BIO BREATH Team Performance (average per Social - PowerPoint PPT Presentation

BIO BREATH

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Team Performance (average per Social Page Mktg. leads Mktg. leads Pipeline Pipeline writer) shares views generated touched generated touched All writers 8,354 28,178 253 985 $86,200 $151,100

Team Performance (average per Social Page Leads Leads Pipeline Pipeline writer) shares views generated touched generated touched All writers 8,354 28,178 253 985 $86,200 $151,100 Top Content Awards (leader board) Engagement Marketing Pipeline Impact Sales Pipeline Impact Title Mold Symptoms Mold Allergies Mold Testing Review Infographic eBook Blog Post Type Writer Jamie Alice Lauren Metrics 3,940 shares 243 leads generated $148K opportunities touched

demonstration of content marketing’s

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The usual subjective ways: •“Gut” • Ask the sales team The Data-Driven ways: • Copy what your competitor is doing • Based on social media activity • Based on keyword volume • Based on what already worked

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✔ ✔ ✔ ✔ ✔ ✔ For additional examples of editorial calendars, see our Ultimate List of Content Marketing Editorial Calendars . bit.ly/editcals

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