntiona nal e exclus usion. n.
Our t tal alk is ab s about mak aking eq equitable c e choices es in o n our ur d design n and nd rese sear arch.
A Framework for Equity in Design Crea eating a a k knowled edge e Making ng t the he cas ase for or Achi hieving ng a and nd found undation equity eq sus ustaini ning ng impac act Photo source: Google UX
Gender Equity Online Method Interviews and focus groups (n=363) Large-scale survey (n=3,50 0 ) Countries Bangladesh, Brazil, India, Indonesia, Mexico, Nigeria, and Pakistan Approach Internal partnerships External sharing Photo source: Google UX
Accessibility Understanding the product end users Conducted field, diary, and usability studies of users with vision impairments, deaf and hard of hearing, motor impairments and learning disabilities to understand their daily life and unmet needs. Learning how teams and organizations work Analyzed similarities of how teams work to identify common opportunities to bake accessibility into their workflow and optimize when possible. Photo source: Google UX
1. 1. Making t the case for e equity
Common challenges Unclear about fit with business goals Unable to get prioritized over competing interests Uncomfortable with implications of being asked to focus on equity Photo source: Google UX
Illustrate how equity supports organizational goals The et e ethical c case e The he t techni hnical c case The busi siness c ss case se Do t the he r right ht thi hing ng. Equity c crea eates es new ew Inc nclus usive design n techni hnical dr drives produ duct opportuni unities. growth. h. Photo source: Google UX
Partner with other teams to align on similar goals Photo source: pixabay.com
Consider all the stakeholders Photo source: Google UX
Make it a collective effort; don’t make it personal Slide content credit: Shannon Vallor Photo source: Pixabay
Provide concrete examples Photo sources: NPR, Google UX
Making the e case e for g gen ender er eq equity Photo source: Google UX
Gender equity as core, not periphery The busi siness c ss case se The et e ethical c case e The he t techni hnical c case Bet etween een 2 2015-18 18, Bui uilding ng for gend nder Gen ender er eq equity the e gen ender er def eficit in equity ad advan ances opens ns ne new t techni hnical owni ning ng p pho hone nes hum human n right hts and nd cha halleng nges i in M n ML, dec ecrea eased ed by 8% 8% prom omot otes s soc ocio- devi vice p priva vacy, y, econ onom omic prog ogress onl nline ne safety, and nd eq equitable a e acces ess Sources: GSMA, 20 15 GSMA, 20 18 Photo source: Google UX
Mak aking the c case ase for ac accessi ssibility Photo source: Photo by Soukup / CC BY 2.0
Creating the a11y business case $8 $8T $21B 1B Collective disposable income Discretionary income people with disabilities and working-aged people with their friends & families disabilities in the United worldwide States Photo source: Photo by Soukup / CC BY 2.0
Permanent Temporary Situational Photo source: Getty images
Eyes-free, hands-free Partially audible Photo source: pixabay
2. Cr Creating the foundation
Common Challenges Unsure what to include in the foundation Unclear on when foundation is solid and ready to use Not enough resources to build the foundation Photo source: Google UX
Create a knowledge foundation of a deep understanding of people’s needs and practices Photo source: Google UX
Start with existing external resources & find collaborators “University collaborations are valuable for innovation, and significant benefits come from businesses building relationships with universities beyond their local area.” – Economic & Social Research Council
Audit existing product to identify gaps
Creating ng a a found undation f n for gend nder equi uity o onl nline ne Photo source: Google UX
Diverse samples and mixed methods for a foundation Sampled across various jobs, ages, incomes, physical abilities, location, and gender identities Work with NGOs, universities, or local partners for underrepresented populations Care in research is important, especially for sensitive topics Photo source: The Hindu, 20 17
Partner inside and outside the organization Work with universities and NGOs to scale up and build rigor Partner with universities to scale, build HCI capacity, and leverage local expertise Find like-minded researchers to support you in achieving scale Photo source: Google UX
Create accessible, intelligent vocabularies ACCESS CONTENT & PRIVACY SAFETY COMMUNITY Can women go Is the content Do women feel in Do women feel online on their own relevant to control of their safe online and terms? women? privacy? offline? Limited agency Relevant content Device privacy Online abuse Limited time Community as content Online privacy Physical safety Limited mobility Limited content creation
Creating ng a a found undation f n for acce ccessible pr product cts Photo source: Robbie’s Voice Activated Room - YouTube
From foundational research develop useful resources for teams to utilize Accessibility design guidelines
Observe teams’ workflows to identify gaps and opportunities to integrate accessibility Photo source: pixabay.com
3. D Drive sustainable impact
Common Challenges Efforts lose momentum due to personnel changes or new priorities Teams are unclear on how to do equitable design and development Teams feel overwhelmed or discouraged Photo source: Google UX
Establish top-level formal goals and points of contacts within teams OKRs Photo source: pixabay.com
Establish clear success metrics and frequently communicate impact of work Photo source: Google UX
Provide a toolkit to apply to actual workflows and call out 1 thing to start with DEVELOPMENT DEFINE VISION DESIGN POST DEVELOPMENT Use standard components Go talk to people with Design a great Provide accessible help that have been stress-tested disabilities. keyboard navigation content and and that users are interaction model. onboarding. familiar with.
Workshop with teams to co- create solutions Photo source: Google UX
Driving su sust stai ainab able impac act with gen ender er eq equity Photo source: Google UX
Move from sharing to applying insights Conduct workshops and audits to move from discourse to action Make research insights the foundation of these engagements Photo source: Google UX
Example workshop activities ‘How to talk about Scenario cards True or false gender’ videos
Share widely to various communities to effect change Amplify the key insights, frameworks, and vocabulary from your projects. Sharing insights leads to broader impact in tackling the problem, hiring or getting partners Photo source: Google UX
Driving su sust stai ainab able impac act in in a accessib ibil ilit ity Photo source: Getty Images
Accessibility Playbook Accessibility Week Accessibility Champs program Photo source: Google UX
Co Coda
A Framework for Equity in Design Crea eating a a k knowled edge e Mak aking t the c cas ase f for Achi hieving ng a and nd found undation eq equity sus ustaini ning ng impact Create a business, technical Talk to diverse people to Establish formal goals and or ethical case understand needs and points of contacts within practices teams Partner with teams with similar goals Start with existing external Establish clear success resources & find partners metrics and frequently Remove biases by shifting communicate impact perspective Audit existing product(s) to identify gaps Don’t make it personal Provide a toolkit for teams to apply to their actual Provide examples workflow Workshop with teams
Resources Accessibility Material Design - Accessibility design.google/NBU - global Accessibility Gender Equity Online Gender equity - ACM interactions, CHI ‘18, SOUPS ‘18 design.google/NBU Equitable Design Fast Company - Inclusive design Tarot Cards of Tech
Question the positive and negative impacts Ask the tough questions Photo source: Google UX
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