Financial Coaching Network Bi-Monthly Peer Call Call #1: Wed, Aug 16, 2017, 11-12 PT/12-1 MT/1-2 CT/2-3 ET Today’s Topic: Recruiting and engaging clients in the coaching program
Housekeeping Trouble dialing in? ▪ This is a group discussion! However, Just listen through your all webinar attendees are muted at the computer with speakers or start to ensure sound quality. headphones! ▪ Share comments or ask questions at any time by raising your hand to be unmuted or typing the question into the text box on the control panel. Tip: Phone audio works better than computer. And please enter your audio pin! ▪ If you experience any technical issues, email gotomeeting@cfed.org.
Welcome Fran Rosebush Baylor Director of Field Engagement Prosperity Now
The Financial Coaching Network… ▪ Is a broad community of practitioners from around the country who are interested and engaged in financial coaching and counseling ▪ Seeks to keep practitioners and other stakeholders informed and connected on the latest information, research and tools available ▪ Is collaborative in nature and seeks partnership of other national and local partners to design and facilitate activities ▪ Is Free ▪ Has partnered with Change Machine to offer FCN members who sign up before Labor Day free access to SHARE for a full year
Getting the Most Out of Today’s Call ▪ Join from a quiet space ▪ Grab a coffee or snack and settle in ▪ Come ready to share your experiences and questions related to the topic ▪ Engage! Send us your questions and comments as you listen
Welcome Hiba Haroon Program Manager, Savings & Financial Capability Prosperity Now
Today’s Agenda ✓ Introduction of Today’s Peer Facilitator– Anne Leland Clark! ✓ Getting to Know You- Opening poll questions ✓ Exploring Today’s Topic– Client engagement & retention ✓ Perspectives From the Field – Three peers share their stories ✓ Group Discussion – What’s your experience? ✓ News You Can Use! – Updates from our partners at Change Machine and Center for Financial Security ✓ Closing & Next Steps
Welcome Anne Leland Clark Financial Capability Director Prepare + Prosper
Getting to know you – Poll Questions Please select your current role in your organization’s financial coaching program. • Senior leadership • Program Management • Financial Coach • N/A
Getting to know you – Poll Questions What is your financial coaching program model? • Stand-alone • Integrated • N/A
Getting to know you – Poll Questions How long has your financial coaching program been operating? • Less than a year • 1-3 years • 4-10years • More than 10 years
Exploring Today’s Topic: Client Recruitment & Engagement ▪ Coaches spend 10% of their work week on client outreach/marketing/recruitment for financial coaching ▪ When asked what are the top 3 barriers in the financial coaching field: ▪ 57% of coaches said: Lack of follow-through by existing clients ▪ 37% of coaches said: Lack of interest or buy — in by clients to use this service ▪ 43% of funders said: Lack of take-up and low utilization rates of financial coaching services by targeted population Source: The Center for Financial Security and Asset Funders Network — 2017 Financial Coaching Census
Exploring Today’s Topic: Client Recruitment & Engagement What are reason ons why a client nt stops comi ming g to your coachin hing g program am? ? [sel elect t all that apply] 80.0% 70.0% 60.0% 50.0% 40.0% 30.0% 20.0% 10.0% 0.0% Completed goal Transportation Loss of job Scheduling conflicts responsibilities Loss of interest Don't know Other (please challenges specify) Family due to work Source: Prosperity Now’s 2017 Financial Coaching Field Survey
Exploring Today’s Topic: Client Recruitment & Engagement ▪ “Most [clients] are not looking for coaching, because they don’t know what it is.” ▪ “Coaching is always bringing it back to the individual, how to get them back to what they want to go to. It is defined by them…It’s a relationship and intentional. If you don’t define what you expect your relationship to be, you go back and see that they’ll say, “What coaching relationship?” Source: Prosperity Now’s 2017 Field Interviews
Perspectives from the Field Courtney Bettle Ann D. Solomon Stephanie Stiene Director of Financial Director of Strategic Financial Services Capability Initiatives Director CASH Campaign of Maryland National Federation of Brighton Center Community Development Credit Unions
Group Discussion Intro Today’s Topic: Client Recruitment & Engagement
Group Discussion Technology ▪ This is a group discussion! However, all webinar attendees are muted at the start to ensure sound quality. ▪ Share comments or ask questions at any time by raising your hand to be unmuted or typing the question into the text box on the control panel. ▪ If you experience any technical issues, email gotomeeting@cfed.org.
Group Discussion ▪ What program models, barriers, or enhancements have you addressed? ▪ What have you learned about the way you do work?
Partner Updates • The Financial Clinic, Change Machine • UW Center for Financial Security
Financial Coaching Network Bi-Monthly Peer Calls We hope you can join us in October! August 16 Recruiting and engaging clients in the financial coaching program October 11 Recruiting, retaining and supporting coaches Integrating a systems thinking approach into the planning and December 13 delivery of financial coaching
Next Steps • Complete the survey • Let us know your suggestions for future call topics • Volunteer to lead a future call!
Thank You!
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