Blitz Day 101 Tutorial How to Make It Work In Your Community Kimberly Cohen, Hockomock Area YMCA Laura Assade, Salem Summer Meals Program Luz Holmes, End Hunger CT! Sneha Jayaraj, End Hunger CT!
Salem alem Pu Publ blic ic Schools hools Foo ood d Ser ervi vice ce Department, St. Peter’s Church & Ci & City ty of of Salem lem Sum ummer mer Me Meals s Pr Prog ogram ram
Summer Meals Partners How the City of Salem is Involved: Salem Public Schools Food Service Department 3yrs- Grant from EoS Foundation Salem Housing Authority 1 Staff & City Representative Salem Boys & Girls Club Salem Parks & Recreation Work with Schools Food Service Dept. & other Tabernacle Church Sponsors St. Peter’s/Iglesias San Pedro Church Marketing campaign Salem YMCA Salem State University Increase Participation
SALEM SCHOOLS Selected Population data: source MA ESE District Profile High Needs Economically Disadvantaged CEP 2016 58.5 43.6 2015 57.7 42.7 FARM 2014 67.8 54.3/5.4 = 59.7 2013 65.3 50.4/5.5 = 55.9 2012 not tracked 51.1/6.6 = 57.7 SFSP ADP Data: We track Average Daily Participation; We combine Breakfast and Lunches served; Calculation ADP = Total Meals Served / # Serving Days FY2017 951 25 serving days St. Peters Church/Iglesia San Pedro FY2016 894 30 serving days FY2017 60-70 15 Serving days FY2015 911 35 serving days FY2014 691 45 serving days Our serving days are shrinking annually because schools are in session longer in the school year (early start / late end) We Market Program to ALL Salem kids regardless of economics as a deterrent to learning loss over the summer. a. Kids of Working parents: Lots of kids are on their own in the summer and/or taking care of younger siblings as parents work b. Social Justice: We do not want our program perceived as a economic divide among our resident children
Kick Off Event June 4, 2016 Sponsor: Salem Public Schools Food Service Department Community Members included: Mass In motion, Salem Public Library, Salem Community Garden, On Point Program & City of Salem
Salem Community Blitz Preparation Salem High School Volunteers from Salem Boys & Girls Club- Key Club Members volunteering Health Fair- Recruiting Student Tabernacle Church- Salem with us at the Blitz Event June 23, 2016 Volunteers to serve meals & Blitz Event Every volunteer received package with zones which covered local business, residence, community organizations, day cares, parks, and other open spaces
Include Blitz Service Maps and Volunteer Assignment June 23 rd , 2016
Photos of Blitz Day and Summer Meals Sites
Virtual Blitz
THANK YOU Laura Assade Director of Constituent Services & Latino Affairs Coordinator Offices of Mayor Kimberley Driscoll City Of Salem, MA 978-619-5601 Lassade@salem.com
Hockomock Area YMCA Milford Summer Food Service Program CNOP Kickoff Event Presentation February 8, 2016
YMCA Overview 15 community service area, 3 full facility branches Health Innovation team • Healthy Futures programs with school partners • Prescription for a Healthy Lifestyle: internal chronic disease prevention initiative Healthy Food Access initiative • Newest area of focus • Healthy food nutrition critical piece in chronic disease prevention
The Need in Milford 4,131 total student population 44% eligible for free and reduced priced meals 1,817 kids who are potentially without access to regular, healthy meals in the summer
The Team Hockomock Area YMCA • Program manager/USDA sponsor Milford Area Humanitarian Coalition • Community + religious leaders Milford Public Schools • Food Service Director/team prepared all meals
Blitz Day Recruitment • Scheduled for June 16, 2016 (5 days before program start) • Created volunteer opportunity/description just for Blitz Day Great way to get involved if folks couldn’t commit to volunteering over the summer • Advertised through the Milford Area Humanitarian Coalition, local papers, churches • Presented to the Milford School Committee and mentioned the Blitz Day effort
Blitz Day Logistics • 9am start time, volunteers had “pre - registered” via email with our AmeriCorps member • Intern created maps/routes within 1 mile radius of each of our 3 sites • Volunteers formed teams of 2/3 when they arrived onsite • No teenagers/kids not accompanied by an adult Safety/liability concerns
Blitz Day Logistics • YMCA team provided overview/welcome to “ blitzers ” • Emphasize the need to deliver welcoming message Not a program for “needy” or “poor” people • Safety tips –i.e. don’t go in anyone’s home • Provided collateral/Project Bread door hangers Spanish/English overview of program Attached half sheet to door hangers with our specific sites/times
Lessons Learned • Start time • Spanish/Portuguese speaking volunteers • More volunteers – over recruit!
Questions?
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