BRADFORD BRADFOR ORD D CITY CITY The e Busine usiness ss The Business We believe that the football club is a major beacon within the City of Bradford. The club, both on and off the field have seen major strides forward over the last 6 years. Details within this document will highlight just how far we have come over a short period of time and the upward trend we, as a club are currently enjoying. We believe that we offer a great vehicle for your company and detailed within this presentation are the reasons why we, as a club, should be at the forefront of any sporting relationship you as a business are considering. There is a real desire to succeed – it’s exciting times ahead for the club. We believe – so should you !
BRADFORD D CITY The e Ban antams tams Trailblazers in affordable football The Bantams Way We are at the forefront in the quest to offer affordable football so Bradford City Academy strive to produce playing talent that will we’re making it more accessible. The 25% decrease in the cost of the feed the first team in future years. The club have looked to adult season ticket has seen a 100% increase in demand. We see actively reach out to Bradford schools and junior football teams ourselves as the flag bearers of this pioneering initiative. in our bid to find Tomorrow’s Next Big Thing Today. WIGAN AN WARRIO RIORS RS Accessibility That Will Blow You Away Modern day BCFC Legends Our accessibility makes us unique within the game. Our players and Stuart McCall | Benito Carbone | Peter Beagrie | Bobby staff share a genuine interest and desire to engage with our partners, Campbell | Gary Walsh | Dean Saunders | Dean Windass | fans and the community. This is an engrained trait, based on our strong John Hendrie | David Wetherall + Many more morals and beliefs. A Truly Unique Approach With a decorated history dating back to 1903 and seen as one of the most highly recognisable Football League clubs, we’ve identified an exciting opportunity to be an innovative challenger within professional football, re-imaging the traditional take on commercial partnerships. We will achieve this through our dynamic approach, our willingness to try anything and our philosophy of ‘an open door’ for our partners. We believe this will deliver meaningful commercial partnerships. With that we are looking for partners who share our values and approach. We tailor packages to help you meet your objectives, whether through sponsorship, CSR programmes or engagement
691,124 Fan funding raised over BRADFORD D CITY £152,000 through The e Fan ans watched Bradford City at league various supporter rewards games during 2016/17 season aimed at renovating the existing changing rooms and Junior purchasing a new scoreboard 36,000 Bantams 443,185 Membership has Average corporate increased year on year 21,220 Bradford City fans travelled guests per game since formation Fans watched Bradford City at to Wembley to support the 6,000 230 The Northern Commercial Highest home attendance: team in the Capital One Stadium for the 16/17 Season Bar upgrade Bradford City vs Peterborough Cup final vs Swansea – Season Tickets at the Northern Commercials turning one end into a sea Stadium Valley Parade fans attended a sold out FA 1,200 of claret and amber 14,800+ Cup tie at Chelsea. Contributing to the biggest Age / Gender Split FA Cup upset in history 71% Season ticket holders 5000 4000 704 Of season ticket holders are 659 1078 from the BD post code 3000 572 393 2000 3585 3464 2978 2746 Male 80.7% : Female 19.3% 1000 2012 57 Gender split 272 0 0-14 15-30 31-45 46-60 61-75 75 - MALE FEMALE
BRADFORD D CITY Media ia Exposure posure Total Media Value (Seasons 13/14, 14/15, 15/16, 16/17 March) The figures show the accumulate media value figure for television, on-line and press coverage for the relevant shirt sponsorship position. Source: KANTAR MEDIA Bradford City – League 1 SHIRT SPONSOR 13/14 14/15 15/16 16/17 (March) Shirt Front £439,744 £1,723,714 £302,435 £245,490 Shirt Back £749 £91,347 £2,563 £15,695 Bradford City receive full match radio commentary for both home and away games. Current statistics indicate around 19,000 listeners during 14:00 – 18:00 on a Saturday Source: Pulse1
BRADFORD D CITY Media ia Exposure posure Bradford City SKY Sports / Channel 5 - viewing figures over the last two seasons. Live 2016/17 Highlights 2016/17 Average Audience Average Audience Date Channel Game (individuals - ages 4+) (individuals - ages 4+) 20/05/2017 SS1 Bradford City Vs. Millwall Cumulative 574,000 26,529,000 07/05/2017 SS1 Fleetwood Town Vs. Bradford City Saturday Average 231,000 454,132 04/05/2017 SS1 Bradford City Vs. Fleetwood Town Sunday Average 138,000 178,641 17/04/2017 SS1 Sheffield Utd Vs. Bradford City 183,000 26/03/2017 SS1 Scunthorpe Utd Vs. Bradford City 209,000 Average 267,000 Cumulative 1,335,000 Highlights 2016/17 Live 2015/16 Average Audience Average Audience Date Channel Game (individuals - ages 4+) (individuals - ages 4+) 20/05/2016 SS1 Millwall Vs. Bradford City Cumulative 224,000 24,241,500 15/05/2016 SS1 Bradford City Vs. Millwall Saturday Average 276,000 440,125 20/09/2015 SS5 Bradford City Vs. Sheffield Utd Sunday Average 70,000 143,061 Average 190,000 Cumulative 570,000 Source: EFL
BRADFORD D CITY A Highly Engaged Audience CLUB SOCIAL REACH Engagement & interaction are strategically equally as important as likes & followers Twitter: 74.6k Facebook: 118k CRM Social Media - Twitter • • Email data: Over 14,500 combined email records | Bradford City FL Average monthly impressions 5M centrally controlled weekly newsletter 4,500 subscribers | Club • Match day average – 400K impressions generated newsletter to 10,000 email records PLAYER SOCIAL REACH Nicky Law 45.7K | Charlie Wyke 8.2K | Desktop 52% | Mobile 48% DIGITAL REACH – www.bradfordcityfc.co.uk 368,344 Monthly Page Views FAMOUS 162,424 Ave Monthly Session FANS 14,896 7-day active users Video: The Club has over 600 paid subscribers to our Bantams Player web site and over 5,000 subscribers on YouTube Zayn Malik 21.9M Periscope – 15/16 Player of the Year Awards • Live video clip length 12m 50s – Impressions 72,913 Engagement 3,925 (5.3%) Total Dynamo 2.4M consumption 28h 43m 56s Total Replays 2,683 and 5,968 hearts = top 1500 account.
BRADFORD D CITY (Inter)Na nter)Natio tiona nal l Reac ach Bradford City have a strong core regional fan base throughout the West Yorkshire region – including Leeds, Huddersfield, Wakefield and Halifax. Supporters stretch along the M62 corridor into Manchester and also into the Hull areas. In addition there are a number of regular supporters based in and around the London area. Info - 17/18 Season ticket holders Through a FL initiative it was found that the football club engagement extends globally, particularly into 17/18 Season Ticket Demographics America, Australasia and Europe. Bradford 12,921 Leeds 1,707 #globalbantams Halifax 654 Wakefield 423 USA 31 Huddersfield 362 Australia 28 York 195 Republic of Ireland 12 Harrogate 184 New Zealand 8 Sheffield 71 Germany 7 Lancaster 65 Norway 7 Doncaster 69 Poland 7 Manchester 47 Spain 7 Stockport 44 Canada 5 Nottingham 44 Others Hull 23 Liverpool 15 Total International 181
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