Broward County Who are we? 66 66 offices 8 in LATAM +25 years - PowerPoint PPT Presentation

Broward County

Who are we? 66 66 offices 8 in LATAM +25 years +800 employees

AVIA IAREPS Brazil AVIAREPS Brazil +30 Marketing, Sales, Public Relations & Digital experts

Your Team in Brazil

Your Team in in Brazil Marcelo Kaiser General Manager & Vice-President for Latin America Lizandra Pajak Tomás Penna PR Manager Tourism Manager Broward County CVB Team Organizational Chart Helen Demuro Marcelo Maruoka Trade Sales Executive PR Executive Caroline Sierra Team Assistant

1. Is AVIAREPS currently representing any Airlines, Airports, Cruise Lines or Seaports; or have in the past?

Air irline Cli lients +100 airline clients worldwide

Air irport Cli lients Cruise Lin ine Cli lients

2. How does AVIAREPS weight the importance between promotion, sales, marketing and public relations? How does AVIAREPS budget its time for best results?

Mark rketin ing: Magazin ines, Radio io, , TV TV, OOH AWARENESS Publi lic Rela latio ions: Co Coverage fr from th the media ia, , infl in fluencers Mark rketin ing: So Social ial Media ia, Email il Mark rketin ing ENGAGEMENT Sa Sale les and Promotio ion: Train inin ing, roadshows, , CONSIDERATION /PURCHASE FAMtr trip ips, , product develo lopment Marketing: 35% Public Relations: 25% Sales and Promotion: 40%

3. Is AVIAREPS representing any of our major competitors? Does AVIAREPS represent Miami-Dade or Palm Beach?

Expertise & Synergy Opportunities Roadshow Roadshow • • • BR and South America Partner Events • Partner Events • • Trade Shows • • Trainings Trade Shows Actions with Operators Florida Training Days • • • USA Day FAMs & Press Trips • • B2C Sales FAMs & Press Trips •

Why AVIAREPS Brazil? + + QUALIFIED TEAM WE ARE FLORIDA TRADE SHOW 25 50K EXPERTS EXPERTS All experts in YEARS MEDIA DATABASE WTM ABAV As Visit Florida Trade, Sales and PR AVIAREPS TRADE MEDIA GRAMADO TBN representatives we Proven track from Tourism AGAXTUR JPA NEWSPAPERS know all there is to record and Global CVC ILTM Industry MAGAZINES BWT know about the Experience WEBSITES BLOGS ORINTER State INFLUENCERS ANCORADOURO 360° TRAVEL TRADE BUSINESS LUXURY EXPERTS AIRLINES ORIENTED TEAM Our Know-how, BI As Virtuoso SERVICE DATABASE 6k+ KPIs & exclusive tools representatives Travel Agents allow us to Targets Our portfolio AVIAREPS has Tour Operators identify all ROI addresses each and established a close agencies currently OTAs every requirement Media Value relationship with High- selling Florida MICE Growth End TOs and TAs

Thank you

MARCELO KAISER – GM BRAZIL & LATIN AMERICA VP  Has gathered a wealth of experience in the Brazilian travel industry in the last 15 years.  Started his career in American Express Business Travel.  Before joining AVIAREPS Brazil in March 2014 as general YOUR TEAM manager, held a position as Senior Sales & Marketing BRAZIL Manager at US Airways. With his professional background working for several leading airlines, like Qatar Airways, AVIANCA and Aeromexico, was able to develop an excellent SKILLSET relationship with all key players in the Brazilian travel industry and media. • Strong Leadership  Is a reference in the Travel Industry and a specialist on • High Level of experience in Sales, marketing and aviation. administration.  Fluent in Portuguese, English and Spanish. • Strong Strategy Development.  BA degree in Tourism from São Judas Tadeu University in São • Business Oriented & KPIs driven. Paulo, MBA of Business Administration from FAAP

