BICINCITTA. FOR A SMART MOBILITY. 100 CITIES AND TOWNS 44 - PowerPoint PPT Presentation

BICINCITTA’. FOR A SMART MOBILITY.

100 CITIES AND TOWNS 44 Ø SMALL <50,000 Ø MEDIUM 64 50,000-500,000 Ø LARGE 2 >500,000 1.000 BIKE SHARING STATIONS 100.000 ANNUAL MEMBERSHIPS

E-BIKE � [TO]BIKE TORINO

CICLOPI PISA

BICIMIA BRESCIA

GOODBIKE PADOVA

MI MUOVO IN BICI REGIONE EMILIA ROMAGNA

BICINCITTA’. ITALY’S BIKE SHARING . FLEXIBILITY the station can be variously built thanks to the modular system SIMPLICITY no civil works needed; the stations can be easily removed or relocated EASY TO USE card, app, company/university badge … WHAT WE DO: RESEARCH AND DEVELOPMENT PROVISION OPERATION maintenance, redistribution, customer care, marketing

RELATIONSHIP WITH THE CITIES � ü The NUMBER OF STATIONS , the quality and the level of service are determined by the tender documentation and the contract . ü The city receives periodically STATISTICAL DATA on the service. ü PERIODICAL MEETINGS with the city to monitor the service and decide changes and strategies. ü We bring our ON-FIELD EXPERIENCE to improve the service. requirements of the city + Bicincittà’s experience = successful bike sharing

USE OF DATA � ü Statistical data are ANONYMOUS! ü The trips of users are NOT TRACKED (only O/D matrix) ü Users’ personal data are NOT GIVEN TO THIRD PARTIES and are NOT USED FOR COMMERCIAL PURPOSES. ü Users are contacted by e-mail only to provide INFORMATION ON THE SERVICE and on promotions. For scientifical purposes and improvement of the service : ü Analyses of users’ behaviour (average trip length, frequence of takings…) ü Analyses of bike trips

PLATFORMS � Co-operation with various public and governmental bodies for non- commercial studies: POLYTECNIC UNIVERSITY : studies on predictability of bike trips and filling/emptying of stations. REGION OF LOMBARDY : study on performance and trends of bike sharing in the region

BUSINESS MODEL � ONLY PROVISION PROVISION PROVISION + + SERVICES COMPLETE OPERATIONS Revenue: sale of the scheme call center, maintenance assistance) Revenues sale of scheme and services maintenance, redistribution, sale of memberships, marketing, customer care Revenues advertising, sale of memberships

A BICYCLE FOR EVERYONE � TRADITIONAL BIKE - 26’’ AND 28’’ �

A BICYCLE FOR EVERYONE � E- BIKE �

A BICYCLE FOR EVERYONE � MINI BIKE SHARING �

CARGO BIKE SHARING FICO EATALYWORLD � A BICYCLE FOR EVERYONE � MINI BIKE SHARING �

A BICYCLE FOR EVERYONE � HAND BIKE �

HOW WILL BIKE SHARING BE IN THE FUTURE? � INTEGRATED > an effective public means of transport, integrated with other public transportation means; to be used with card or app. ACCESSIBLE > with different systems (card, app, transport card,company/ university badge, other mobiilty aggregrator apps) > to everybody, also disabled people PRESENT EVERYWHERE > in all towns and cities, also where other sharing mobility systems are not present

HOW WILL BIKE SHARING BE IN THE FUTURE? � WIDESPREAD > in every area of the town, also where other means of transport do not go FLEXIBLE > traditional bikes, e-bikes, bikes for children, cargo bike, hand-bike for disabled people; it adds value to other means of transport Bike sharing is a LINK OF THE MOBILITY CHAIN , essential to create an attractive ALTERNATIVE TO PRIVATE CAR.

THANK YOU. GREETINGS FROM TORINO. Bicincittà S.r.l. � info@bicincitta.com �