LIZANDRA PAJAK – TOURISM MANAGER  Over 22 years of experience in Marketing, Tourism and Hospitality.  Gathered a wealth experience in the travel industry by been in responsible for all trade, marketing and PR of Travel South USA, Georgia, South Carolina, North Carolina, Tennessee, YOUR TEAM Alabama, Louisiana and New Orleans. BRAZIL  In AVIAREPS overseas our tourism clients with the responsibilities of planning B2B and B2C strategic, management of trade sales and PR team, coordination of key activities including Press & FAM Trips, Sales Missions, SKILLSET partnership, online and offline media opportunities, Social Media channels and influencers. • Hard working, result oriented, self-motivated.  Fluent in English, speaks good Spanish and has strong notions • Deep knowledge of the tourism market, marketing of Arabic. promotion, strategic approach  Holds two Master Degrees: Advertising & Marketing from • team work, adaptability, impartial in conflict Universidade Paulista and Hotel Business Administration from resolutions SENAC.

HELEN DE MURO – TRADE & SALES EXECUTIVE  18 years experienced professional with large expertise in the main tourism segments.  Started in Tourism in College with a Bachelor’ Degree in Tourism and Graduated Study in Event Management. YOUR TEAM  Holds a proficiency level on Events Operations and BRAZIL Management, and for the last 5 years acted as Account Manager for Tourism Destinations and Products.  Before joining AVIAREPS was responsible for managing SKILLSET Miami’s promotion in Brazil for over three years. • Strategic Planning Specialist Prospection, Promotion  Easy learner professional and relationship developer. Dynamic, and Project Operations in Events. Communicative and flexible, organized, challenge driven and completely in love results-focused profile with what she does. • Generalist action in several Projects and Events  Fluent in Portuguese and English, advanced level in Spanish. Management processes • Excellent written and verbal communication with particular emphasis for trainings and seminars

TOMÁS PENNA – PUBLIC RELATIONS MANAGER  Tomás holds a Bachelor’s degree in Journalism – Social Communications and a Master’s degree in Marketing Management.  Has more than 7 years of experience with Marketing, Public Relations and Communications in the Tourism industry in YOUR TEAM Brazil. BRAZIL  Before he joining AVIAREPS he worked for 4 years in the second largest OTA in Brazil, Submarino Viagens. Was responsible to manage a team of 4 people in charge of company’s communication department including Public Relations, Branding, Social Media, Advertising and SKILLSET Negotiations, with an outstanding achievement of a yearly saving of more than US$ 2,000,000. • Business oriented  In AVIAREPS he already achieved great results, such as growth • For each action set up targets and KPIS. of media earned, launched of social media channels for the clients Paradise Coast, Palm Beaches Condor and Ethiopian Airlines.

MARCELO MARUOKA – PUBLIC RELATIONS EXECUTIVE  With a Bachelor’s degree in Public Relations, Marcelo has been working with Corporate Communications for the past 8 years, including Press Relations, Internal Communications, Event Coordination and Client Relations for various industries, including Tourism, Hospitality, Aviation, Consumer Goods, YOUR TEAM among others. BRAZIL  Prior to joining AVIAREPS, Marcelo has promoted in Brazil brands such as Greater Miami Conventions & Visitors Bureau, Hilton Hotels & Resorts, American Airlines, Airbus and Johnson SKILLSET & Johnson, liaising with international clients to generate press • Experienced PR and events professional. coverage. • Knowledgeable about various segments of the media  Marcelo is the PR executive responsible for handling Media ecosystem in Brazil and social media tools and Relations for Virtuoso, the leading international travel agency content. network specializing in luxury and experiential travel, as well • Works well in teams as well as independently. as Influencer Marketing efforts for Pharmacy Monge, a cosmetics boutique by Group Monge with stores in Paris, • Very detail-oriented, organized, and centered while Provence, and Cannes. also able to keep sight of the bigger picture.